4 Tips for Accurately Measuring Your Multichannel Marketing Campaign

 

For marketers, engaging consumers just keeps getting more complicated. The average American uses more than 10 connected household devices[i] and pays for three streaming services.[ii] Globally, the average consumer interacts with more than eight social media accounts[iii] and has around two email accounts.[iv]

That makes it very difficult for today’s marketers to measure what’s actually causing customers to engage and/or buy. Fortunately, one tool can help marketers accurately calculate conversions across channels. It’s called an identity graph.....

https://advertisingweek.com/4-tips-for-accurately-measuring-your-multichannel-marketing-campaign/

Increase in marketing efforts combine direct mail and digital audiences

 As the world around us is starting to awaken from the pandemic, so too is the level of marketing we are seeing at our clients. We are seeing increases with our clients on both our direct mail and digital audience activities. Interestingly enough, we are also seeing an increase in combined direct mail and digital marketing campaigns. On our Nonprofit side, we are seeing more than twice the number of multi-channel campaigns than we have in either of the last two years. So, what is driving this interest? Multi-channel or omnichannel marketing has always been one of those often discussed but has yet to catch fire ideas. While we cannot offer a definitive answer, we can certainly provide some insight and guidance behind the recent increase in efforts....

https://www.thedrum.com/profile/adstra/news/increase-in-marketing-efforts-combine-direct-mail-and-digital-audiences

AD AGE >>> Opinion: What today's marketers can learn from the direct mail era

Yet, despite instant access to an enormous amount of data, many marketers have lost sight of what it actually means to truly "test and learn." Too many brands merely pay lip service to the idea. I spent a good part of my career in the direct mail world where testing and learning was everything....

https://adage.com/article/opinion/opinion-what-todays-marketers-can-learn-direct-mail-era/2344636

Federal Judge Denies Infogroup(R)'s Request for Preliminary...

... offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. AtoZdatabases, powered by DatabaseUSA.com, is a leading ...

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Email Marketing Is Responsive: $1 in Spending Generates $44

... printing, addressing, and mailing. TV ads have costs for ad agencies, creative studios, and broadcast channels. Direct mail costs more than $600 per thousand pieces. But with email marketing there are few overhead and logistics costs, making it ...

http://ift.tt/1JOXaDD

Five Predictions For The Future Of Programmatic

With more publishers adopting programmatic and seeing its benefits, we're seeing an important shift. Now, more marketers are leveraging programmatic to help understand the value of targeting a specific audience, as well as the impact of digital advertising on general brand attitudinal metrics.

http://ift.tt/1DogENc

Direct Mail, Digital Integration for SMBs

It is undeniable that technology has changed the direct marketing industry. However, instead of competing against each other, direct mail and email should work in tandem.

http://ift.tt/1yvU5Hg

I am 'anti-business', you might be too

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project . A hundred and fifty years ago, when people finally began organizing to eliminate child labor in American factories, they were called anti-business.

http://ift.tt/1azqhya

Mayor Annise Parker

When Mayor Annise Parker gives her annual State of the City address today at a Greater Houston Partnership event, it will probably be her last opportunity to lay out an agenda that doesn't instantly become political fodder for the pack of candidates running to fill her position. Politicians run on a platform of change, and Parker's three terms as mayor will soon become lost in the rearview mirror.

http://ift.tt/1JLXbIC

This is Not a Joke: Federal Court to Consider Quill and Comity

In the ongoing saga over Colorado's use tax reporting laws in Direct Marketing Association v. Brohl , the U.S. Court of Appeals for the Tenth Circuit ordered a full briefing on the Comity Doctrine and the Commerce Clause on April 13. The outcome of this case could have broad implications for states and taxpayers seeking to apply constitutional nexus limitations to state taxation.

http://ift.tt/1IdJOjd

What is the real cost of email marketing?

When it comes to the marketing mix, email often stands out as the least expensive way to reach a wide audience, with the added bonus of tracking and reporting that other forms of media -- like print ads or direct mail -- can't always deliver. On the surface, marketers know how much they are spending to garner consumers' attention via email -- but that cost-factor is really only part of the equation.

http://ift.tt/1CXECvh

Some Reasons to Reduce Holdings in Avon

In this article, let's take a look at Avon Products Inc. , a $3.43 billion market cap company, which is the world's leading direct marketer of cosmetics, toiletries, fashion jewelry and fragrances, with about 6 million sales representatives worldwide. Donald Yacktman 's Yacktman Asset Management was the largest shareholder of Avon, holding 31.47 million shares, down by 42% from the previous quarter.

http://ift.tt/1NEiHEQ

Direct Marketing Club of New York Forms Young Leadership Group of Marketing Professionals

... e other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

http://ift.tt/1Hp1Xfz

Got Mobile? Ita s the Only Way 10% of Smartphone Users Access the Internet

For 10 percent of smartphone-owning Americans, PC-optimized websites and landline-based marketing calls aren't options. eMarketer reports the group has no other access to high-speed Internet at home than mobile data plans.

http://ift.tt/1OvVKAt

INTERQUEST Returns for the Second Year with a Successful Brussels Digital Printing Forum

... included: Tommaso Teppex, Director of International Business Development for Loyalty Expert; Bart Blondelle, Direct Mail Specialist at Symeta N.V.; and Jordan Audenaert, Managing Partner at BBC. Gilles Biscos provided INTERQUEST research findings in ...

http://outputlinks.com/industry-content/hvto-industry-news/041315-interquest-successful-digital-printing-forum-brussels-ol

Swipe Right for (Brand) Love: Tinder Takes Steps Into Advertising

... other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!... Reading The Ultimate Insider's Guide to Winning Foundation Grants is like peeking ...

http://www.targetmarketingmag.com/article/tinder-takes-steps-into-advertising/1

Inside Response Names Trevor Nohe as President

Inside Response, a direct marketer of insurance and home services is pleased to name Trevor Nohe as President effective immediately. We're extremely excited to have the chance to work with Trevor and believe he is an excellent addition to the team to further fuel our growth, said Blaine Kauk, COO of Inside Response Inside Response, a direct marketer of insurance and home services is pleased to name Trevor Nohe as President effective immediately.

http://www.prweb.com/releases/2015/04/prweb12643744.htm

Press release distribution, EDGAR filing, XBRL, regulatory filings

In all, the transa... )--The television's popularity as the go-to entertainment device may be ending, according to "Pulse of Media: Navigating complexity of an evolving digital world," says Accen... )--This new offering eases reporting burdens on physicians through efficient and accurate translation of the patient narrative into meaningful and discrete data for EHRs. )--Andrews & Springer LLC, a boutique securities class action law firm focused on representing shareholders nationwide, is investigating potential breach of fidu... )--Fiber Mountain, Inc. announced the selection of its Glass CoreTM as a finalist for Interop Las Vegas' 2015 Best of Interop Awards in the data center category.

http://www.businesswire.com/portal/site/home/template.PAGE/welcome/?javax.portlet.tpst=9ee47ea3678ece48256bb762f04eca4a&javax.portlet.prp_9ee47ea3678ece48256bb762f04eca4a_ndmHsc=v2*A1426330800000*B1428952691000*DgroupByDate*G2*N1010492

Nat'l Corn Growers Assn, Cabela's Announce New Program

NAT'L CORN GROWERS ASSN, CABELA'S ANNOUNCE NEW PROGRAM Apr. 13, 2015 Source: National Corn Growers Association news release As summer quickly approaches, members of the National Corn Growers Association can save when purchasing supplies for themselves and all of the outdoors enthusiasts in their lives. By using the benefits NCGA offers, members can purchase Cabela's gift cards at a 10 percent discount.

http://www.agrimarketing.com/s/95388

How to Think Like a Marketer

... has to do with timing, not format. Take the example of a B2B firm that had been sending out Standard-Class direct mail with follow-up emails sent by a third-party provider. However, the email was not timed with the delivery of the direct mail piece. ...

http://ift.tt/1FMr7CO

How to Maximize Your Website, Email and Online Advertising Efforts

About three years ago our laboratory - Thayer Dental Lab in Mechanicsburg, PA - began to notice a sharp decline in the response rate to our direct mail efforts. In an effort to bolster our marketing strategy, we embraced digital marketing by revising our website, building an opt-in email database, creating electronic advertisements and getting involved with social media.

http://ift.tt/1z63KiL

Insider Selling: Patricia Gallup Sells 6,250 Shares of PC Connection Stock

PC Connection major shareholder Patricia Gallup sold 6,250 shares of the company's stock on the open market in a transaction dated Thursday, April 9th. The stock was sold at an average price of $25.93, for a total transaction of $162,062.50.

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Hampton rug firm stops ads

Attorney General Joseph A. Foster announced the state entered into an Assurance of Discontinuance with Menashe Cohen, d/b/a Epic Oriental Rugs, of Hampton, to resolve allegations that he violated the State's Consumer Protection Act by advertising and conducting a going out of business sale for longer than 60 days. He began advertising a going out of business sale at Epic Oriental Rugs during the fall of 2014 in store banners, direct mailers, newspaper ads, and TV commercials.

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7 Trends Marketers Are Actually Buying, and 5 They're Clearly Not

... (That's what surprised me about VDP: Are marketers increasing personalization spending, but not applying it to direct mail? Are some using it but don't realize that's what it's called? I can't say interest in VDP is clear to me one way or the ...

http://ift.tt/1CCbzgl

#ISHOW: The Omnichannel Marketing Secret

... print, and possibly some radio and outdoor. For those times you really wanted to get crazy, you could toss in a direct mail piece. The marketing landscape is much different today. Marketers are faced with not only choosing the right channels for ...

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Greg Sultan How Data and Analytics Help Lenders Better Target Fresh Leads

Data is nothing new for the mortgage industry, but the types of data lenders and servicers now have access to, and the volume of seemingly irrelevant information available about borrowers and leads is altering how the industry can and should conduct business . Before the meltdown in 2008, lenders sent direct mail pieces by the ton, with invitations for consumers to apply for both purchase and refinance loans.

http://ift.tt/1GuIhYF

Infogroup(R) Loses Lawsuit Against DatabaseUSA in Federal Court

... offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. Infofree.coma is revolutionizing the sales lead and ...

http://ift.tt/1HWjz0w

Something Old, Something New: Marketers Mix Up Media for Acquisition, Retention

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

http://ift.tt/1FqNriE

Direct mail condition reporting service launched

Just as knowing the speed at which a website loads can help a business improve the customer experience, so can knowing the condition of a direct mail pack when it arrives in a customer's mailbox. The condition of a received mailing pack, if less than perfect, could be responsible for decreased response rates.

http://ift.tt/1yfyNhq

Insider Selling: PC Connection Director Sells 6,250 Shares of Stock

PC Connection Director David Hall sold 6,250 shares of the stock on the open market in a transaction dated Tuesday, April 7th. The stock was sold at an average price of $26.02, for a total transaction of $162,625.00.

http://ift.tt/1GNq9b5