Dan Ariely is a professor of psychology and behavioral economics at Duke University, and also a consultant to the Wilde Agency.
http://blog.thedma.org/2013/10/15/dma13-keynote-dan-ariely-behavior-is-irrational-so-take-advantage/
http://blog.thedma.org/2013/10/15/dma13-keynote-dan-ariely-behavior-is-irrational-so-take-advantage/
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