It's Time to Modernize Direct Mail Measurement for a Digital World

With so much attention being paid to new digital channels and the emergence of RTB, it's easy to overlook advertisers' sustained reliance on direct mail, which last year accounted for more than $51 Billion across catalog and non-catalog spending.

http://www.dmnews.com/its-time-to-modernize-direct-mail-measurement-for-a-digital-world/article/303078/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29