... over the previous year. Results Working with CustomXM, a cross-media campaign was developed that incorporated direct mail, personalized landing pages, e-mail and augmented reality. This campaign began in August 2012 and as of November 2012 had ...
http://www.piworld.com/article/lyon-college-uses-cross-media-drive-new-applications-podi-case-study/1
http://www.piworld.com/article/lyon-college-uses-cross-media-drive-new-applications-podi-case-study/1
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