One thing you should know about Diego-he loves data-driven marketing. Which is why he's here in Chicago for the 2013 Direct Marketing Association conference, where it's all about the data.
http://www.dmnews.com/diegos-dma-diary-data-and-lols/article/316080/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29
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