... such as a Customer Relationship Management (CRM) system, are treated differently than expense items, such as direct mail programs. But if we start from the premise, one that holds in B2B at least, that the fundamental purpose of marketing is to make ...
http://zone.tmcnet.com/topics/articles/356735-how-calculate-return-marketing-investment.htm
http://zone.tmcnet.com/topics/articles/356735-how-calculate-return-marketing-investment.htm
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