... And when your creepy marketing alarm goes off, that's because your inner economist pulled it. Are there direct mail and email spam campaigns with good ROI? Yes, but direct marketing is a never-ending parasite/host game. People discard mail printed ...
http://zgp.org/~dmarti/business/arguments-for-targeted-advertising/
http://zgp.org/~dmarti/business/arguments-for-targeted-advertising/
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