First launched in 2011, The Give Back is a social media-based philanthropic event featured on Facebook where the fans are put in control.
http://gamedeveloper.digitalmedianet.com/article/Publishers-Clearing-House-Launches-The-Give-Back-Third-Annual-Charity-Event-on-Facebook--2888241
http://gamedeveloper.digitalmedianet.com/article/Publishers-Clearing-House-Launches-The-Give-Back-Third-Annual-Charity-Event-on-Facebook--2888241
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