By that time, the one-to-one ideas had been articulated in the seminal 1993 book "The One to One Future" by The Peppers and Rogers marketing premise is summed up in the subtitle of their publication 1to1: "Using technology to manage customer relationships."
http://www.targetmarketingmag.com/article/peppers-rogers-vs-denny-hatch-one-to-one-marketing-limits-great-ideas/1
http://www.targetmarketingmag.com/article/peppers-rogers-vs-denny-hatch-one-to-one-marketing-limits-great-ideas/1
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