The Explosion of Marketing Channels: The Past 10 Years of Direct Marketing Part 3

... closer look. Print marketing is broken down in the " DMA 2013 Statistical Fact Book " into several categories - direct mail, catalog; direct mail, non-catalog; insert media; direct response, magazine; and direct response, newspaper. But so is ...

http://www.targetmarketingmag.com/article/the-explosion-marketing-channels-dm-evolution-series-part-three/1