But that's not the only reason U.S. legislators should support the practice, rather than trying to pass laws that will "muck around" with the industry that generated $156 billion in revenue and funded more than 675,000 jobs in 2012, she says, quoting statistics from research DMA released on Monday at DMA2013 in Chicago.
http://www.targetmarketingmag.com/article/dmas-woolley-data-driven-marketing-is-made-america-dont-ruin-it/1
http://www.targetmarketingmag.com/article/dmas-woolley-data-driven-marketing-is-made-america-dont-ruin-it/1
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