... is a knee-jerker. As a sales tool, it's still a sledgehammer, not a scalpel. Historically, the response rate on direct mail is roughly 3 percent. This is considerably lower than the conversion rate in consultative sales based on relationships. ...
http://www.bizjournals.com/washington/blog/techflash/2013/07/the-internet-great-selling-and-the.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+vertical_45+%28Semiconductor+Industry+News%29
http://www.bizjournals.com/washington/blog/techflash/2013/07/the-internet-great-selling-and-the.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+vertical_45+%28Semiconductor+Industry+News%29
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