Is Big Data crushing the cookie, or is multichannel marketing ? Is there even a difference? Digital marketing service company Acxiom released a report this morning asserting that the future of marketing is cross-channel, one-to-one marketing at scale.
http://www.mediapost.com/publications/article/212356/is-big-data-crushing-the-cookie-real-time-with-ac.html
http://www.mediapost.com/publications/article/212356/is-big-data-crushing-the-cookie-real-time-with-ac.html
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