... the day, though, you want to measure and go through the proper channel according to the audience. For instance, direct mail can still have a great impact." The CMO of billion-dollar database marketing company Acxiom , Michael Darviche, has seen ...
http://www.dmnews.com/pages/article.aspx?articleid=169240&pagetypeid=2
http://www.dmnews.com/pages/article.aspx?articleid=169240&pagetypeid=2
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