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Thursday, October 31, 2013

CT Realty Investors Acquires $26 Million Garden Grove Industrial Property

... 2007. Founded in Southern California, Money Mailer provides direct-to-consumer coupons that are available via direct mail or through online printing and mobile devices. The Western Avenue facility is located in the master-planned Garden Grove ...

http://www.sys-con.com/node/2858505

McGuffin Creative Group Captures Six Healthcare Pinnacle Awards

... "Annual Report" and "Fund Raising," and earned Honorable Mentions for "Community Newsletter" and "Direct Mail." , McGuffin Account Executive on the Cadence Health team. "Our team works very hard, and we're extremely pleased with and proud of our ...

http://www.sys-con.com/node/2858480

SMS Marketing Services/The Sama Agency Is a 2013 Gold Davey Award...

The winners of The 2013 Davey Awards have been announced by the International Academy of the Visual Arts today.

http://www.prweb.com/releases/2013/10/prweb11267878.htm

SMS Marketing Services/The Sama Agency Is a 2013 Gold Davey Award...

October 31, 2013 "To be recognized for such a prestigious award is an incredible honor," said Fran Sharkey, CMO of SMS Marketing Services / The Sama Agency , a division of SMS Marketing Services, Inc. "This year's Davey Award winners truly represent the best small firms worldwide.

http://technews.tmcnet.com/news/2013/10/31/7514252.htm

MSC Industrial Direct Price Target Cut to $78.00

The firm currently has an "equal weight" rating on the stock. Barclays' price objective suggests a potential upside of 0.50% from the stock's previous close.

http://www.americanbankingnews.com/2013/10/31/msc-industrial-direct-price-target-cut-to-78-00-msm/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AmericanBankingNews+%28American+Banking+News%29

This Week's Top Ten Things: How To Replace Your Donors With Younger Donors

... that potential donors are guilty of deleting appeals from their email inbox faster than they throw away tangible direct mail.

http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=20771

Email's Role in Customer Trust

... ignorance, or annoyance, affect our sender reputation, and thus our ability to reach any inbox at all. Unlike direct mail, there is no guarantee that messages sent-even those requested or transactional-will actually reach the subscriber. Mailbox ...

http://www.dmnews.com/emails-role-in-customer-trust/article/312528/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Strategy : Data-Driven Sleuthing

Ogilvy was a very smart man. However, many of today's professionals still are not aware of how their marketing performs.

http://www.targetmarketingmag.com/article/incorporate-7-phases-evidence-based-marketing-into-your-campaigns/1

Survey Finds Direct Mail Gets Quicker Action than Email

Survey Finds Direct Mail Gets Quicker Action than Email : If you deal with your snail mail more quickly than email, you are part of the overwhelming majority of people who do.

http://afprc7.blogspot.com/2013/10/survey-finds-direct-mail-gets-quicker.html

Progressive Impressions International Launches the First App-Based...

... and less expensive." About Pii: Since 1993, Progressive Impressions International has been providing direct mail marketing with personalization for leading companies in Insurance, Financial Services and Health Care. As one of the largest ...

http://www.prweb.com/releases/2013/10/prweb11252025.htm

PacNet Bringing International Payment Processing Solutions to ad:tech New York

PacNet Services, an international payment processing company that provides cutting edge payment processing solutions to companies worldwide, today confirmed its plans to attend ad:tech NewYork, November 6 - 7 at the Javits Center.

http://www.prweb.com/releases/2013/10/prweb11278531.htm

In New Interview, Direct Marketing Strategist Ted Grigg Shares Secrets to Success

... about direct marketing. In my opinion, this is a must-read for every marketing professional interested in direct mail." - Ryan Cote, Director of Marketing, The Ballantine Corporation The Ballantine Corporation is a family-owned direct mail company ...

http://www.prweb.com/releases/ted/grigg/prweb11283185.htm

Wednesday, October 30, 2013

New Canadian Tire site set to open

Carl Head, owner of Nanaimo's Canadian Tire franchise, has owned six Canadian Tire locations across Canada over the last 36 years and has been involved in two major moves similar to the move in Nanaimo.

http://www.nanaimodailynews.com/2.2596/new-canadian-tire-site-set-to-open-1.677537

Dimaco adds New Technology and Gains Significant Cost and Performance Improvements

Oct. 30, 2013 - DALLAS -- Carrollton TX .Dimaco today announced that it has made a significant investment in its mailroom technology and processes in a bid to provide unmatched levels of productivity and flexibility from its direct mail operation.

http://www.prlog.org/12234434-dimaco-adds-new-technology-and-gains-significant-cost-and-performance-improvements.html

U.S. Chamber spends $185,000 for Bradley Byrne in AL-01

... The Chamber disclosed that it paid $150,394 to the Revolution Agency of Alexandria, Va., on Tuesday for direct mail services; $25,000 on Wednesday for digital media placements; $8,078 on Tuesday for data acquisition of mailing lists; and $1,650 on ...

http://blog.al.com/wire/2013/10/us_chamber_spends_185000_on_be.html

Chamber of Commerce Spends $185K on Republican Primary Runoff

... highlighted Byrne's fundraising advantage. The Chamber paid $150,394 to the Revolution Agency on 10/29 for direct mail services; $25,000 on 10/30 for digital media placements; $8,078 on 10/29 for data acquisition of mailing lists; and $1,650 on ...

http://blogs.rollcall.com/moneyline/chamber-of-commerce-spends-185k-on-republican-primary-runoff/

PacNet Services Bringing International Loan Advance and Repayment Solutions to BCCA Conference

PacNet Services, an international payment processing company that offers inbound and outbound payment services to companies worldwide, is set to attend the British Cheque Cashers Association Conference, running 29 and 30 October, 2013, at the Midland Hotel in Manchester.

http://www.pr.com/press-release/524590

Tuesday, October 29, 2013

Mortgage lead generation tactics

... brokerage. Offline mortgage lead generation refers to practices that do not involve the Internet. For example, direct mail is considered an offline lead generation tactic. Direct mail - Use the types of products you intend to market to guide you in ...

http://www.examiner.com/article/mortgage-lead-generation-tactics?cid=rss

Making Your Brand Come Alive Through Storytelling

... see that confirmed recently at the terrific BtoB Digital Edge Conference in New York City. I almost didn't go. A direct mail piece for the conference had languished in my purse for weeks until I decided at the last minute to fly up from south ...

http://www.forbes.com/sites/loisgeller/2013/10/29/making-your-brand-come-alive-through-stories/

Is Big Data Crushing The Cookie? Real-Time With Acxiom's Daniella Harkins

Is Big Data crushing the cookie, or is multichannel marketing ? Is there even a difference? Digital marketing service company Acxiom released a report this morning asserting that the future of marketing is cross-channel, one-to-one marketing at scale.

http://www.mediapost.com/publications/article/212356/is-big-data-crushing-the-cookie-real-time-with-ac.html

New Requirement for Automatic Dialing System Marketers

Earlier this month, a new Federal Communications Commission requirement went into effect, mandating that customers must express written consent before they are able to receive any telemarketing calls or SMS messages to their cellular devices if they are made using any form of automatic telephone dialing system .

http://www.gilmermirror.com/view/full_story/23937523/article--New-Requirement-for-Automatic-Dialing-System-Marketers?instance=home_news_bullets

Casino Preps for Competition With SASA Data Management, SASA Analytics

... SAS to better understand its customers and increase patron satisfaction. "Many high-value patrons still receive direct mail from us, even though they prefer email, social media or online. Those mailing costs add up quickly," said David Martinelli, ...

http://eon.businesswire.com/news/eon/20131029005309/en/Casino-Preps-Competition-SAS%C2%AE-Data-Management-SAS%C2%AE

Casino Preps for Competition With SAS Data Management, SAS Analytics

... But taking no chances, it's backing all bets with the power of SASA . "Many high-value patrons still receive direct mail from us, even though they prefer email, social media or online. Those mailing costs add up quickly" The group owns and operates ...

http://www.businesswire.com/news/topix/20131029005306/en

Appleton Coated Expands Utopia Two Offering for Direct Mail

New Utopia direct mail coated paper from Appleton Coated delivers performance and printability brand owners and direct mailers are asking for.

http://www.prweb.com/releases/2013/10/prweb11261071.htm

Fractal Analytics Receives Prestigious 'Innovation Award' from Direct Marketing Association

Two teams from Fractal Analytics were in the top five rankings, beating an impressive array of 240 teams from around the globe.

http://eon.businesswire.com/news/eon/20131029005591/en/Fractal-Analytics-Receives-Prestigious-%E2%80%98Innovation-Award%E2%80%99-Direct

MarketLive Holiday Survey Reveals Shipping and Retail Experience Are Key to Success

Among the many report findings, MarketLive found that an overwhelming majority of holiday shoppers will respond to retailers' promotions offering free shipping, and they will ultimately shop with the retailer who can guarantee an on-time delivery date and/or the best shopping experience.

http://www.sys-con.com/node/2852915

Monday, October 28, 2013

Publishers Clearing House Launches "The Give Back" Third-Annual Charity Event on Facebook

First launched in 2011, The Give Back is a social media-based philanthropic event featured on Facebook where the fans are put in control.

http://gamedeveloper.digitalmedianet.com/article/Publishers-Clearing-House-Launches-The-Give-Back-Third-Annual-Charity-Event-on-Facebook--2888241

Publishers Clearing House Launches "The Give Back" Third-Annual Charity Event on Facebook

Publishers Clearing House , widely known as a leader in multi-channel direct marketing and a provider of digital play and win entertainment, today announced the launch of its third-annual charitable giving program called The Give Back .

http://www.marketwired.com/press-release/publishers-clearing-house-launches-the-give-back-third-annual-charity-event-on-facebook-1845496.htm

Publishers Clearing House Launches 'The Give Back' Third-Annual Charity Event on Facebook

First launched in 2011, The Give Back is a social media-based philanthropic event featured on Facebook where the fans are put in control.

http://www.sys-con.com/node/2851583

Newsmaker: Frankie Cory and filling the shoes of Mischief's "rottweiler"

Frankie Cory has plenty to live up to when she takes the mantle of the man who launched Mischief PR.

http://www.brandrepublic.com/go/public_relations/article/1218335/newsmaker-frankie-cory-filling-shoes-mischiefs-rottweiler/

Where to Get an Education in B2B Content Marketing

I recently got my hands on a copy of Joe Pulizzi's new book, Epic Content Marketing , and I can't say enough good things about it.

http://www.biznology.com/2013/10/where-to-get-an-education-in-b2b-content-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Biznology+%28Biznology+Daily+Blog%29

Saturday, October 26, 2013

Friday, October 25, 2013

Now Royal Mail plans to swamp you with cold calls

... numbers with the free Telephone Preference Service. Last night, a Royal Mail spokesman said: 'Companies use direct mail because it has proven results. Many households find the information useful. 'Direct mail accounts for more than 16billion in ...

http://www.dailymail.co.uk/news/article-2477108/Now-Royal-Mail-plans-swamp-cold-calls.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490

Lippman says he's proud of judicial age efforts, denies ties to PAC

New York Chief Judge Jonathan Lippman on Friday said he's proud of his efforts to lift the state's mandatory retirement age for certain judges, though he denied any relationship to a political action committee that has raised money to push the issue.

http://statepolitics.lohudblogs.com/2013/10/25/lippman-says-hes-proud-of-judicial-age-efforts-denies-ties-to-pac/

Video: The Skinny on Digital Printing

And here are the numbers to prove it: According to the DMA "Statistical Fact Book 2013," in 2012 U.S. direct marketers spent $51 billion on direct mail, both catalog and non-catalog.

http://www.dmnews.com/video-the-skinny-on-digital-printing/article/316788/

The Key to Making Big Data Work for Advertisers

By now we've all heard about the challenges of big data keeping us from untold riches in the world of advertising.

http://adage.com/article/acxiom/key-making-big-data-work-advertisers/244916/

2 Ways to Maximize Pay-Per-Click ROI

... search query had the words "mailing list" in it. We sell targeted mailing lists to small businesses to use with direct mail campaigns. This user didn't want that kind of mailing list though. He wanted to get on McDonald's mailing list so he'll get ...

http://www.dmnews.com/2-ways-to-maximize-pay-per-click-roi/article/317589/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

How Programmatic Site Retargeting Can Give Marketing Automation a Superboost

Everyone loves marketing automation: It's a powerful tool that captures key data that allows you to nurture leads via targeted emails and squeeze them all the way through the funnel to the point of sale.

http://www.clickz.com/clickz/column/2302627/how-programmatic-site-retargeting-can-give-marketing-automation-a-superboost

Thursday, October 24, 2013

MJ Experia Marketing Review 3 Mind-Blowing Marketing Facts

Matt Wassall, of MJ Experia Marketing, highlights three marketing facts and statistics that will drive more businesses to invest in event-based direct marketing.

http://www.prweb.com/releases/mj-experia-marketing/direct-marketing/prweb11261491.htm

The danger of subjective opinion

... don't have to leave it to opinion. One client, the marketing director of a software company, had a rule for the direct mail packages we produced. She said, "Always have a picture of a bearded programmer on page one of the letter." This, however, was ...

http://bly.com/blog/general/the-danger-of-subjective-opinion/

Cal Poly Graphic Communication Students Participate in High Impact Variable Data Printing Research

... efficiency, flexibility and overall throughput in the production of attention-getting, personalized content for direct mail and other promotional documents. Attendees included printing managers, digital press operators, direct marketers, designers, ...

http://www.myprintresource.com/press_release/11201080/cal-poly-graphic-communication-students-participate-in-high-impact-variable-data-printing-research

McClatchy To Webcast Third Quarter 2013 Earnings Conference Call

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the (Fort Worth) Star-Telegram, The Sacramento Bee, The Kansas City Star, Miami ...

http://www.pressreleasepoint.com/mcclatchy-webcast-third-quarter-2013-earnings-conference-call

Wednesday, October 23, 2013

Cash Extractor Pro Review - All REALITY About Cash Extractor Pro

Cash Extractor Pro What's it? is Cash Extractor Pro Can Help Really To Make Money Online? Discover The Shocking Truth in My Honest Cash Extractor Pro Review Cash Extractor Pro is new course created by Brian Koz and Shawn Casey Show You How To Bank more Than $10K Per Month on Autopilot! E-mail of the best ways of marketing your email effective , ... (more)

http://www.dailykos.com/story/2013/10/23/1250045/-Cash-Extractor-Pro-Review-All-REALITY-About-Cash-Extractor-Pro

Value-Added Distributor Jenne, Inc. Introduces New Marketing Portal for Resellers

... campaign, including open rates and click-throughs for email and pURL campaigns. In additional to traditional direct mail and email campaigns, JMP offers pURL campaigns. A pURL campaign is a personalized URL used in conjunction with a direct mailer ...

http://www.hispanicbusiness.com/2013/10/23/value-added_distributor_jenne_inc_introduces_new.htm

USADATA Releases Industry-Specific Versions of its SL360 SaaS Application

... is a rare find, but a necessity in today's economic market. USADATA filled these needs for us in our recent direct mail campaign perfectly," said Kimberly Snow Logsdon, Design and Promotions Manager at Miami University in Oxford, OH. For more ...

http://eon.businesswire.com/news/eon/20131023006120/en/USADATA-Releases-Industry-Specific-Versions-SL360-SaaS-Application

USADATA Releases Industry-Specific Versions of its SL360 SaaS Application

... is a rare find, but a necessity in today's economic market. USADATA filled these needs for us in our recent direct mail campaign perfectly," said Kimberly Snow Logsdon, Design and Promotions Manager at Miami University in Oxford, OH. For more ...

http://www.businesswire.com/news/topix/20131023006109/en

USADATA Releases Industry-Specific Versions of its SL360 SaaS Application

... is a rare find, but a necessity in today's economic market. USADATA filled these needs for us in our recent direct mail campaign perfectly," said Kimberly Snow Logsdon, Design and Promotions Manager at Miami University in Oxford, OH. For more ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20131023006109&newsLang=en&ndmConfigId=1000639&vnsId=41

Value-Added Distributor Jenne, Inc. Introduces New Marketing Portal for Resellers

... campaign, including open rates and click-throughs for email and pURL campaigns. In additional to traditional direct mail and email campaigns, JMP offers pURL campaigns. A pURL campaign is a personalized URL used in conjunction with a direct mailer ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20131023005952&newsLang=en&ndmConfigId=1000639&vnsId=41

Pursway Webinar to Show Marketers How to Tap the Power of the Social Graph to Find New Customers

Pursway , an innovator in big data marketing analytics, today announced an upcoming free webinar, " Social Graphing Master Class - How to Understand and Tap the Power of Social Graphs Within Your Data ".

http://www.marketwired.com/press-release/pursway-webinar-show-marketers-how-tap-power-social-graph-find-new-customers-1844009.htm

Phone users still getting Wasp stings

I continue to get e-mails from readers expressing outrage at having discovered a "content" charge on their cellphone bills for a subscription to some "value-added" service they insist they did not agree to.

http://www.iol.co.za/scitech/technology/telecoms/phone-users-still-getting-wasp-stings-1.1596478

For Sale: Lists of Gay High School Students

It's the time of year when high school seniors declare their life ambitions in college applications.

http://www.forbes.com/sites/adamtanner/2013/10/23/for-sale-lists-of-gay-high-school-students/

MakerBot Enters into Distribution Agreement with Ingram Micro

MakerBot said that it has traditionally sold its products directly to North American customers through its own eCommerce site makerbot.com , its own and a limited number of select resellers.

http://www.hispanicbusiness.com/2013/10/22/makerbot_enters_into_distribution_agreement_with.htm

4 Direct Mail Truths HubSpot Got Wrong

Editor's Note: This article was submitted in response to the blog post "6 Horrific Practices of Direct Mail ," which was originally posted on HubSpot's Inbound Marketing Blog and was included in the Around the Web section of Tuesday's Today @ Target Marketing.

http://www.targetmarketingmag.com/article/4-direct-mail-truths-hubspot-got-wrong/1

Tuesday, October 22, 2013

Answering the junk-mail call

I went to my mailbox the other day and was surprised to find absolutely nothing inside.

http://www.bryancountynews.net/section/3/article/29430/

Nu Skin Soars On Strong China Sales, Boosts Guidance

The direct marketer of skin care products and nutritional supplements also raised its full-year outlook for the fourth time since its initial guidance last November.

http://news.investors.com/business/102213-676108-nu-skin-soars-on-strong-china-sales.htm?ref=HPLNews

5 Direct Marketing Mistakes and how to Avoid Them

Long gone are the days of mass mailing cheesy, generic postcards-or so we hope. The modern marketer uses direct marketing as an enticement to spark interest and get a response.

http://www.dmnews.com/5-direct-marketing-mistakes-and-how-to-avoid-them/article/317389/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Mikhail V. Gaushkin Named Vice President of Marketing for Seminole...

... Gaming COO Larry Mullin. In his new position, Gaushkin has primary responsibility for marketing, advertising, direct mail and public relations for all gaming and related businesses at the Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, ...

http://www.prweb.com/releases/2013/10/prweb11232833.htm

Postcard Mailings Streamlined with New Direct Marketing Automation Tool CRMail from SalesWave, LLC

... Salesforce, NetSuite, Zoho, SugarCRM, FreshBooks, or Fellowship One. "SalesWave is breathing new life into direct mail with the latest marketing automation software for direct marketing," said, Charles Frazier, founder and CEO of SalesWave, LLC. "I ...

http://technews.tmcnet.com/news/2013/10/22/7492561.htm

A New Look at the Value of Data to Marketers and the Economy

... that vary from rented lists of prospects, audience segments assembled by online publishers, personalization of direct mail offers, and all forms of delivery (e.g.: USPS sorting machines, Facebook servers, variable data printers). In this way, the ...

http://www.clickz.com/clickz/column/2301935/a-new-look-at-the-value-of-data-to-marketers-and-the-economy

US Navy Memorial and Global Fund for Women Renew Contracts with Merkle

... of the Fleets' campaign. This month, US Navy Memorial signed a new five year contract that renews Merkle as the direct mail fundraising agency of record. The relationship entails managing the company's database as well as providing a full suite of ...

http://www.businesswire.com/news/topix/20131022005006/en

SalesWave , LLC Launches Direct Marketing Automation Tool To...

Drag and Drop CRMail Plug-In Blasts Postcard Mailings in Less Than 90 Seconds and Eliminates 10 Steps From Project Design to Execution 'SalesWave is breathing new life into direct mail with the latest marketing automation software for direct marketing.'

http://www.prweb.com/releases/saleswave-launches/crmail-for-postcards/prweb11248017.htm

US Navy Memorial and Global Fund for Women Renew Contracts with Merkle

... of the Fleets' campaign. This month, US Navy Memorial signed a new five year contract that renews Merkle as the direct mail fundraising agency of record. The relationship entails managing the company's database as well as providing a full suite of ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20131022005006&newsLang=en&ndmConfigId=1000639&vnsId=41

Mobile to deliver on promise of time-sensitive promotions for holidays

With better mobile applications, sites, social media integration and in-store experiences, the breakout mobile star this holiday season is exclusive, limited promotions that push consumers to use their smartphones and tablets as part of the shopping experience.

http://www.mobilemarketer.com/cms/news/strategy/16430.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+homepage-news+%28Mobile+Marketer++Homepage+Feed%29

Monday, October 21, 2013

Jos. A. Bank Clothiers Inc. Hits New 52-Week High at $50.24

Data That Makes the Case for Marketing Investment

... value, including rented lists of prospects, audience segments assembled by online publishers, personalization of direct mail offers, and all forms of delivery (e.g., USPS sorting machines, Facebook servers, variable data printers). Hence, the ...

http://www.dmnews.com/data-that-makes-the-case-for-marketing-investment/article/317220/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Greg Grdodian Named CEO at Reach Marketing

Greg brings 18 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing.

http://www.targetmarketingmag.com/article/greg-grdodian-named-ceo-reach-marketing/1

Are Fun Times Ahead for Sporting Goods Retailers?

Consumers' motivations for purchasing sporting goods are to take up new sporting activities or improve their enjoyment and performance in their favorite sports and fitness activities.

http://www.fool.com/investing/general/2013/10/21/are-fun-times-ahead-for-sporting-goods-retailers.aspx

Small Business: Targeting mailers to save on postage

... offerings can be found at usps.com by clicking on the business solutions tab. One popular program is Every Door Direct Mail, which allows businesses to target a specific geographic area for up to 5,000 pieces of mail and receive a discounted rate of ...

http://www.newsday.com/columnists/jamie-herzlich/small-business-targeting-mailers-to-save-on-postage-1.6273766

Video: Jodie Sangster Takes the Lead

Jodie Sangster's resume is studded with an impressive list of accomplishments. She's a lawyer who can practice in three countries; she previously served as the chief privacy and compliance officer at Acxiom Asia-Pacific; and she was the SVP of education and global development for the DMA in Washington, D.C. She's also, most recently, a recipient of ... (more)

http://www.dmnews.com/video-jodie-sangster-takes-the-lead/article/316957/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Avondale Partners Upgrades Jos. A. Bank Clothiers to "Market Perform"

Paper advertising approach survives as digital marketing rises

As online marketing continues to grow, direct mail is still a substantial part of the marketing realm, according to a study released this month by the Direct Marketing Association.

http://www.gazette.net/article/20131018/NEWS/131019239/1124/study-says-direct-mail-still-a-key-segment&template=gazette

DataLab USA Wins DMA 2013 Analytics Challenge

... involved identifying the patients most likely to respond to a re-activation campaign. The Cleveland Clinic uses direct mail campaigns to win back patients who have in the past received treatment at the clinic for chronic conditions, but have not ...

http://www.prweb.com/releases/2013/10/prweb11242906.htm

An argument for targeted advertising

... And when your creepy marketing alarm goes off, that's because your inner economist pulled it. Are there direct mail and email spam campaigns with good ROI? Yes, but direct marketing is a never-ending parasite/host game. People discard mail printed ...

http://zgp.org/~dmarti/business/arguments-for-targeted-advertising/

Sunday, October 20, 2013

Andrea Nierenberg

Michael Faulkner is an associate professor in the College of Business and Management at DeVry University and the Keller Graduate School of Management.

http://www.informit.com/authors/bio.aspx?a=3e3d55d3-d8b2-4c3c-b1d6-5b56d9b0ba8a

Travis Lee Signs Publishing Deal With CelebrityPress For New Book, ?Stand Apart?

... be released under their CelebrityPress imprint. Travis Lee is internationally known as the expert in getting direct mail delivered, opened and read. As co-founder and president of 3D Mail Results he generates huge returns for thousands of businesses ...

http://www.broadwayworld.com/bwwbooks/article/Travis-Lee-Signs-Publishing-Deal-With-CelebrityPress-For-New-Book-Stand-Apart-20131020

Travis Lee Signs Publishing Deal With CelebrityPress For New Book, "Stand Apart"

Direct mail marketing expert, Travis Lee, will team with CelebrityPress, a leading book publishing company, and several leading business professionals from around the world to release the book, "Stand Apart."

http://www.prweb.com/releases/2013/10/prweb11249017.htm

Saturday, October 19, 2013

Friday, October 18, 2013

Boost Affiliates Program Releases Media Course on Competitive Research

It's old hat among offline direct marketers that the best way to pull profits is to see what the competition is doing, and do them one better.

http://www.prweb.com/releases/2013/10/prweb11248043.htm

Why Google Shares Hit A Record $1,000 - And Why They Might Not Stay There

After briefly going as high as $1,007 a share, Google stock fell back down under the grand mark, then rose again above $1,000, currently up by almost 13%.

http://www.forbes.com/sites/roberthof/2013/10/18/why-google-shares-hit-a-record-1000-and-why-they-might-not-stay-there/

Adjusting to the Link Economy

... honed the art and science of developing one-to-one connections with consumers. While that practice started with direct mail and database marketing, today-with remarketing, social media, and email-the Internet delivers on the promise of ...

http://www.dmnews.com/adjusting-to-the-link-economy/article/316808/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Video: The Skinny on Digital Printing

And here are the numbers to prove it: According to the DMA 2013 Statistical Fact Book, in 2012 U.S. direct marketers spent $51 billion on direct mail, both catalog and non-catalog.

http://www.dmnews.com/video-the-skinny-on-digital-printing/article/316788/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Currently Undervalued, ValueClick Has Significant Upside

In the stock market, the Software & Services industry has experienced minimal growth YTD at ~20%.

http://seekingalpha.com/article/1753142-currently-undervalued-valueclick-has-significant-upside?source=feed

New Solution for Digital Marketers Revealed at DMA2013

At DMA2013, Lake B2B unveiled a novel solution for business-to-business marketers to pull data from all touch points and enable them to connect with the customers.

http://www.pr.com/press-release/522162

Wilde Agency Honored with Two International Echo Awards for Marketing Effectiveness

Wilde Agency won two International Echo Awards at the 75th Annual DMA International Echo Awards Gala in Chicago, IL on October 15. The only award that honors the world's best response marketing campaigns, the Echo Awards recognize outstanding strategy, creative and results.

http://www.pr.com/press-release/522562

Study says direct mail still a key segment

As online marketing continues to grow, direct mail is still a substantial part of the marketing realm, according to a study released this week by the Direct Marketing Association.

http://www.gazette.net/article/20131018/NEWS/131019239/-1/study-says-direct-mail-still-a-key-segment&template=gazette

SoLoMo-CoCoCo

It's the portmanteau to end all portmanteaus: SoLoMo now has a "Co" tacked onto the end.

http://www.dmnews.com/solomo-cococo/article/316471/

Thursday, October 17, 2013

Hair Salon Mailing Lists Recently Added to ConsumerBase's Database

... Professionals Hair Salons Beauty Shops Across the United States ConsumerBase custom builds each email, phone, or direct mail list according to their clients' campaign goals to ensure they are targeting the most niche audience possible. The same list ...

http://technews.tmcnet.com/news/2013/10/17/7485258.htm

Socializing Data-The Game Changer in Direct Marketing

... the rewards of socializing data to drive sales. Two key examples for direct marketers are email marketing and direct mail campaigns such as seasonal catalog. Let's face it: Many companies have spent the past few years spamming their prospects and ...

http://www.dmnews.com/socializing-datathe-game-changer-in-direct-marketing/article/316487/

Facebook's Brian Boland Says Sun Is Setting On 'Proxy Metrics'

... in a store.'" BRIAN BOLAND: Sport Chek is like a home run. They're a company in Canada and they do a ton of direct mail and flyers. What they started to realize was men 18-35 weren't reading their flyers. So they had a sale coming up on a weekend ...

http://www.adexchanger.com/social-media/facebooks-brian-boland-says-sun-is-setting-on-proxy-metrics/

Increase Your ROI by Reaching Baby Boomers on Responsive Email Lists

... with companies on how to email baby boomers and help ensure businesses spend more cost-effectively than with direct mail or telemarketing. They represent over 100 lists, many of which can accommodate geo-targeting and they've proven responsive to ...

http://technews.tmcnet.com/news/2013/10/17/7484244.htm

The danger of subjective opinion

... don't have to leave it to opinion. One client, the marketing director of a software company, had a rule for the direct mail packages we produced. She said, "Always have a picture of a bearded programmer on page one of the letter." This, however, was ...

http://bly.com/blog/general/the-danger-of-subjective-opinion/

Multi-Channel Direct Marketing Company SG360o Celebrates 57th...

... brand design agency develops and executes award-winning creative that amplifies an idea based on strategy for direct mail, print, TV, OOH, in-store, online and digital platforms. IMPRESSions is where a massive array of printing presses transform a ...

http://www.prweb.com/releases/2013/10/prweb11238137.htm

Wednesday, October 16, 2013

Quad/Graphics Creates Ultimate Innovation Experience at DMA2013

... in a lower cost-per-piece mailed The "Beat the Control" Station displayed the newest, most engaging formats in direct mail marketing "As a printer and media channel integrator, we help our clients successfully use print in combination with other ...

http://www.inkworldmagazine.com/news/2013/10/14/quad%252fgraphics_creates_ultimate_innovation_experience_at_dma2013?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InkWorldBreakingNews+%28Ink+World+Magazine+Breaking+News%29

SG360 Celebrates 57th Anniversary, Adds Third Komori Lithrone G40 Press

... brand design agency develops and executes award-winning creative that amplifies an idea based on strategy for direct mail, print, TV, OOH, in-store, online and digital platforms. IMPRESSions is where a massive array of printing presses transform a ...

http://www.piworld.com/article/sg360-a-segerdahl-co-celebrates-57th-anniversary/1

How junk marketing is like junk food, only less yummy

The direct marketing industry has more in common with McDonalds than you might think.

http://www.itworld.com/it-management/378635/how-junk-marketing-junk-food-only-less-yummy

Leading Fulfillment Company Advanced Product Solutions Responds to...

Advanced Production Solutions , one of the nation's leading cost-effective fulfillment and integrated direct mail marketing companies, is responding to a recent survey that shows direct mail is the most trustworthy media channel and is an essential part of the overall brand experience.

http://www.prweb.com/releases/trustworthy-media-channel/apsfulfillment/prweb11236647.htm

SoLoMo-CoCoCo

Socializing Data-The Game Changer in Direct Marketing

... the rewards of socializing data to drive sales. Two key examples for direct marketers are email marketing and direct mail campaigns such as seasonal catalog. Let's face it: Many companies have spent the past few years spamming their prospects and ...

http://www.dmnews.com/socializing-datathe-game-changer-in-direct-marketing/article/316487/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

How Advertisers Can Beat Bots

... co-ops have allowed retailers to reach consumers for years. By pooling mailing lists and purchase information, direct mail advertisers could rest assured their catalog was going to a real person. Online, co-ops are great protection against fraud due ...

http://www.mediapost.com/publications/article/211097/how-advertisers-can-beat-bots.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+online-media-daily+%28MediaPost+%7C+Online+Media+Daily%29

Specialty Commerce Corp. to Donate Up to 500 Wigs to Susan G. Komen...

"Our partnership with Susan G. Komen Massachusetts will help us assist hundreds of cancer survivors reclaim their self-esteem and feel beautiful once again..." ~Christian Feuer, President & CEO of Specialty Commerce Corp. Specialty Commerce Corp. , one of the nation's leading multi-channel direct marketers, has decided to make a charitable wig ... (more)

http://www.prweb.com/releases/PaulaYoungToDonate/UpTo500Wigs/prweb11220654.htm

Brett Furman Lectures at Temple University

... practice. He discussed the recent newspaper article written about his success growing the response rate for his direct mail program by 46%. The story moved from several local Suburban Philadelphia newspapers to multiple internet sites. The internet ...

http://www.pr.com/press-release/521811

Banco do Brasil and MAPFRE Group Win the 2013 Pitney Bowes Personal Connections ECHO Award

... analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email ...

http://www.businesswire.com/news/topix/20131015006719/en

Banco do Brasil and MAPFRE Group Win the 2013 Pitney Bowes Personal Connections ECHO Award

... analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20131015006719&newsLang=en&ndmConfigId=1000639&vnsId=41

Tuesday, October 15, 2013

How Data Benefits and Burdens Creativity

There's no denying that today's marketers are obsessed with data. But can too much of a good thing be detrimental? Some marketers fear that intensified data usage will cause creativity to suffer.

http://www.dmnews.com/how-data-benefits-and-burdens-creativity/article/316467/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Mikhail V. Gaushkin Named Vice President of Marketing for Seminole Gaming

... Gaming COO Larry Mullin. In his new position, Gaushkin has primary responsibility for marketing, advertising, direct mail and public relations for all gaming and related businesses at the Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, ...

http://www.prweb.com/releases/2013/10/prweb11232833.htm

Horizon Media Lands Coveted Spot on Crain's 'Best Place to Work' List

Horizon Media is proud to announce that it has been named to the prestigious Crain's New York Business '2013 Best Places to Work in New York City' list.

http://www.marketwired.com/press-release/horizon-media-lands-coveted-spot-on-crains-best-place-to-work-list-1841378.htm

T-Mobile Named Marketer of the Year by Direct Marketing Association

Today at the Direct Marketing Association 's conference, T-Mobile U.S. was awarded "Marketer of the Year" honors - an apt award for the company revolutionizing not just direct marketing, but the entire wireless industry.

http://www.businesswire.com/news/topix/20131015006902/en

DMA Names LinkedIn and T-Mobile 2013 Marketers of the Year

The Direct Marketing Association honored both LinkedIn and T-Mobile with DMA's 2013 Marketer of the Year Award at a ceremony held during DMA201 3 in Chicago on Oct. 15. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community.

http://www.targetmarketingmag.com/article/dma-names-linkedin-t-mobile-2013-marketers-year/1

DMA13 Keynote Dan Ariely: Behavior is Irrational, So Take Advantage

Dan Ariely is a professor of psychology and behavioral economics at Duke University, and also a consultant to the Wilde Agency.

http://blog.thedma.org/2013/10/15/dma13-keynote-dan-ariely-behavior-is-irrational-so-take-advantage/

DMA's Woolley: Data-Driven Marketing Is 'Made in America' - Don't Ruin It

But that's not the only reason U.S. legislators should support the practice, rather than trying to pass laws that will "muck around" with the industry that generated $156 billion in revenue and funded more than 675,000 jobs in 2012, she says, quoting statistics from research DMA released on Monday at DMA2013 in Chicago.

http://www.targetmarketingmag.com/article/dmas-woolley-data-driven-marketing-is-made-america-dont-ruin-it/1

How to Calculate Return on Marketing Investment

... such as a Customer Relationship Management (CRM) system, are treated differently than expense items, such as direct mail programs. But if we start from the premise, one that holds in B2B at least, that the fundamental purpose of marketing is to make ...

http://zone.tmcnet.com/topics/articles/356735-how-calculate-return-marketing-investment.htm

Towne Mailer Now Offers Assistance with Fundraising

A successful direct mail fundraising campaign begins with the right list. Direct mail provides a valuable opportunity to target a specific audience and Towne Mailer works with clients to develop a mailing list that will fit the campaign goals and can be merged into an existing database.

http://www.sbwire.com/press-releases/towne-mailer-now-offers-assistance-with-fundraising-358227.htm

Stocks Trending Alert- Jos. A. Bank Clothiers Inc(NASDAQ:JOSB),...

Internet Digital Marketing Industry Worth $62 Billion

... to brokers. It examined both online and offline direct marketing. Traditional offline marketing, provided by direct mail companies, was about a $93.6 billion dollar industry in 2012, the study said. The digital data industry includes firms that ...

http://www.inedc.com/1-6414

MakerBot Reports National Distribution Pact with Ingram Micro

According to a release, MakerBot has traditionally sold its products directly to North American customers through its own eCommerce site makerbot.com , its own and a limited number of select resellers.

http://www.hispanicbusiness.com/2013/10/14/makerbot_reports_national_distribution_pact_with.htm

Pay Attention To 'Traditional' Data Managers

... Experian has been used in myriad ways by its clients for years and years, notably for both acquisition (think direct mail) and retention (think email) efforts. Stepping into the role of consumer lifecycle management platform, where organizations use ...

http://www.adexchanger.com/marketers-note/pay-attention-to-traditional-data-managers/

Monday, October 14, 2013

Quad Creates Ultimate Innovation Experience at DMA2013

Quad/Graphics, Inc. will show direct marketers attending DMA2013 how to maximize their marketing spends through innovative audience engagement and mail processing approaches that increase response and return on investment, and mitigate rising postage costs.

http://www.myprintresource.com/press_release/11191321/quad-creates-ultimate-innovation-experience-at-dma2013

DMA 2013: Data-Driven Digital Ecosystem Drives $156B In US Economy

... Merkle; the prospect and customer relationship manager, such as a Responsys or even the US postal service for direct mail distribution and commerce and fulfillment, such as loyalty players and call centers. "A majority of data-driven marketing still ...

http://www.adexchanger.com/digital-marketing-2/dma-2013-data-driven-digital-ecosystem-drives-156b-in-us-economy/

Study: Digital Marketing Industry Worth $62 Billion

... to brokers. It examined both online and offline direct marketing. Traditional offline marketing, provided by direct mail companies, was about a $93.6 billion dollar industry in 2012, the study said. The digital data industry includes firms that ...

http://blogs.wsj.com/digits/2013/10/14/study-digital-marketing-industry-worth-62-billion/?mod=WSJBlog

MediaMath's Joe Zawadzki and Eoin Townsend to Address Audiences at...

MediaMath today announced that CEO Joe Zawadzki, as well as Chief Strategy Officer, Eoin Townsend, will take the stage at the Direct Marketing Association's DMA2013 Conference & Exhibition to discuss hot-button topics driving marketing conversations today.

http://www.marketwired.com/press-release/mediamaths-joe-zawadzki-eoin-townsend-address-audiences-direct-marketing-associations-1840773.htm

Direct Marketing Leads: Your Marketing Campaign Just Got Easier

... platform. By contracting with a direct marketing agency, a business can ideally procure marketing tools like direct mail lists, leads lists, email lists, etca Of course, the best companies can tailor these marketing tools to the business in ...

http://www.examiner.com/article/direct-marketing-leads-your-marketing-campaign-just-got-easier?cid=rss

Wilen New York Unveils Where's My Marketing; First-Ever Real-Time...

Proprietary tool provides real-time updates of individual responders and their preferred communication channels to allow marketers to optimize campaigns as they happen Wilen New York, a leading full-service direct marketing agency, is unveiling its unique marketing and analytics tool, Where's My Marketing, this week at DMA 2013.

http://www.prweb.com/releases/WheresMyMarketing/10/prweb11225290.htm

Brad Hoffman Tapped as Arandell's Next President

... database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. ...

http://www.piworld.com/article/brad-hoffman-tapped-as-arandells-next-president-replaces-james-giencke/1

Cellular Biomedicine GroupAppoints Three Independent Directors to the Board

As CEO of CPS Direct Marketing, in , he led the catalog company to significant revenue increases over his tenure.

http://www.biospace.com/news_story.aspx?StoryID=311658&full=1

Quad Creates Ultimate Innovation Experience at DMA2013

October 11, 2013 - Quad/Graphics Inc. will show direct marketers attending DMA2013 how to maximize their marketing spends through innovative audience engagement and mail processing approaches that increase response and return on investment, and mitigate rising postage costs.

http://www.piworld.com/article/quad-highlights-innovation-stations-at-dma2013/1

Arandell Corporation Appoints Brad Hoffman As President

... database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. For ...

http://www.prlog.org/12224960-arandell-corporation-appoints-brad-hoffman-as-president.html

Who's Mailing What! shows millions of direct mailers online

Who's Mailing What! is re-launching their comprehensive database of e-mail and direct mail campaigns in a user-friendly web site.

http://agbeat.com/business-marketing/whos-mailing-catalogs-direct-mailers-can-see-online/

I Believe We Can Market on the Fly

In a real time not too far off from our own, Wilen New York CTO Greg Dean envisions a beautiful world-one in which marketers can simulate a campaign and predict the response, all before a single piece of direct mail even makes it out the door.

http://www.dmnews.com/i-believe-we-can-market-on-the-fly/article/316120/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Boingnet announces version 2 of the Boingnet Marketing Platform

... education and IT to operate. "Point Solutions" like email marketing providers, web landing page platforms and direct mail providers can be self-service and easy to engage with, but fail to provide integrated, coordinated campaigns that deliver ...

http://www.freshnews.com/news/856099/boingnet-announces-version-2-boingnet-marketing-platform

The Agency Inside to Present With Sony Electronics on Connecting the...

In a joint presentation with Sony Electronics, The Agency Inside will share how Sony has enhanced the customer experience by connecting customer service with marketing, analytics with dynamic CRM, and brand advocates with prospects.

http://www.marketwired.com/press-release/agency-inside-present-with-sony-electronics-on-connecting-consumer-marketing-experience-nyse-hhs-1840697.htm

Stocks in the Spotlight - National Penn Bancshares (NASDAQ:NPBC),...

EquityObserver.com covers the breadth of the markets, from stocks and bonds to ETFs, options, emerging markets, activities at the Fed and more .EquityObserver.com issues a special report on the following stocks: National Penn Bancshares , Jos.

http://www.sbwire.com/press-releases/stocks-in-the-spotlight-national-penn-bancshares-nasdaqnpbc-jos-a-bank-clothiers-inc-nasdaqjosb-quiksilver-inc-nysezqk-igate-corporation-nasdaqigte-357430.htm

Sales360 and CartoonLink Create Strategic Partnership to Serve the...

Automotive direct mail provider Sales360 has signed an exclusive agreement with -based CartoonLink, Inc. to provide a new line of mail products that feature the company's signature personalized cartoon creative approach.

http://technews.tmcnet.com/news/2013/10/14/7475493.htm

Sunday, October 13, 2013

Recently released market study: Vitamin Shoppe, Inc. (VSI) -...

The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats.

http://reports.pr-inside.com/recently-released-market-study-vitamin-r3827163.htm

"Systemax Inc. (SYX) - Financial and Strategic SWOT Analysis Review"...

... and industrial products. It markets products through retail stores, multiple branded e-commerce websites, direct mail catalogs and relationship marketers. Systemax's major brands include TigerDirect, Global Industrial, MISCO and inmac wstore. The ...

http://reports.pr-inside.com/systemax-inc-syx-financial-and-r3827137.htm

The Balancing Act on Lifetime TV Welcomes Yowza Fitness LLC to...

Popular morning show The Balancing Act on Lifetime TV welcomes Yowza Fitness to Season 3 of the hit Mission Makeover series which follows the journey of several women during their quest for better health and wellness.

http://www.pr.com/press-release/521519

Friday, October 11, 2013

Restaurants Search for Customers - Not Followers - on Twitter; Papa...

... is the opportunity to target a completely different kind of market than we hit with mass advertising or direct mail," says Bill Robinett, communications director at Papa John's. Many restaurant owners use Twitter to gain followers and tweet their ...

http://www.prweb.com/releases/2013/findcustomersontwitter/prweb11214053.htm

"Innovation Stations" Show Marketers How to Increase Audience...

... multichannel solutions for consumer magazines, special interest publications, catalogs, retail ad inserts, direct mail, books, directories, and commercial and specialty products, including in-store solutions. Headquartered in Sussex, Wis. (just west ...

http://www.pressreleasepoint.com/innovation-stations-show-marketers-how-increase-audience-engagement-and-response-and-lower-cost-piec

Quad/Graphics Creates Ultimate Innovation Experience at DMA2013

... multichannel solutions for consumer magazines, special interest publications, catalogs, retail ad inserts, direct mail, books, directories, and commercial and specialty products, including in-store solutions. Headquartered in Sussex, Wis. (just west ...

http://www.businesswire.com/news/topix/20131011005660/en

Quad/Graphics Creates Ultimate Innovation Experience at DMA2013

... multichannel solutions for consumer magazines, special interest publications, catalogs, retail ad inserts, direct mail, books, directories, and commercial and specialty products, including in-store solutions. Headquartered in Sussex, Wis. (just west ...

http://eon.businesswire.com/news/eon/20131011005661/en/QuadGraphics-Creates-Ultimate-Innovation-Experience-DMA2013

Lyon College Uses Cross-media to Drive New Applications - PODi Case Study

... over the previous year. Results Working with CustomXM, a cross-media campaign was developed that incorporated direct mail, personalized landing pages, e-mail and augmented reality. This campaign began in August 2012 and as of November 2012 had ...

http://www.piworld.com/article/lyon-college-uses-cross-media-drive-new-applications-podi-case-study/1

Stocks Intraday Alert -- Lattice Semiconductor(NASDAQ:LSCC), Synta...

The danger of subjective opinion

... don't have to leave it to opinion. One client, the marketing director of a software company, had a rule for the direct mail packages we produced. She said, "Always have a picture of a bearded programmer on page one of the letter." This, however, was ...

http://bly.com/blog/general/the-danger-of-subjective-opinion/

Trader's Buzzers: Northern Trust Corporation (NASDAQ:NTRS), YY Inc...

LeadingStockAlerts is a financial marketing firm that specializes in assisting the underserved small cap and micro-cap stock community.

http://www.sbwire.com/press-releases/traders-buzzers-northern-trust-corporation-nasdaqntrs-yy-inc-adr-nasdaqyy-alkermes-plc-nasdaqalks-jos-a-bank-clothiers-inc-355494.htm

Editor's Notes : Great Ideas Don't Make Money

By that time, the one-to-one ideas had been articulated in the seminal 1993 book "The One to One Future" by The Peppers and Rogers marketing premise is summed up in the subtitle of their publication 1to1: "Using technology to manage customer relationships."

http://www.targetmarketingmag.com/article/peppers-rogers-vs-denny-hatch-one-to-one-marketing-limits-great-ideas/1

Tobe Direct Closing the Gap Between Digital and Physical with...

... 10000 Digital Press. Tobe Direct ( http://www.TobeDirect.com ), a direct marketing firm specializing in turnkey direct mail programs and innovative one-to-one marketing solutions, recently developed two new products that further bridge the gap ...

http://www.prweb.com/releases/2013/10/prweb11215763.htm

Auto Part Manufacturer Gets an Epoxy Floor Coating Do-over by Garon Products Inc.

After years of wear and tear, the concrete floor at a Pennsylvania-based auto parts manufacturer needed an upgrade to their floor damage.

http://www.prweb.com/releases/2013/10/prweb11218185.htm

Thursday, October 10, 2013

Wilde Agency Announces Nancy Harhut to Speak at Direct Marketing...

Westwood, MA, October 10, 2013 -- -- Wilde Agency today announced that Nancy Harhut, Chief Creative Officer, will be speaking at the Direct Marketing Association's DMA2013 Conference & Exhibition.

http://www.pr.com/press-release/517264

Arkansas Republicans' nonsense arguments on Obamacare outreach grant

... as total poppycock: the Department of Human Services announced that after sending out a single one-page piece of direct mail on enrolling in the "private option" to 132,000 households, an incredible 54,400 adults responded. Of course, Stubblefield ...

http://www.arktimes.com/ArkansasBlog/archives/2013/10/10/arkansas-republicans-nonsense-arguments-on-obamacare-outreach-grant

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out

DMI Music , a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages.

http://www.adweek.com/news/technology/can-bruno-mars-make-email-hip-again-brands-are-finding-out-153044

Papa John's Houston using location-based Twitter engagement to attract customers

... is the opportunity to target a completely different kind of market than we hit with mass advertising or direct mail," Robinett said. "There is no way to mass market to just the right customer at just the time they are about to order pizza. ...

http://www.pizzamarketplace.com/article/220995/Papa-John-s-Houston-using-location-based-Twitter-engagement-to-attract-customers

USPS

Discussions about full-service requirements, the consolidation of facilities, elimination of Saturday delivery, proposed exigent rate increases on top of the annual CPI-capped increases, and the ongoing battle over postal reform continue.

http://www.targetmarketingmag.com/article/state-usps-what-marketers-need-know-postal-service-2014/1

Twenty percent of checking and savings direct mail in 2013 is from...

... tracking "alternative banks" entering the market. In the first 8 months of 2013 20% of the checking and savings direct mail was from direct banks, compared to only 4% in 2012. "Five direct banks--Ally, Cap One 360, Discover, State Farm and ...

http://www.freshnews.com/news/855368/twenty-percent-checking-and-savings-direct-mail-2013-direct-banks-reports-mintel-comper

Youngevity International (Ygyi) to Present at the LD Micro Investment Conference on December 3, 2013

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its Chief Financial Officer, Dave Briskie, is scheduled to present the Company at the Sixth Annual LD MICRO ... (more)

http://www.businesswire.com/news/topix/20131010005342/en

DirectMail.com to Launch GeoInsight at DMA 2013

DirectMail.comTM , a recognized leader in data-driven technology solutions for mid-market and enterprise customers, today announced that it will launch GeoInsightTM, the firm's advanced marketing intelligence and data sourcing tool, at DMA 2013 .

http://www.hispanicbusiness.com/2013/10/10/directmail_com_to_launch_geoinsight_at.htm

DirectMail.com to Launch GeoInsight at DMA 2013

Marketers who understand data's power to transform a brand and a business will be amazed by how innovative marketing intelligence and data sourcing tool brings a whole new level of selectivity and precision to the task of targeting prospects.

http://www.prweb.com/releases/2013/10/prweb11215562.htm

Targeted Email List Now Available Through email-list.com

... in-depth demographic information. EmailOutbound makes it easy to reach potential customers with complete direct mail and email marketing services, which include everything from purchasing the targeted list to the design and delivery of the marketing ...

http://www.prweb.com/releases/2013/10/prweb11217053.htm

SME Conference Announces Keynote Speaker

... Gary Keegan, Director of High Performance Management at the Irish Institute of Sport; and Amie Peters, Head of Direct Mail, An Post. The aim of the Grow My Business conference is to demonstrate to the SME sector how to achieve greater success in ...

http://www.businessworld.ie/livenews.htm?a=3103861

...Read More

XL Marketing Corporation , a Leading Big Data-Driven Marketing & CRM Company, Is Acquiring the Assets of London-Based Intela, an International Data and Email Services Business.

http://www.creativemac.com/article/XL-Marketing-Corporation-(XLM-Corp)-a-Leading-Big-Data-Driven-Marketing--CRM-Company-Is-Acquiring-the-Assets-of-London-Based-Intela-an-International-Data-and-Email-Services-Business-2855094