I Hate to Break The News: Effective Marketing is Hard. And Costs Money.

... Then came the marketers who rejoiced that email marketing would deliver them from the "high" cost of print and direct mail. The wise ones found that successful digital campaigns, if done properly, could actually be even more expensive than the ...

http://www.philgerbyshak.com/i-hate-to-break-the-news-effective-marketing-is-hard-and-costs-money/