Speculation Continues on the Omnicom-Publicis Merger

The potential Omnicom Group and Publicis Groupe merger has turned into a great political debate within direct marketing circles.

http://www.dmnews.com/speculation-continues-on-the-omnicom-publicis-merger/article/305444/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Acxiom Announces First Quarter Results

... which supports customer and prospect marketing across all customer touch points, including mobile, email and direct mail. Wellmark Inc. Acxiom will assist Wellmark in understanding and executing its consumer marketing programs by providing data and ...

http://www.freshnews.com/news/827805/acxiom-announces-first-quarter-results

Direct Marketing's Media Take Over

... This evolution means that the delineation between above- and below-the-line media is blurring. CRM used to mean direct mail, and then email. Now, with the proliferation of one-to-one targeting and measurement capabilities, every media channel is ...

http://www.dmnews.com/direct-marketings-media-take-over/article/305422/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Front-End Games Developer - Publishers Clearing House New York, NY, USA

Publishers Clearing House , headquartered in Port Washington, NY and with an office in NYC near Union Square, is a multi-channel direct marketer of value-based merchandise, magazines and promotional offers and a leading provider of digital "play and win" entertainment.

http://jobs.gamasutra.com/jobs/152057-33711/rss/Front-End-Games-Developer-Publishers-Clearing-House-New-York-NY-USA?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GamasutraJobs+%28Gamasutra+Jobs%29

Acxiom Announces First Quarter Results

... which supports customer and prospect marketing across all customer touch points, including mobile, email and direct mail. Wellmark Inc. Acxiom will assist Wellmark in understanding and executing its consumer marketing programs by providing data and ...

http://eon.businesswire.com/news/eon/20130731006393/en/Acxiom-Announces-Quarter-Results

ALC New Mover Database Now Identifies Empty Nester and Long Distance Movers

Database of Americans moving into new homes now includes the addresses of mature consumers who are moving and individuals who have made a long distance move.

http://www.prweb.com/releases/2013/7/prweb10969552.htm

ALC New Mover Database Now Identifies Empty Nester and Long Distance Movers

According to a recent US Census American Community Survey, 45 million people lived in a different house within the U.S. than one year prior.

http://technews.tmcnet.com/news/2013/07/31/7316221.htm

Agents Seize Boom Market with Real Estate Door Hanger Printing

PrintFirm.com and HardcoreCloser Ryan Stewman give realtors advertising ideas to capitalize on the 2013 mini housing bubble with cheap door hangers, direct mail postcards, flyers, notepads, and business cards.

http://www.prweb.com/releases/2013/7/prweb10981221.htm

Jobs under threat at Bradford print firm plant

Falling work volumes could lead to job losses at a Bradford print and direct mail business which has started a 45-day consultation with staff over outsourcing some of the operations.

http://www.thetelegraphandargus.co.uk/news/10581217.Jobs_under_threat_at_Bradford_print_firm_plant/?ref=rss

Are You Integrated?

... in a URL ( "They made a web site for me? I must be important. I better check it out!" ). Incorporating PURLs in direct mail pieces offered a superior response channel over the alternative route of driving responders to a marketer's generic website. ...

http://www.dmnews.com/are-you-integrated/article/305263/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Hard Road Ahead for Postal Reform Bill

... before the House for a vote by Speaker John Boehner (R-OH). Nonetheless, interested parties in the catalog and direct mail communities feel certain Issa's bill gets the mail trucks rolling in the right direction. "The Issa bill would alleviate some ...

http://www.dmnews.com/hard-road-ahead-for-postal-reform-bill/article/305260/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

12 Things Direct Marketers Need to Know about the Omnicom-Publicis Merger

CEOs John Wren and Maurice LA vy dropped a bombshell on the agency world this past Sunday by announcing the merger of marketing behemoths Omnicom Group and Publicis Groupe to form Publicis Omnicom Group.

http://www.dmnews.com/12-things-direct-marketers-need-to-know-about-the-omnicom-publicis-merger/article/305239/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

San Bernardino: Arrowhead Credit Union honored

... Award. The top honors came in the form of Marketing Association's gold medals for the best Website Redesign and Direct Mail, and CUNA's "Best in Category" Diamond Award for an Email Campaign. Their top-winning direct mail and email awards were both ...

http://www.pe.com/local-news/san-bernardino-county/san-bernardino-county-headlines-index/20130730-san-bernardino-arrowhead-credit-union-honored.ece

New York Mint Secures Exclusive on British Gold Sovereigns in...

New York Mint , the worlds leading source and direct marketer of high-value collectible coins , has secured the U.S. exclusive on limited edition 2013 British Gold Sovereign Brilliant Uncirculated coins released from The Royal Mint to commemorate the birth of baby Prince George Alexander Louis of Cambridge.

http://gamedeveloper.digitalmedianet.com/article/New-York-Mint-Secures-Exclusive-on-British-Gold-Sovereigns-in-Celebration-of-Prince-George-Alexander-Louis-Birth-2730629

The Evolution of Content: The Past 10 Years of Direct Marketing, Part 5

Marketers and content creators who are still standing after the Internet burst into their lives are probably glass-is-half-full types.

http://www.targetmarketingmag.com/article/the-evolution-content-marketing-the-past-10-years-direct-marketing-part-5/1

Video: Lowenstein on 10 Years of Direct Marketing Change - Part 1

This is the first of a series of videos featuring Lowenstein discussing the questions Fletcher raised in the written, eight-part series " Direct Marketing's Growth During the Past 10 Years ."

http://www.targetmarketingmag.com/article/direct-marketing-evolution-series-video-1/1

Discounted Printing Offers Small Businesses 15% Discount in a Tough...

... To help ease some of the pressure on already strained budgets, Discounted Printing recommends using Every Door Direct Mail ( EDDM ), a mailing option offered by the United States Postal Service, to reach wide local audiences. Discounted Printing now ...

http://www.sbwire.com/press-releases/discounted-printing-offers-small-businesses-15-discount-in-a-tough-economy-with-every-door-direct-mail-services-291095.htm

Harbor Island Development Corp. Announces Launch of Print Media...

... team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media. This press release includes statements that constitute "forward-looking statements" within the meaning of the ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130730005364&newsLang=en&ndmConfigId=1000639&vnsId=41

New York Mint Secures Exclusive on British Gold Sovereigns in...

New York Mint receives U.S. exclusive on limited edition 2013 British Gold Sovereigns Brilliant Uncirculated coins struck on the day of Prince George Alexander Louis' birth.

http://www.prweb.com/releases/2013/7/prweb10976438.htm

Direct Marketer's Revenue Shows Sharp Increase and No Signs of Slowing...

... client relationships. "Our current clients are continuing to throw more and more work at us because their direct mail is performing for them," Rothstein said, noting that SeQuel's top two clients have been so satisfied with their results that they ...

http://www.prweb.com/releases/2013/7/prweb10970162.htm

Maileva's hybrid-mail fires up SMEs' direct-marketing campaigns

... web-based media, so that the return on investment (RoI) can be poor. This is why major brands are returning to direct mail. Whereas 11% of marketing emails are opened, the opening rate is 91% for prospecting direct mail: indeed, the RoI for direct ...

http://www.prlog.org/12183372-mailevas-hybrid-mail-fires-up-smes-direct-marketing-campaigns.html

PMG Fights Congress on Postal Reform

Marketing Sustainably: What's Going on Beyond and Beneath the Green? A blog posting questions, opportunities, concerns and observations on sustainability in marketing.

http://www.targetmarketingmag.com/blog/post-master-general-congress-postal-reform-must-help-deliver-20-billion-savings-2016

Valpak Inks Agreement with Canada's Yellow Pages Group, Launches Canadian Website

... in collaboration with Valpak of Toronto East, 360,000 additional homes in the greater A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

http://www.newswire.ca/en/story/1204119/valpak-inks-agreement-with-canada-s-yellow-pages-group-launches-canadian-website

Hot Topics

... is a sub-discipline and type of marketing. It attempts to send its messages directly to consumers through direct mail, email or telemarketing. In the fundraising context, it is a way of contacting large numbers of potential donors, lapsed donors, ...

http://www.afpnet.org/bbtdetail.cfm?itemnumber=4263&navItemNumber=4325

Afp DC, Washington D.C. Metro Area Chapter: The 8th Annual Bridge to...

Inaugurated in July 2006, the Bridge to Integrated Marketing and Fundraising Conference combines the resources of the two host organizations: the Association of Fundraising Professionals, Washington DC Metro Area Chapter and the Direct Marketing Association of Washington as well as those of the Educational Co-Hosts.

http://www.afpnet.org/Professional/CalendarEventDetail.cfm?EventID=87424

Going postal?

The newspaper business - both small and large papers - has sounded full-throated opposition this past month about a plan by the U.S. Postal Service to purposely entice advertising out of the newspaper so ads can be placed instead with USPS favored stakeholder Valassis Inc., which bought direct mail company ADVO in 2006.

http://laurinburgexchange.com/bookmark/20219210

Why Landscape Companies Can't Make the Million-Dollar Mark

Companies in the half-million to million-dollar range often get stuck. Here's why, and how you can avoid getting stuck yourself.

http://www.greenindustrypros.com/article/10778738/landscape-business-million-dollar-sales

ProMarketing Leads to Open Data Analytics Division

... Leads can leverage their massive pool of consumer and business contacts to generate an optimally targeted direct mail, telemarketing, or email list that will contain the prospects most likely to respond to your offer and become a customer. In the ...

http://www.prleap.com/pr/207462/

Direct mail offers for credit cards on the rise

... card default rates began to ease. After dropping off in 2012 from exceptionally high levels in 2011, credit card direct mail solicitations headed higher again this year, up 22 percent through June compared with the same time last year, according to ...

http://www.therepublic.com/view/story/creditcard-offers/creditcard-offers

How To Command Premium Pricing by Bob Bly

... worth 5 times more than theirs?" Well, maybe it is. But "better" is a difficult proposition to sell through a direct mail package or e-mail. So how can you charge a premium price to buyers to whom the greater quality of your product is not ...

http://www.examiner.com/article/how-to-command-premium-pricing-by-bob-bly?cid=rss

Premier Advantage Marketing Expands Medicare Direct Mail Offerings

Premier Advantage Marketing is now able to provide stronger, more robust direct mail offerings thanks to a recent acquisition.

http://www.prweb.com/releases/2013/7/prweb10965166.htm

Fulton Bank named 2013 Outstanding Business of the Year: Central PA Business Awards

... earned four top honors in the 2013 Summit International Awards: Gold Award-Consumer Direct Marketing, for a direct mail/digital promotion created for PinnacleHealth System's maternity services; Gold Award-Healthcare/Medicine Television, for "Cancer, ...

http://blog.pennlive.com/business/2013/07/biz_awards_-_july_26.html

The Comprehensive Guide to Retail ETFs - ETF News And Commentary

As a worldwide leader in the retail business, the United States provides ample growth opportunities for all types of retail companies.

http://www.am1380theanswer.com/article.aspx?id=917d2690-2a65-4919-8fa8-1dd860893cd8&catid=7

How integrated marketing can connect with next generaton of college students

... why is it so important anyway? Isn't it enough that we're already communicating with prospective students via direct mail, email, websites, and other channels? Although many institutions are engaging prospective students across multiple media ...

http://www.universitybusiness.com/article/how-integrated-marketing-can-connect-next-generaton-college-students

Direct mail offers for credit cards are on the rise

... credit or insurance offers. After dropping off in 2012 from exceptionally high levels in 2011, credit card direct mail solicitations headed higher again this year, up 22 percent through June compared with the same time last year, according to the ...

http://www.post-gazette.com/stories/business/personal/direct-mail-offers-for-credit-cards-are-on-the-rise-696926/

SteelHouse Partners With Connexity to Enhance Look-Alike Targeting Performance

SteelHouse , a marketing technology company, today announced the addition of look-alike targeting capabilities in their cloud-based marketing platform through a partnership with Connexity, an integrated digital advertising company focused on Audience Discovery.

http://www.broadcastnewsroom.com/article/SteelHouse-Partners-With-Connexity-to-Enhance-Look-Alike-Targeting-Performance-2725038

Direct Marketing Sales Struggle in Q2

PageType='article' Category Value='Retail' Category URL Name='retail-news' Subcategory Value='Direct, Internet and Catalogue' Subcategory URL Name='direct-internet-catalogue' Context='main' User Logged In = Online Access = true Archive Access = true Expiration Date = 2015-07-23 19:59:32.0 Auto Renew = false hasAutologin = hasIPClient = true ... (more)

http://www.wwd.com/retail-news/direct-internet-catalogue/direct-marketing-sales-struggle-in-q2-7066191?src=rss/retail/20130725

5 tips for more effective direct mail campaigns

... Obispo County. She works at Central Coast Printing of Grover Beach and has helped numerous nonprofits with their direct mail campaigns. 1. Know your budget, and treat the printer as a partner. The printer can help you craft a package that will get ...

http://www.sanluisobispo.com/2013/07/24/2597360/nonprofit-strategies-direct-mail.html#storylink=rss

Cabela's to set up camp, start distributing products from Tooele

Cabela's, the world's largest direct marketer of outdoor merchandise, is setting up camp in Tooele County.Cabela's has signed a one-year lease for 100,000-square-feet of the former Reckitt Benckiser building at Miller Business Park.

http://tooeleonline.com/cabelas-to-set-up-camp-start-distributing-products-from-tooele/

Tornado Fries: A French Fry That Looks Like a Slinky

I just read an article about how a Delaware man and his family have opened a restaurant to sell "Tornado Fries" in their resort community.

http://www.business-opportunities.biz/2013/07/25/tornado-fries-a-french-fry-that-looks-like-a-slinky/

Facebook rallies 30%, logs best day ever

Facebook shares rallied an impressive 30% Thursday, allowing the stock to book its best one-day gain ever.

http://buzz.money.cnn.com/2013/07/25/facebook-earnings-stock/?section=money_markets&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fmoney_markets+%28Markets%29

Facebook up 25%, on track for best day ever

Facebook shares rallied an impressive 27% Thursday, putting the stock on track to book its best one-day gain ever.

http://buzz.money.cnn.com/2013/07/25/facebook-earnings-stock/?section=money_topstories&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fmoney_topstories+%28Top+Stories%29

SteelHouse Partners With Connexity to Enhance Look-Alike Targeting Performance

SteelHouse , a marketing technology company, today announced the addition of look-alike targeting capabilities in their cloud-based marketing platform through a partnership with ConnexityA , an integrated digital advertising company focused on Audience DiscoveryA .

http://www.sys-con.com/node/2747240

Facebook rallies 25%, on track for best day ever

Facebook shares rallied an impressive 25% Thursday, putting the stock on track to book its best one-day gain ever.

http://buzz.money.cnn.com/2013/07/25/facebook-earnings-stock/

How to Create a B2B Content Audit

Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients.

http://www.biznology.com/2013/07/how-to-create-a-b2b-content-audit/

Cabela's Inc. Reports Record Second Quarter 2013 Results

For the quarter, total revenue increased 20.7% to $756.8 million; Retail store revenue increased 25.8% to $483.9 million; Direct revenue increased 13.7% to $180.1 million; and Financial Services revenue increased 11.7% to $88.6 million.

http://www.businesswire.com/news/topix/20130725005452/en

Marketing Manager | Infocomm Information

... marketing workflow and processes, brand adherence, list compilation and rental, postage requirements, direct mail handling through mailhouses, direct marketing, online marketing and database extraction for marketing to specific target audiences. ...

http://jobsite.infocomm.org/jobs/5544525/marketing-manager

Vince Casanova, former Tribune Media Group president, dies

... Hoy and TribLocal. Casanova was instrumental in the development of Tribune Direct, helping it grow from a small direct mail operation two decades ago into a national direct marketing company and a major profit center for the company, according to ...

http://www.chicagotribune.com/business/breaking/chi-vince-casanova-20130724,0,5829341.story

DRTV : DR Online Video

As a central delivery vehicle for your message, online video can leverage email marketing, social media, as well as direct mail and other marketing distribution channels.

http://www.targetmarketingmag.com/article/5-strategies-build-lists-generate-leads-convert-sales-contributions/1

Data Driven : Coloring in the Lines

... a segmentation approach stick with it and, if possible, apply it across multiple marketing channels (email and direct mail, for example). If you constantly change the segmentation strategy, you will find it difficult to analyze results and identify ...

http://www.targetmarketingmag.com/article/5-steps-make-your-marketing-more-efficient-data-discipline/1

U.S. Cellular Signs Deal with Acxiom to Use Data and Analytics to Meet Consumer Needs

... Integration (CDI) and data support for customer marketing across all touch points, including mobile, email and direct mail. "Acxiom provides best-in-class CDI and third-party data solutions to increase the relevance of marketing communications and ...

http://www.pressreleasepoint.com/us-cellular-signs-deal-acxiom-use-data-and-analytics-meet-consumer-needs

The Power of Targeted Mailing Lists

When it comes to direct marketing mailing lists, you have many options. While you could send mailers out to potential customers in a given geographic area, it's even smarter to use highly targeted mailing lists.

http://www.examiner.com/article/the-power-of-targeted-mailing-lists?cid=rss

IWCO Direct Invests in Canon Solutions America's Oce Colorstream 3900 ...

IWCO Direct, a leading provider of direct marketing solutions, has expanded its industry-leading direct mail personalization capabilities with the installation of an Oce ColorStream 3900 digital inkjet printer at its Chanhassen headquarters.

http://www.myprintresource.com/press_release/11047372/iwco-direct-invests-in-canon-solutions-americas-oce-colorstream-3900-for-increased-production-of-highly-relevant-and-time-driven-direct-mail-campaigns

U.S. Cellular Signs Deal with Acxiom to Use Data and Analytics to Meet Consumer Needs

... Integration (CDI) and data support for customer marketing across all touch points, including mobile, email and direct mail. "Acxiom provides best-in-class CDI and third-party data solutions to increase the relevance of marketing communications and ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130723006148&newsLang=en&ndmConfigId=1000639&vnsId=41

DirectMail.com Launches Its Charitable Share of Wallet Solution

The solution, which is the latest offering from DirectMail.com's fundraising practice, incorporates five separate techniques that its experts use alone or in combination to achieve greater return on marketing investment for clients.

http://eon.businesswire.com/news/eon/20130723005038/en/DirectMail.com-Launches-Charitable-Share-Wallet-Solution

DirectMail.com Launches Its Charitable Share of Wallet Solution

The solution, which is the latest offering from DirectMail.com's fundraising practice, incorporates five separate techniques that its experts use alone or in combination to achieve greater return on marketing investment for clients.

http://www.businesswire.com/news/home/20130723005037/en/DirectMail.com-Launches-Charitable-Share-Wallet-Solution

CPX Interactive Expands Executive Team, Jeff Hirsch Named Chief Marketing Officer

Global digital media company, CPX Interactive , has announced the addition of industry veteran Jeff Hirsch in the newly minted role of Chief Marketing Officer.

http://www.pr.com/press-release/504907

In Search of Excellence

The Search Agency and the Direct Marketing Association are recognizing excellence and innovation in the search marketing industry by introducing the inaugural Stars of Search awards.

http://www.dmnews.com/in-search-of-excellence/article/303919/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Springleaf Financial Signs Agreement with Acxiom for High-Performance ...

... supporting customer and prospect marketing through all customer touch points, including mobile, email and direct mail across all U.S. markets. "We chose Acxiom because we have total confidence in their experience to deliver leading-edge innovation ...

http://www.businesswire.com/news/topix/20130722005267/en

Springleaf Financial Signs Agreement with Acxiom for High-Performance ...

... supporting customer and prospect marketing through all customer touch points, including mobile, email and direct mail across all U.S. markets. "We chose Acxiom because we have total confidence in their experience to deliver leading-edge innovation ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130722005267&newsLang=en&ndmConfigId=1000639&vnsId=41

Postal Service Provides Easy Guidelines for Resellers

... offering services their customers already need. Among the services merchants can now recommend is Every Door Direct Mail A . EDDMA provides an easy and affordable way for businesses to reach out to their local community. The online program makes ...

http://www.wireservice.co/2013/07/postal-service-provides-easy-guidelines-for-resellers/

Cabela's Announces Its Gift Cards Now Available at...

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing and outdoor gear, announced its gift cards are now available through InComm's extensive retail network, making Cabela's gift cards available in new locations.

http://www.prweb.com/releases/2013/7/prweb10942633.htm

Staying relevant through email marketing

... : To generate the same responses that email yields, you'd have to spend 20 times as much money using traditional direct mail. (source: Forrester, Inc.). Even when you compare it to other Internet marketing media (such as banner ads or paid search), ...

http://www.southcoasttoday.com/apps/pbcs.dll/article?AID=/20130719/SCBULLETIN/307290310

Ballantine's New Blog Post Highlights Interview with Lori Fletcher, Professional Copywriter

The Ballantine Corporation, a New Jersey-based full-service direct mail company, has just published a new blog post that includes an interview with professional copywriter Lori Fletcher .

http://postproduction.digitalmedianet.com/article/Ballantines-New-Blog-Post-Highlights-Interview-with-Lori-Fletcher-Professional-Copywriter-2715680

IMS-Appature Appoints Pharma Industry Business Development Veteran

... Information Technologies, where she launched a program that promoted pharmaceutical brands to physicians through direct mail, digital marketing, websites, email and e-learning; ICT Group, Inc., where she closed $6 million in new contracts in fewer ...

http://www.drugs.com/news/ims-appature-appoints-pharma-industry-business-development-veteran-46107.html?

5 Ways Marketers Can Govern Big Data

... advises marketers to build a map of all customer data available, from e-commerce and Web analytics, to CRM and direct mail, and classify all marketing assets to achieve deeper granularity. 2. Build a holistic data strategy. One of the most important ...

http://www.dmnews.com/5-ways-marketers-can-govern-big-data/article/303820/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

LinkedIn Co-Founder Forecasts Eventual Demise of Direct Marketing

In recent weeks I've written about how companies and data brokers are growing ever more sophisticated in gathering and using our personal data for marketing.

http://www.forbes.com/sites/adamtanner/2013/07/19/linkedin-co-founder-forecasts-eventual-demise-of-direct-marketing/

DatabaseUSA.com Appoints Mark Puljan Regional Sales Manager for its Enterprise Division

DatabaseUSA.com offers high-quality, low-cost sales leads and mailing lists to help sales people and small business owners find more customers and grow their businesses I hope to be able to offer even more value to businesses through high quality data and direct marketing services that will help them find new customers.

http://www.prweb.com/releases/2013/7/prweb10942395.htm

AgilOne Fits Exclusive Plus Size Clothing Retailer With Data Science To Target Customers

... relationship. AgilOne Enterprise Edition will allow IGIGI to now reach their customers personally using direct mail and encourage increased transitions from its website. "We pride ourselves on being able to provide our customers, like IGIGI, with an ...

http://www.prweb.com/releases/2013/7/prweb10942926.htm

Postal Service Provides Easy Guidelines for Resellers

... offering services their customers already need. Among the services merchants can now recommend is Every Door Direct Mail A . EDDMA provides an easy and affordable way for businesses to reach out to their local community. The online program makes ...

http://www.sbwire.com/press-releases/postal-service-merchant-affili/trusted-website-seal/sbwire-285825.htm

Getting Rid of the Incoming Junk

One of my least favorite activities is talking to telemarketers . One solution is to get on the "National Do Not Call Registry."

http://frankbuck.blogspot.com/2013/07/getting-rid-of-incoming-junk.html

dELiA*s, Inc. (DLIA) - Financial and Strategic SWOT Analysis Review - New Market Study Published

... sells its products under two brand names including dELiA*s and Alloy. The company offers its products through direct mail catalogs, web sites and mall-based specialty retail stores. It along with its 11 subsidiaries principally operates in the US. ...

http://reports.pr-inside.com/delia-s-inc-dlia-financial-and-r3741273.htm

EmailOutbound Launches a Highly Targeted Email List of 22 Million Businesses

... in-depth demographic information. EmailOutbound makes it easy to reach potential customers with complete direct mail and email marketing services, which include everything from purchasing the targeted list to the design and delivery of the marketing ...

http://www.prweb.com/releases/2013/7/prweb10944807.htm

On-Demand Call Center Agents Power Record-Breaking Weekend Sales Event

... call to be answered by a live agent, the campaign has raised the bar for industry standards. In two targeted direct mail campaigns totaling 30 and 40 thousand pieces, answering every inbound call paid off with record floor traffic, units sold and ...

http://www.sys-con.com/node/2742266

IWCO Direct Expands its Data Security Certification Across all Facilities

... trust by collaborating with North American marketers for more than 40 years, the company's full range of direct mail services includes one of the industry's most sophisticated postal logistics strategies. IWCO Direct pioneered commingling more than ...

http://www.piworld.com/article/iwco-direct-expands-level-1-compliance-certification-across-all-facilities/1

Race for Harkin's seat could be '$20 million race'

Now, as Democratic U.S. Sen. Tom Harkin prepares to step down in 2014, KWWL political analyst Chris Larimer said the race for Harkin's seat is shaping up to be one of unprecedented campaign spending in Iowa.

http://www.kwwl.com/story/22870602/2013/07/17/race-for-harkins-seat-could-be-20-million-race

Discounted Printing Helps Clients Build Brand Image at Affordable Cost

... and ensures that each mail piece or business card represents the business well. They also offer Every Door Direct Mail printing services (now EDDM distribution services in southern Florida as well), handling the entire printing and mailing process ...

http://www.sbwire.com/press-releases/discounted-printing-helps-clients-build-brand-image-at-affordable-cost-283355.htm

Is Your Business Building Content Marketing Assets?

Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities.

http://heidicohen.com/is-your-business-building-content-marketing-assets/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HeidiCohen+%28Heidi+Cohen%27s+Actionable+Marketing+Advice%29#utm_source=feed&utm_medium=feed&utm_campaign=feed

Race for Harkin's seat will likely be costly

Iowa hasn't't had an open seat in the U.S. Senate since 1974. Now, as democratic senator Tom Harkin prepares to step down in 2014, KWWL Political Analyst Chris Larimer said the race for Harkin's seat is shaping up to be one of unprecedented campaign spending in Iowa.

http://www.kwwl.com/story/22870602/2013/07/17/race-for-harkins-seat-will-likely-be-costly

The Sirius XM $50 Million Marketing Effort

Two years ago, I wrote an article about the Sirius XM Radio marketing efforts. It discussed the lack of advertising and direct mail pieces and how Sirius XM's marketing was largely based on its OEM relationships.

http://seekingalpha.com/article/1552042-the-sirius-xm-50-million-marketing-effort?source=feed

Mobile Giving exec: $10 text-to-give threshold complicates mobile fundraising

... donors have chosen this route. Almost all of donations still come from text messages. According to Mr. Manis, direct mail is diminishing and mobile messaging is becoming more important than ever as marketers look for new ways to target tech-savvy ...

http://www.mobilemarketer.com/cms/news/messaging/15759.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+homepage-news+%28Mobile+Marketer++Homepage+Feed%29

Allen West's PAC Reports Raising $861K

... contribution (many for $100, $200 or $500) on the same day from the same person. The committee spent $237,741 on direct mail and postage (American Direct was paid $129,756 and Southwest Publishing and Mailing was paid $75,946); $19,527 for website ...

http://blogs.rollcall.com/moneyline/allen-west-pac-reports-raising-861k/

Iwco Direct Expands Pci DSS Level 1 Compliance Certification...

... trust by collaborating with North American marketers for more than 40 years, the company's full range of direct mail services includes one of the industry's most sophisticated postal logistics strategies. IWCO Direct pioneered commingling more than ...

http://www.outputlinks.com/html/news/iwco_PCI_DSS_Level_1_071613.aspx

B2B Lead Gen: Why You Need Partners and Multiple Channels

TechTarget, one major B2B lead-gen provider, took an aggressive stance against the practice.

http://www.prlog.org/12175568-b2b-lead-gen-why-you-need-partners-and-multiple-channels.html

The Explosion of Marketing Channels: The Past 10 Years of Direct Marketing Part 3

... closer look. Print marketing is broken down in the " DMA 2013 Statistical Fact Book " into several categories - direct mail, catalog; direct mail, non-catalog; insert media; direct response, magazine; and direct response, newspaper. But so is ...

http://www.targetmarketingmag.com/article/the-explosion-marketing-channels-dm-evolution-series-part-three/1

It's Time to Modernize Direct Mail Measurement for a Digital World

With so much attention being paid to new digital channels and the emergence of RTB, it's easy to overlook advertisers' sustained reliance on direct mail, which last year accounted for more than $51 Billion across catalog and non-catalog spending.

http://www.dmnews.com/its-time-to-modernize-direct-mail-measurement-for-a-digital-world/article/303078/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

is it legal to be cold called on a cellphone?

Might be mistaken, but my understanding was that it was illegal for people to cold call you, offering services to you on ones mobile, that's why over the years, up untill this year nobody has phoned my on my mobile to sell me anything ever.

http://www.geekzone.co.nz/forums.asp?forumId=40&topicid=124673

Ed Mierzwinski: Banks and Stores, Not CFPB, Spy on Consumers

Tomorrow, Tuesday, July 16th, expect a Senate showdown vote < on the confirmation of Richard Cordray to a full term as director of the Consumer Financial Protection Bureau .

http://www.huffingtonpost.com/ed-mierzwinski/banks-and-stores-not-cfpb_b_3599060.html

Is Variable Data Direct Mail Worth It?

If you've tried direct mail and you're searching for a better way to target your messages to specific customers, variable data mail might be a good option.

http://www.targetmarketingmag.com/article/is-variable-data-direct-mail-worth-it/1

Artist Uses Online Selling to Complement Her Local Business

When Christine Goldbeck first opened her brick and mortar art gallery in Middletown, Pennsylvania in 2008, she never thought she would rely so heavily on the Internet for both sales and promotion.

http://smallbiztrends.com/2013/07/artist-usees-online-selling-local-business.html?utm_source=rss&utm_medium=rss&utm_campaign=artist-usees-online-selling-local-business

PcPools Announces It is an Authorized Dealer of Jandy Premium Pool Equipment

PcPools, one of America's leading direct marketers of pool equipment for in ground pool owners, confirms that it is an authorized dealer for Zodiac's "Jandy " professional-grade pool equipment.

http://www.prweb.com/releases/pcpoolsjandypoolproducts/jandyzodiacheaterandlight/prweb10924515.htm

MSC Industrial Direct PT Lowered to $92.00

The firm currently has a "buy" rating on the stock. Wunderlich's target price points to a potential upside of 16.62% from the company's current price.

http://www.americanbankingnews.com/2013/07/12/msc-industrial-direct-pt-lowered-to-92-00-msm/

MSC Industrial Direct Given New $87.00 Price Target at Jefferies Group

The firm currently has a "hold" rating on the stock. Jefferies Group's target price would indicate a potential upside of 10.28% from the stock's previous close.

http://www.americanbankingnews.com/2013/07/12/msc-industrial-direct-given-new-87-00-price-target-at-jefferies-group-msm/

Adobe Thunders Into the Marketing Cloud Wars

The consolidation among marketing vendors continues. Just weeks after CRM vendor Salesforce.com announced the approximate $2.5 billion purchase of email marketing services provider ExactTarget, digital marketing and digital media solutions provider Adobe Systems today announced that it has entered into a definitive agreement to acquire Neolane for ... (more)

http://www.dmnews.com/adobe-thunders-into-the-marketing-cloud-wars/article/300829/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Using Direct Mail To Build Business

Looking for new customers? Don't forget about traditional mail. Here are tips to help small businesses profit from direct mail.

http://www.businessknowhow.com/directmail/ideas/successtips.htm

Something for the Little Guys

... Infogroup . "Over the years we've seen a lot of people that are used to doing typically postcard mailings or direct mail [start using email]," he says. Because of this shifting landscape, Infogroup subsidiary InfoUSA has increased targetability of ...

http://www.dmnews.com/something-for-the-little-guys/article/302504/

Post Cards Generate Sales for Mortgage Company

... helps mortgage company achieve Incredible ROI with new mortgage postcard designs . Using the new mortgage direct mail template designs, expresscopy.com delivers mortgage broker Tom Wilson 17 loans for a total of $51,000 Revenue. "Consistency and ...

http://www.prweb.com/releases/2013/7/prweb10915648.htm

Membership and AV-iQ Marketing Manager | Infocomm Information

... marketing workflow and processes, brand adherence, list compilation and rental, postage requirements, direct mail handling through mailhouses, direct marketing, online marketing and database extraction for marketing to specific target audiences. ...

http://jobsite.infocomm.org/jobs/5544525/membership-and-av-iq-marketing-manager

Infogroup Nonprofit Solutions to Participate in the Direct Marketing...

... the business rules of setting up matchback logic and learning about the steps of tracking online donations to direct mail. Most important, participants will learn about the measured "lift" in online response that can be attributed back to direct ...

http://www.globenewswire.com/news-release/2013/07/11/559525/10039861/en/Infogroup-Nonprofit-Solutions-to-Participate-in-the-Direct-Marketing-Association-Nonprofit-Federation-s-New-York-Conference.html

Striking an active pose

No data suggest that wheelchair users in New York City are more independent than wheelchair users elsewhere in the country.

http://www.postandcourier.com/article/20130710/PC1002/130719917/1021/striking-an-active-pose

Apsalar's Demand-Side Platform Available and Out of Beta; Targeted...

Marketers and agencies looking to run high-ROI mobile ads for their apps can use Apsalar's data-powered advertising platform to acquire and retarget high value users across over 70 networks and real-time bidding exchanges via mobile apps and mobile web, using one centralized platform.

http://gamedeveloper.digitalmedianet.com/article/Apsalars-Demand-Side-Platform-Available-and-Out-of-Beta-Targeted-Advertising-Uses-1st-Party-Data-on-Over-700-Million-Mobile-Users--2698924

LaserLyte Rolls Out Full Line of Cabela's Branded Products

LaserLyte rolls out their 2013 Cabela's point-of-purchase displays in thirty Cabela's retail locations across the country, featuring all the new LaserLyte laser gun sights, bore sights and laser training tools.

http://www.ammoland.com/2013/07/laserlyte-rolls-out-full-line-of-cabelas-branded-products-available-in-30-cabelas-retail-locations/

The Internet: Great selling and the human connection

... is a knee-jerker. As a sales tool, it's still a sledgehammer, not a scalpel. Historically, the response rate on direct mail is roughly 3 percent. This is considerably lower than the conversion rate in consultative sales based on relationships. ...

http://www.bizjournals.com/washington/blog/techflash/2013/07/the-internet-great-selling-and-the.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+vertical_45+%28Semiconductor+Industry+News%29

MSC Industrial Direct Co. (MSM) Releases Q4 Earnings Guidance

MSC Industrial Direct Co. issued an update on its fourth quarter earnings guidance on Wednesday morning.

http://www.americanbankingnews.com/2013/07/10/msc-industrial-direct-co-msm-releases-q4-earnings-guidance/

MSC Industrial Direct (MSM) Releases Quarterly Earnings Results

MSC Industrial Direct posted its quarterly earnings results on Wednesday. The company reported $1.05 earnings per share for the quarter, beating the consensus estimate of $0.98 by $0.07, AnalystRatings.Net reports.

http://www.dailypolitical.com/finance/stock-market/msc-industrial-direct-msm-releases-quarterly-earnings-results.htm

Research and Markets: The US and Canadian Standard Periodical Directory - 2013 Edition

Published since 1964, the 2000-page hardbound book is the largest directory of U.S. and Canadian periodicals with information on more than 63,000 magazines, journals, newsletters, newspapers, and directories in subject categories from Accounting to Zoology.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130710005747&newsLang=en&ndmConfigId=1000639&vnsId=41

Digital magazine publisher Green Star Media gets revenue boost from Apple Newsstand

... make a purchase. A 4% conversion rate compares extremely favourably with the standard response rate for targeted direct mail of 1%. These customers are subsequently highly likely to make a further purchase of related products, according to Green ...

http://www.prlog.org/12171920-digital-magazine-publisher-green-star-media-gets-revenue-boost-from-apple-newsstand.html

Research and Markets: The US and Canadian Standard Periodical Directory - 2013 Edition

Published since 1964, the 2000-page hardbound book is the largest directory of U.S. and Canadian periodicals with information on more than 63,000 magazines, journals, newsletters, newspapers, and directories in subject categories from Accounting to Zoology.

http://www.businesswire.com/news/topix/20130710005747/en

Augmented Reality Makes Getting Valpak Savings Virtual, Interactive

... (AR). The USPS promotion is designed to promote awareness of how Augmented Reality can be integrated with a direct mail strategy to enhance the value of direct mail. Valpak also participated in a similar program from the USPS in the summer of 2011 ...

http://www.retail-merchandiser.com/index.php/23-online/1418-augmented-reality-makes-getting-valpak-savings-virtual-interactive

McClatchy To Webcast Second Quarter 2013 Earnings Conference Call

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the Fort Worth Star-Telegram, The Sacramento Bee, The Kansas City Star, Miami ...

http://www.freshnews.com/news/819483/mcclatchy-to-webcast-second-quarter-2013-earnings-conference-call

Augmented Reality Makes Getting ValpakA Savings Virtual, Interactive

... (AR). The USPS promotion is designed to promote awareness of how Augmented Reality can be integrated with a direct mail strategy to enhance the value of direct mail. Valpak also participated in a similar program from the USPS in the summer of 2011 ...

http://www.freshnews.com/news/819327/augmented-reality-makes-getting-valpak-savings-virtual-interactive

Don't Create Words - Look for Creative Words that Work

... you still need to sell. Here are a few final ideas Save samples of successful direct marketing campaigns from direct mail, emails, display ads, or an industry paper that you felt was effective in attracting attention. Save even marketing campaigns ...

http://www.prlog.org/12171358-dont-create-words-look-for-creative-words-that-work.html

Fragmentation of Mass Messaging: The Past 10 Years of Direct Marketing Part 2

On Sept. 11, 2001, I watched the Twin Towers of the World Trade Center collapse the way most everyone did in the United States: I saw it on TV.

http://www.targetmarketingmag.com/article/fragmentation-mass-messaging-the-past-10-years-direct-marketing-part-2/1

When Value Is Just A Click Away

In this piece I would talk about growth prospects for ValueClick Inc . ValueClick's customers include direct marketers, advertising agencies, brand advertisers, and traffic distribution partners.

http://seekingalpha.com/article/1539492-when-value-is-just-a-click-away?source=feed

Direct Marketing Executive

... and micro site, content and final approval of emails pre-despatch. * Manage design agency to create innovative direct mail in line with brand guidelines to improve response rates Minimum requirements * Solid marketing experience, including ...

http://www.thedrum.com/jobs/details/50659/direct-marketing-executive.html?

MSC Industrial Direct (MSM) to Release Earnings on Wednesday

MSC Industrial Direct is set to release its Q3 2013 earnings data before the market opens on Wednesday, July 10th.

http://www.americanbankingnews.com/2013/07/09/msc-industrial-direct-msm-to-release-earnings-on-wednesday/

Does a Catalog Make a Sound When It Falls if There's No One There to Hear It?

... I explained that, indeed, though marketers take advantage of all the magic that digital methods provide them, direct mail remains an important weapon in many campaigns. The puzzled look remained fixed on her face. "Don't you get direct mail from ...

http://www.dmnews.com/does-a-catalog-make-a-sound-when-it-falls-if-theres-no-one-there-to-hear-it/article/301888/

How The Post Office Sells Your New Address To Anyone Who Pays (And...

... in a giant hall alongside the country's biggest data brokers. Last fall, that's where I met Bob Eide, an affable direct mail specialist who has been with the postal service since 1973. He told me about a fifth of the U.S. population moves every ...

http://www.forbes.com/sites/adamtanner/2013/07/08/how-the-post-office-sells-your-new-address-with-anyone-who-pays-and-the-little-known-loophole-to-opt-out/

Physician marketing: Can direct mail still deliver?

... practice and its services to prospective patients. But health care marketing experts say it can be, when the direct mail effort is part of a strategic, comprehensive marketing plan, something that is becoming more of a necessity for physicians as ...

http://www.amednews.com/article/20130708/business/130709934

Praesidian Capital Invests $7.5 Mln in Meta Pharmaceutical Services

... data and services to the pharmaceutical industry with three major service lines: Data Reporting and Management, Direct Mail and Fulfillment, and Custom Programs. NexGen is a leading provider of digital marketing platforms for pharmaceutical ...

http://www.pehub.com/2013/07/08/praesidian-capital-invests-7-5-mln-meta-pharmaceutical-services/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pehub%2Fnews%2Fall+%28PEHub+News%29

LeadFerret Announces Release of Directory of Email Marketing...

... budget can still cash in on email marketing, since it doesn't require the massive upfront cost that methods like direct mail marketing require, nor the time commitment of telemarketing." Ways These Contacts Are Involved In Email Marketing: >Email ...

http://www.prweb.com/releases/leadferret/email-marketing/prweb10900354.htm

Praesidian Capital Lends Meta Pharma $7.5 Million

... data and services to the pharmaceutical industry with three major service lines: Data Reporting and Management, Direct Mail and Fulfillment, and Custom Programs. NexGen is a leading provider of digital marketing platforms for pharmaceutical ...

http://www.biospace.com/news_story.aspx?StoryID=301959&full=1

The LeBron James Family Foundation Announces Partnership with BSN Sports

Today the LeBron James Family Foundation proudly announces a new partnership with BSN SPORTS, a leading direct marketer and distributor of sporting goods equipment and team sports uniforms.

http://www.pr.com/press-release/501700

Praesidian Capital Leads $7.5 Million Debt Investment in Meta...

... data and services to the pharmaceutical industry with three major service lines: Data Reporting and Management, Direct Mail and Fulfillment, and Custom Programs. NexGen is a leading provider of digital marketing platforms for pharmaceutical ...

http://www.sys-con.com/node/2727594

I Hate to Break The News: Effective Marketing is Hard. And Costs Money.

... Then came the marketers who rejoiced that email marketing would deliver them from the "high" cost of print and direct mail. The wise ones found that successful digital campaigns, if done properly, could actually be even more expensive than the ...

http://www.philgerbyshak.com/i-hate-to-break-the-news-effective-marketing-is-hard-and-costs-money/

7 Shopping Experience Tips to Make Holiday 2013 Your Best Ever

Email marketing is the most effective way to increase sales, improve service, and keep customers coming back.

http://www.targetmarketingmag.com/blog/7-shopping-experience-tips-make-holiday-2013-your-best-ever

Review: Inside the entrepreneurial mindset

'Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value' shows readers what it takes to be a successful entrepreneur.

http://www.usatoday.com/story/money/business/2013/07/07/book-review-worthless-impossible-stupid/2474049/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+UsatodaycomMoney-TopStories+%28Money+-+Top+Stories%29

Direct mail a proven fundraising method

... to Bob Powell, Mark Payne and Julia Thomas for making this investment in the nonprofit community. My topic was direct mail and how to maximize this fundraising strategy. Most of us receive solicitation letters in the mail from a wide range of ...

http://www.tallahassee.com/needlogin?type=login&redirecturl=http%3A%2F%2Fwww.tallahassee.com%2Fapps%2Fpbcs.dll%2Farticle%3FAID%3D2013307070015%26nclick_check%3D1

The Desk: When a lawyer inquires, take time to check out their claim

"Dear Friend, I am writing because I saw your residence on a list of house in danger of being foreclosed and lost by their owners."

http://www.oregonlive.com/business/index.ssf/2013/07/the_desk.html

Life Insurance Direct Marketing Association Releases Agenda And...

','', 300)" onmouseout="hideddrivetip()">FACT CHECK ; Congress: No special deal on health insurance They'll lose federal employees program and go to the exchanges [Florida Times Union] - 10th Annual LIDMA Fall Meeting & Showcase to be held at the Balboa Bay Club in Newport Beach, CA from September 22 to September 25, 2013 ATLANTA, GA -- The Life ... (more)

http://insurancenewsnet.com/innarticle/2013/06/30/life-insurance-direct-marketing-association-releases-agenda-and-speaker-list-for-2013-fall-meeting-showcase-a-385519.html?pressreleases

Obituary: Edward J. Spiegel

Edward "Ted" J. Spiegel, 82, of Northfield, Illinois and Aspen, Colorado, was the beloved husband of Audrey and the late Lynn Peterson Spiegel.

http://www.aspentimes.com/news/7179650-113/marketing-spiegel-direct-ted

Library Channel Marketing Specialist, Latin America

... addition, the specialist is responsible for all the generation and maintenance of sales collateral, advertising, direct mail, and website. This position is responsible for preparing a detailed annual budget for the Latin America region and for ...

http://www.publishersmarketplace.com/jobs/view.cgi?job_no=9730

Cut down on junk mail and spam

... service is offered by the three major credit reporting bureaus: Equifax, Experian and TransUnion. Stop unwanted direct mail solicitations. To stop most mailings, U.S. consumers can go to www.dmachoice.org and opt out of mail from members of the ...

http://www.lincolndailynews.com/News/business070513_bbb.shtml

Vitamin Shoppe, Inc: A Good Source Of Undervalued Opportunity For Your Portfolio

Vitamin Shoppe is one of those companies that many people have heard of, but very few people own.

http://seekingalpha.com/article/1535012-vitamin-shoppe-inc-a-good-source-of-undervalued-opportunity-for-your-portfolio?source=feed

In wake of report, charities come under increased scrutiny

... data and commentary and note that a few bad apples ruin the barrel of good fundraisers," said Roger Craver, a direct mail consultant who thinks the industry should blacklist bad actors. "We must demand more accountability when sloppy, unethical, and ...

http://www.tampabay.com/news/business/in-wake-of-report-charities-come-under-increased-scrutiny/2130005

ZIP codes revolutionized businesses

Before email or cellphones or even the fax machine came a revolutionary advance in how people get information to the right destination: the ZIP code.

http://www.mailtribune.com/apps/pbcs.dll/article?AID=/20130704/BIZ/307040320/-1/rss05

Double Bonanza Offer of 10% off and 10% extra on Purchase above $10K

Jul. 4, 2013 - BRIDGEWATER, N.J. -- 3rd July , 2013: An offer cannot get a better introduction than the patriotic Independence Day and therefore ThomsonData pledged to commemorate the historic Fourth of July with an irresistible double bonanza offer of 10% off and 10% extra of sales leads on purchase made above $10K..

http://www.prlog.org/12168980-double-bonanza-offer-of-10-off-and-10-extra-on-purchase-above-10k.html

Two Twin Cities direct mailers merge to form Streamworks

Two Twin Cities direct mail and fulfillment providers have merged to form Steamworks, which is expected to have 100 employees and $12 million in sales this year.

http://www.bizjournals.com/twincities/news/2013/07/03/action-expedite-become-streamworks.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bizj_twincities+%28Minneapolis+%2F+St.+Paul+Business+Journal%29

7 Don'ts for Email Marketers

Email, the blast 'em out and collect the money standby of direct marketers, just got a lot more complicated.

http://www.dmnews.com/7-donts-for-email-marketers/article/300205/

Managed Direct Response announces company debut July 03, 2013

... n Anaheim. Managed Direct Response offers direct marketing services such as lead processing, list processing and direct mail management.

http://www.btobonline.com/article/20130703/MANAGEMENT16/307039996/managed-direct-response-announces-company-debut

Mobile App Postagram Now Lets You Send Photo Postcards For Free, Sponsored By Brands

... be a part of that emotional connection in the real world," he adds. "This is a world they're already used to - direct mail is a $14 billion dollar business, so they can kind of think of it in that bucket." In Hyatt House's case, the company is ...

http://techcrunch.com/2013/07/03/mobile-app-postagram-now-lets-you-send-photo-postcards-for-free-sponsored-by-brands/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

Why printers should move up the - supply chain' - " free webinar...

The latest breaking news, from new products to acquisitions to industry events, from across the high volume transaction output industry.

http://www.outputlinks.com/html/news/printnet_Printers_up_the_supply_chain_webinar_070213.aspx

ZIP codes had unexpected impacts

Beyond helping to sort our mail since 1963, ZIP codes have proved invaluable as a way for government and businesses to make sense of data.

http://www.startribune.com/business/214089841.html

Action and Expedite Form Streamworks

)--Two of the region's most established direct mail and fulfillment providers, Action, Inc. and Expedite, today announced a joint venture to form Streamworks LLC. Poised to be one of the region's leading multi-channel direct marketing service ...

http://eon.businesswire.com/news/eon/20130702006173/en/Action-Expedite-Form-Streamworks

Get The Leads You Want At A Great Price

Jul. 2, 2013 - STOCKTON, Calif. -- Direct marketing can be a puzzling process. We understand that there can be a lot of questions when developing a marketing campaign, whether you are just starting out or have been involved in marketing for years.

http://www.prlog.org/12168025-get-the-leads-you-want-at-great-price.html

Agencies position for the rebound

... the day, though, you want to measure and go through the proper channel according to the audience. For instance, direct mail can still have a great impact." The CMO of billion-dollar database marketing company Acxiom , Michael Darviche, has seen ...

http://www.dmnews.com/pages/article.aspx?articleid=169240&pagetypeid=2

The new age of direct marketing agencies

... as channels have really proliferated." ? Direct agencies used to have a much more straightforward role, as direct mail served as the primary one-to-one channel for most marketers. Just a decade ago, Kennedy points out, Epsilon managed databases for ...

http://www.dmnews.com/pages/article.aspx?articleid=136862&pagetypeid=2

Mining for (data) gold

... focusing more closely on data collection, quality, accuracy and storage, especially when such efforts can bring direct mail costs down and offer better targeting opportunities across channels. One top marketer says companies have finally begun to ...

http://www.dmnews.com/pages/article.aspx?articleid=131655&pagetypeid=2

Direct mail has staying power

"Is direct mail deader than disco?" That was the question recently posed by a marketer on a business networking Web site.

http://www.dmnews.com/pages/article.aspx?articleid=137685&pagetypeid=2

Action and Expedite Form Streamworks

Two of the region's most established direct mail and fulfillment providers, Action, Inc. and Expedite, today announced a joint venture to form Streamworks LLC. Poised to be one of the region's leading multi-channel direct marketing service providers, Streamworks will employ more than 100 creative, service and production staff.

http://www.businesswire.com/news/topix/20130702006170/en

Direct Marketing gets glossy new look

... to reflect how the [direct marketing] industry is changing as well as the way companies are presenting their direct mail campaigns," Bostock said. "Things are going out in really creative ways, which people are having to do to capture and keep ...

http://www.mastheadonline.com/news/2013/20130702679.shtml

How Obamaa s Geek Leakers May Have Cost Themselves Billions

... Weintz (pronounced "wents") was the circulation director of Readers Digest before he went on to start his own direct mail agency. Not only a devoted husband and father, Walt was a hell-for-leather copywriter, amateur astronomer, yacht owner, ...

http://www.targetmarketingmag.com/article/how-obama-s-geek-leakers-may-have-cost-themselves-billions/1

Direct Marketing's Growth During the Past 10 Years

... with Darwinism (my first love, print journalism); changes in traditional direct marketing channels, such as direct mail; the proliferation of trade associations (I'm looking at you, SEMPO ); and how it all comes together. What I expected to find ...

http://www.targetmarketingmag.com/article/direct-marketings-growth-during-past-10-years-part-one/1

Germany's leading web and catalog retailer bids to acquire all of a French peer

... include Mondial Relay, a fulfillment and distibutions company; Mezzo, a customer contact vendor; Taylormail, a direct mail and e-mail marketing company; and Cit Numrique, a digital content provider. Overall 3SI provides e-commerce services to 3,000 ...

http://www.internetretailer.com/2013/07/01/germanys-leading-web-and-catalog-retailer-bids-acquire-all-o

Wilen Group: Big Data, Bigger Profits

... bleak. OK, maybe that is giving in to hyperbole, but Wilen - president of the Wilen Group, parent company of direct mail printer Wilen Direct - has been down this road before, many times, in fact. The company has reinvented itself more times than ...

http://www.piworld.com/article/direct-mail-printer-wilen-group-uses-kodak-digital-presses/1

Direct Marketing Veteran Launches Managed Direct Response

... President. Managed Direct Response helps a wide variety of companies in a number of service sectors with their direct mail marketing campaigns. Companies seek out the company when sales organizations need more leads. This often occurs even when ...

http://eon.businesswire.com/news/eon/20130701006214/en/Direct-Marketing-Veteran-Launches-Managed-Direct-Response

Direct Marketing Veteran Launches Managed Direct Response

... President. Managed Direct Response helps a wide variety of companies in a number of service sectors with their direct mail marketing campaigns. Companies seek out the company when sales organizations need more leads. This often occurs even when ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130701006204&newsLang=en&ndmConfigId=1000639&vnsId=41

Direct Marketing Veteran Launches Managed Direct Response

... President. Managed Direct Response helps a wide variety of companies in a number of service sectors with their direct mail marketing campaigns. Companies seek out the company when sales organizations need more leads. This often occurs even when ...

http://www.sys-con.com/node/2722043

Valpak?? Announces New Franchisee in San Francisco

... owning his own business, he knows what it takes to help small businesses succeed." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=2684801