... that vary from rented lists of prospects, audience segments assembled by online publishers, personalization of direct mail offers, and all forms of delivery (e.g.: USPS sorting machines, Facebook servers, variable data printers). In this way, the ...
http://www.clickz.com/clickz/column/2301935/a-new-look-at-the-value-of-data-to-marketers-and-the-economy
http://www.clickz.com/clickz/column/2301935/a-new-look-at-the-value-of-data-to-marketers-and-the-economy
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