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Thursday, October 17, 2013

Facebook's Brian Boland Says Sun Is Setting On 'Proxy Metrics'

... in a store.'" BRIAN BOLAND: Sport Chek is like a home run. They're a company in Canada and they do a ton of direct mail and flyers. What they started to realize was men 18-35 weren't reading their flyers. So they had a sale coming up on a weekend ...

http://www.adexchanger.com/social-media/facebooks-brian-boland-says-sun-is-setting-on-proxy-metrics/

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