This is the first of a series of videos featuring Lowenstein discussing the questions Fletcher raised in the written, eight-part series " Direct Marketing's Growth During the Past 10 Years ."
http://www.targetmarketingmag.com/article/direct-marketing-evolution-series-video-1/1
http://www.targetmarketingmag.com/article/direct-marketing-evolution-series-video-1/1
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