Papa John's Houston using location-based Twitter engagement to attract customers

... is the opportunity to target a completely different kind of market than we hit with mass advertising or direct mail," Robinett said. "There is no way to mass market to just the right customer at just the time they are about to order pizza. ...

http://www.pizzamarketplace.com/article/220995/Papa-John-s-Houston-using-location-based-Twitter-engagement-to-attract-customers