Digital magazine publisher Green Star Media gets revenue boost from Apple Newsstand

... make a purchase. A 4% conversion rate compares extremely favourably with the standard response rate for targeted direct mail of 1%. These customers are subsequently highly likely to make a further purchase of related products, according to Green ...

http://www.prlog.org/12171920-digital-magazine-publisher-green-star-media-gets-revenue-boost-from-apple-newsstand.html