Infogroup Nonprofit Solutions to Participate in the Direct Marketing...

... the business rules of setting up matchback logic and learning about the steps of tracking online donations to direct mail. Most important, participants will learn about the measured "lift" in online response that can be attributed back to direct ...

http://www.globenewswire.com/news-release/2013/07/11/559525/10039861/en/Infogroup-Nonprofit-Solutions-to-Participate-in-the-Direct-Marketing-Association-Nonprofit-Federation-s-New-York-Conference.html