Data That Makes the Case for Marketing Investment

... value, including rented lists of prospects, audience segments assembled by online publishers, personalization of direct mail offers, and all forms of delivery (e.g., USPS sorting machines, Facebook servers, variable data printers). Hence, the ...

http://www.dmnews.com/data-that-makes-the-case-for-marketing-investment/article/317220/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29