Maileva's hybrid-mail fires up SMEs' direct-marketing campaigns

... web-based media, so that the return on investment (RoI) can be poor. This is why major brands are returning to direct mail. Whereas 11% of marketing emails are opened, the opening rate is 91% for prospecting direct mail: indeed, the RoI for direct ...

http://www.prlog.org/12183372-mailevas-hybrid-mail-fires-up-smes-direct-marketing-campaigns.html