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Tuesday, July 2, 2013

Agencies position for the rebound

... the day, though, you want to measure and go through the proper channel according to the audience. For instance, direct mail can still have a great impact." The CMO of billion-dollar database marketing company Acxiom , Michael Darviche, has seen ...

http://www.dmnews.com/pages/article.aspx?articleid=169240&pagetypeid=2

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