When it comes to direct marketing mailing lists, you have many options. While you could send mailers out to potential customers in a given geographic area, it's even smarter to use highly targeted mailing lists.
http://www.examiner.com/article/the-power-of-targeted-mailing-lists?cid=rss
http://www.examiner.com/article/the-power-of-targeted-mailing-lists?cid=rss
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