Staying relevant through email marketing

... : To generate the same responses that email yields, you'd have to spend 20 times as much money using traditional direct mail. (source: Forrester, Inc.). Even when you compare it to other Internet marketing media (such as banner ads or paid search), ...

http://www.southcoasttoday.com/apps/pbcs.dll/article?AID=/20130719/SCBULLETIN/307290310