Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities.
http://heidicohen.com/is-your-business-building-content-marketing-assets/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HeidiCohen+%28Heidi+Cohen%27s+Actionable+Marketing+Advice%29#utm_source=feed&utm_medium=feed&utm_campaign=feed
http://heidicohen.com/is-your-business-building-content-marketing-assets/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HeidiCohen+%28Heidi+Cohen%27s+Actionable+Marketing+Advice%29#utm_source=feed&utm_medium=feed&utm_campaign=feed
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