In recent weeks I've written about how companies and data brokers are growing ever more sophisticated in gathering and using our personal data for marketing.
http://www.forbes.com/sites/adamtanner/2013/07/19/linkedin-co-founder-forecasts-eventual-demise-of-direct-marketing/
http://www.forbes.com/sites/adamtanner/2013/07/19/linkedin-co-founder-forecasts-eventual-demise-of-direct-marketing/
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