Direct Marketing's Media Take Over

... This evolution means that the delineation between above- and below-the-line media is blurring. CRM used to mean direct mail, and then email. Now, with the proliferation of one-to-one targeting and measurement capabilities, every media channel is ...

http://www.dmnews.com/direct-marketings-media-take-over/article/305422/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29