Study: Digital Marketing Industry Worth $62 Billion

... to brokers. It examined both online and offline direct marketing. Traditional offline marketing, provided by direct mail companies, was about a $93.6 billion dollar industry in 2012, the study said. The digital data industry includes firms that ...

http://blogs.wsj.com/digits/2013/10/14/study-digital-marketing-industry-worth-62-billion/?mod=WSJBlog