Everyone loves marketing automation: It's a powerful tool that captures key data that allows you to nurture leads via targeted emails and squeeze them all the way through the funnel to the point of sale.
http://www.clickz.com/clickz/column/2302627/how-programmatic-site-retargeting-can-give-marketing-automation-a-superboost
http://www.clickz.com/clickz/column/2302627/how-programmatic-site-retargeting-can-give-marketing-automation-a-superboost
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