BOC Partners Releases 2014 Automotive Outlook

... market is improving and will strengthen as the year progresses. Traditional marketing efforts including direct mail will continue to wane, while digital solutions become heavily subsidized and cost-efficient. BOC Partners ' 2014 automotive outlook ...

http://ift.tt/1cEylvY

James Michelson Has Joined GKIC As the New Vice President of Marketing

... and software. His extensive direct marketing experience creating custom direct marketing campaigns that feature direct mail, email, landing pages and personalized URLs (PURLs) with extensive variable data has been utilized by firms of all sizes from ...

http://ift.tt/1kn9fDK

Chicago's Every Market Media Announces Fresh, Clean Business Data for Email Marketing

... a combination of agency services that are unique to their customer base. Services include business and consumer direct mail , telemarketing and email marketing as well as data hygiene, append services, modeling, brokerage and other digital marketing ...

http://ift.tt/1cE8oNa

The Future Is in Present Tense Marketing

Customer lifecycle campaigning is one of the hot trends among direct marketers, but for it to be effective, a customer's life stage has to be weighed along with the context of the particular buying opportunity.

http://ift.tt/1a820OJ

'NRA Weekend' at Cabela's

New NRA members and renewals to receive a $25 Cabela's gift card Prairie du Chien, WI Cabela's of Prairie du Chien, WI will team up with the National Rifle Association for NRA Weekend, February 8 and 9, 2014.

http://ift.tt/Liefww

Enstar ignites protest

The critics include companies aiming to market gas directly to Enstar's commercial users.

http://ift.tt/1bHCBXq

SAS - Data-driven marketing helps Raiffeisen Bank Belgrade drive profits

... personalize communications to its customers, Raiffeisen Bank Belgrade has achieved a 25 percent response rate on direct mail promotions, with a 14 percent conversion rate, and reduced credit card churn by 4 percent. Raiffeisen Bank Belgrade uses SAS ...

http://ift.tt/1ecSBXg

Making sales go viral: How Sony married big data with old-school...

... . But in a recent campaign, Sony mixed modern big data, social media analytics, and old-school marketing such as direct mail email marketing - and generated 300 percent more sales than control groups. "The goal is to drive sales," Sony's head of ...

http://ift.tt/1jPNnTL

TC Transcontinental Installs World's First HP T400 Inkjet Web Press with Epic WebCoat 400

... marketing services. TC Transcontinental Printing produces a range of print applications, including personalized direct mail pieces, marketing solicitation letters, loyalty coupons for grocery retailers and other promotional self-mailers. Volumes, ...

http://ift.tt/1bDr2Av

Eleventy Group Named Direct Marketing Agency of Record for Holy Apostles Soup Kitchen

... as a new client in its nonprofit division. Eleventy will serve as Holy Apostles' agency of record for their direct mail program and help redesign the organization's website to optimize their mission in the digital space. "The mission of Holy ...

http://ift.tt/1noC5pG

Third Circuit Ruling Expands Right of Co-Authors to Claim Copyright Infringement

A novel Third Circuit ruling protects those who claim violation of copyright interests in a joint work, giving them more time to sue.

http://ift.tt/1b7e4Ox

Denny's Daily Zinger: What Jobs, Woz and I Have in Common

... hotshot entrepreneurs were going under. We clearly saw the future: a possibly useful service to revolutionize direct mail analysis and a modest sale to supplement Social Security. is the author of six books on marketing and four novels, and is a ...

http://ift.tt/1b8zLL5

Good Leads Selected by Glaser Direct as Partner to Expand Direct...

Good Leads was selected by Glaser Direct as their partner to expand their direct mail solutions offerings.

http://ift.tt/1fnTVFA

Cabela's to Open Distribution Center in Utah

Cabela's, along with Utah's Governor's Office of Economic Development, announced plans to open a distribution center in Tooele County to process freight and deliver products to consumers.

http://ift.tt/1b8zN5O

ppc

For nearly all of the 273.8 million North American Internet users looking for anything online, the first stop is a search engine .

http://ift.tt/1bxk5kr

PIA Announces 2014 Print Leadership Summit for Printing Industry Leaders

... in Hard Times Jim reveals how his company stays well ahead of the competition by utilizing a full range of direct mail services as well as sophisticated postal logistic strategies. Details, including a full conference brochure, speaker profiles, and ...

http://ift.tt/MuZurR

SG360 , a Segerdahl Co., Launches Empirical Website

January 23, 2014 - SG360 has launched its new Website that communicates the company's evolution from printer to multi-channel integrated marketing services provider.

http://ift.tt/L9td85

Marketing automation is not marketing strategy

Too often, these days, I am hearing B2B marketers mouth claims like "We got this new [fill in the brand] automation tool, so now we can reduce headcount."

http://ift.tt/MfzQGN

5 Tips for Producing Direct Mail Copy That Sells

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author describes how to write a direct mail piece that captures your readers' attention.

http://ift.tt/1d6FUHm

Eleventy Marketing Group Named Creative Agency of Record for Holy Apostles Soup Kitchen

... as a new client in its nonprofit division. Eleventy will serve as Holy Apostles' agency of record for their direct mail program and help redesign the organization's website to optimize their mission in the digital space. "The mission of Holy ...

http://ift.tt/MbVvzp

4imprinta s New Crowd-sourced e-Book: 72 Creative Promotional Product Uses

A small business logs a direct mail open rate of 16%, thanks to a colorful, branded pen.

http://ift.tt/1crkTM1

4imprint's New Crowd-sourced e-Book: 72 Creative Promotional Product Uses

A small business logs a direct mail open rate of 16%, thanks to a colorful, branded pen.

http://ift.tt/1f9wuO6

Digital Marketing, Design and Printing

... brought on by powerful publishing software and new printing equipment. Desktop publishing was also a boom for direct mail. The relationship of direct mail and desktop publishing was a perfect match. Direct mail is a combination of words, pictures or ...

http://ift.tt/19Zl8hX

There's No Debate: Third-Party Data Make Marketing Better

Third-party data have been much maligned recently as the ugly stepchildren to their "hot" programmatic sister.

http://adage.com/article/digitalnext/debate-party-data-make-marketing/291281/

Ahead of the Bell: Analyst upgrades Sally Beauty

Sally Beauty Holdings Inc. enters 2014 with several factors poised to help turn around the cosmetic retailer's business, according to a Sterne Agee analyst who raised his rating on the shares.

http://ift.tt/1aFdXMA

Score advice: Make a big impression with small-budget ad strategy

... often run such features for free, giving you valuable exposure as an expert in your field. Finally, there's direct mail. While this option puts your ad directly in the hands of customers, it's essential to have a targeted, up-to-date mailing list. ...

http://ift.tt/MavDnA

Paul Rolly: Parody website pretends to be pro-Count My Vote

Political stratagems in recent years have been littered with attack ads and direct mailers - often from made-up political action committees with anonymous donors - that cast aspersions on a candidate or a cause without accountability.

http://ift.tt/1jAVkfg

United States Postal Service rate increase largest in 11 years

Postage rates on first-class letters and most other mail will rise Monday by 3 cents to help the financially ailing U.S. Postal Service recoup millions of dollars it lost during the economic downturn.

http://ift.tt/1f2Xznz

3 Tips for Getting Your Direct Mail Marketing Letters Read

Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing.

http://ift.tt/Mla44k

Postage Stamp Price Jumps to 49 Cents Temporarily

The price of a first-class postage stamp jumped temporarily three pennies to 49 cents Sunday, as the U.S. Postal Service struggles with a $5 billion budget shortfall last year .

http://ift.tt/1jB8lFR

News Byte: Postal Reform Act Markup Set for Wednesday

The Senate Homeland Security and Governmental Affairs committee announced it will hold a business meeting to mark up the Postal Reform Act of 2013 this Wednesday at 10 a.m. Mailers are vehemently opposed to Section 301 of the new version of the legislation being submitted by Senators Tom Carper and Tom Coburn .

http://ift.tt/1jB8lFC

Data-driven Marketing Helps Raiffeisen Bank Belgrade Drive Profits

... personalize communications to its customers, Raiffeisen Bank Belgrade has achieved a 25 percent response rate on direct mail promotions, with a 14 percent conversion rate, and reduced credit card churn by 4 percent. "We don't send the same offer to ...

http://ift.tt/1hEogzf

Data-driven Marketing Helps Raiffeisen Bank Belgrade Drive Profits

... personalize communications to its customers, Raiffeisen Bank Belgrade has achieved a 25 percent response rate on direct mail promotions, with a 14 percent conversion rate, and reduced credit card churn by 4 percent. "We would send out emails for one ...

http://ift.tt/MkDLmh

Sending mail through the USPS just got more expensive

People address letters at a US Post Office in New York City. The rate to mail a letter rose 3 cents on Monday.

http://ift.tt/1aCejnf

Price of stamp goes up by 3 cents Monday

Postage rates on first-class letters and most other mail will rise Monday by 3 cents to help the financially ailing U.S. Postal Service recoup millions of dollars it lost during the economic downturn.

http://ift.tt/1fpSMvh

DIRECTV and DISH Revolutionize Political TV Advertising Landscape...

... at the household level to a combined audience of more than 20 million households. Using the same methodology of direct mail, addressable advertising allows advertisers to reach their desired audience with accuracy and combines the emotional impact ...

http://ift.tt/1mMW3XS

Postal rates to rise Monday; court challenges ahead

Postage rates on first-class letters and most other mail will rise Monday by 3 cents to help the financially ailing U.S. Postal Service recoup millions of dollars it lost during the economic downturn.

http://ift.tt/1e1jcXm

USPS to raise postage rates Monday; legal challenges filed

Postage rates on first-class letters and most other mail will rise Monday by 3 cents to help the financially ailing U.S. Postal Service recoup millions of dollars it lost during the economic downturn.

http://ift.tt/LaXi7P

The three Rs of monthly giving: Recruitment, retention and renewal

... helpful tips: 1) The best success comes from campaign integration or a two-step approach. The most common is direct mail followed by phone or a warm lead generated by an on-line community or referral system such as Care2 or Change.org followed by ...

http://ift.tt/180f85A

Cutting the losses: Details of the Valassis sale

The answers to why Livonia-based direct-marketing and newspaper coupon giant Valassis Communications Inc. - a profitable company with $2 billion in annual revenue - chose to put itself up for sale can be found buried in a labyrinth of public disclosure documents.

http://ift.tt/1eOAHrT

Strategies to Get Your E-Mail Delivered

... font tags to increase font size. Review subject lines and content. Copywriters need to be creative and apply direct mail concepts to e-mail, but with different words. The most common problems are words and characters such as Free, Hello, Guarantee, ...

http://ift.tt/1dzzGUP

Curtis Mock Explains Why Many Fitness Marketing Strategies Don't Seem To Work

... really looked into it, we found that a dozen responses amounted to an 8% response rate - which is unheard of for direct mail. When we looked at the expected lifetime value of those four new members, we found that this method was more than pulling ...

http://ift.tt/1eNFidH

Small Cap Stocks Under Bearish Claws - Fairchild Semiconductor Intl...

OTC Stock Picks is engaged in providing the most up to date and useful information on the Best Penny Stocks that are poised to breakout.

http://ift.tt/1itwZYA

Competing appeals over upcoming postal-rate hike

Three days before the U.S. Postal Service raises the price of a first-class letter and most other mail by three cents to 49 cents, the agency and the mail industry filed competing court appeals relating to increase.

http://ift.tt/1eiUVa9

SG360o Launches Empirical Web Site

SG360o has launched its new web site that communicates the company's evolution from world-class printer to world-class multi-channel integrated marketing services provider.

http://ift.tt/1jrWiKF

Ally's Relationship Management Center Launches Preapproval Option

... to find out which customers have been preapproved by the next business day. The RMC then sends those customers direct mail campaigns on behalf of the dealer providing a firm offer of credit from Ally. The offer of credit is good for 60 days. 'The ...

http://ift.tt/1l2Bds1

Vitamin Shoppe Rating Lowered to Market Perform at William Blair

In other Vitamin Shoppe news, CEO Anthony Truesdale sold 35,000 shares of the stock on the open market in a transaction dated Friday, January 10th.

http://ift.tt/M0uq2L

StellarProspects.com's Upcoming Free Webinar Explains How to Monopolize Your Marketplace

StellarProspects.com will be presenting an educational webinar that will show business professionals and sales people how to be a dominate force in the marketplace.

http://ift.tt/KMMoEq

Book Review: 'The Risk Advantage' by Tom Panaggio

... a thirty-year entrepreneurial career." He has cofounded two direct marketing companies. In 1983 he cofounded Direct Mail Express (DME) and he is the CEO of a spinoff of company, RME that was started in 1995. The author writes that when he decided to ...

http://ift.tt/KMMonK

Ally's Relationship Management Center Launches Preapproval Option

... to find out which customers have been preapproved by the next business day. The RMC then sends those customers direct mail campaigns on behalf of the dealer providing a firm offer of credit from Ally. The offer of credit is good for 60 days. "The ...

http://ift.tt/1eVNN4S

Study: Programmatic Media Buying Being Held Back By Ad Creative

The results of an in-depth special report examining the critical need for an automated solution to the problems of scalability and lack of diversity in display ad creative chronicle the rise of programmatic, highlighting how it has enabled the media buying side of display to increase its operational efficiency and targeting accuracy.

http://ift.tt/1jEfxyp

The 5 Key Elements of a Great Direct Mail Sales Piece

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author outlines why you should write your own sales piece and how to get started.

http://ift.tt/KzxQbU

Your database: A goldmine of repeat customers

... marketing, they started out promoting the program by sending out e-mails. Rossi said they preferred e-mail over direct mail, because it's more intimate, faster and a less expensive form of communication. "We have dozens of data points embedded in ...

http://ift.tt/KKJ64r

Editorial calendar 2014 for Mobile Marketer

Also listed are Classic Guides that Mobile Marketer and Mobile Commerce Daily produce annually, as well as the sponsored webinars that Mobile Marketer will organize and host in 2014.

http://ift.tt/1g341OW

MSC Industrial Direct Director Mitchell Jacobson Unloads 1,900 Shares

MSC Industrial Direct Director Mitchell Jacobson sold 1,900 shares of MSC Industrial Direct stock on the open market in a transaction dated Friday, January 17th.

http://ift.tt/1io88Wa

Personalizing Customer Experience with Big Data

... a leader in personalizing printed communications, had created its most successful program when it highlighted in direct mail pieces that someone was a "Member since XXXX." Yes, membership had its privileges. But for American Express, this ...

http://ift.tt/1dP8p2i?

Can Ad Creative Diversity Accelerate Programmatic Media Growth?

The results of an in-depth special report examining the critical need for an automated solution to the problems of scalability and lack of diversity in display ad creative chronicle the rise of programmatic, highlighting how it has enabled the media buying side of display to increase its operational efficiency and targeting accuracy.

http://ift.tt/1imWScv

Can social media be used for mobile direct response?

... social networks when we relax, which is key to the success of advertising via direct response television (DRTV), direct mail and, in some cases, mobile display. Viewers are generally unwinding in front of their televisions when they see ads ...

http://ift.tt/1aKccYW

The 5 Key Elements of a Great Direct Mail Sales Piece

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author reveals the nine things you should be looking for when choosing a printer for your direct mail campaign.

http://ift.tt/1mEh8GY

My, How You've Grown: 20 Years of Digital Marketing

If the marketing software vendor market is 947-vendor deep , at least, what the heck was digital marketing like 20 years ago? "We are now in what I call the second 'digital decade'," said Forrester Research analyst David Cooperstein, vice president and research director.

http://ift.tt/1mCshb5?

Jos. A. Bank Clothiers Downgraded by Johnson Rice to "Equal Weight"

A number of other analysts have also recently weighed in on JOSB. Analysts at Thomson Reuters/Verus upgraded shares of Jos.

http://ift.tt/KzBJ0s

Duplo USA's DC-646 Slitter/Cutter/Creaser Now Available

January 20, 2014 - Duplo USA has released the DC-646 slitter/cutter/creaser and it is now available in the United States, Canada and Latin America.

http://ift.tt/KD1Bb4

OfficeMax Sends Flyer Addressed to 'Daughter Killed in Car Crash'

An OfficeMax stationary store in suburban Chicago, Illinois has courted controversy and raised questions of consumer privacy by sending a direct-mail flyer to the home of a man whose daughter was killed in a car accident.

http://ift.tt/1moOSVL

CLR Roasters, LLC (YGYI) Announces Two Year $2.5 Million Contract

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its wholly owned subsidiary, CLR Roasters, has signed a two year agreement with JBM Sales & Marketing , a leading ... (more)

http://ift.tt/KyaXpc

Loyalty Builders Kicks off the a oeYear of Individualized Marketinga With Strong Client Growth

Loyalty Builders , a pioneer in the fast-growing field of customer analytics, today announced that the company is entering 2014 fueled with momentum from a record year in 2013.

http://ift.tt/KyaX8D

Amplifinity Collaborates With PossibleNOW to Provide a More...

The new partnership will empower PossibleNOW to offer Amplifinity's platform as part of its technology implementation process.

http://ift.tt/1mobZQi

Project Management Coordinator

Publishers Clearing House , headquartered in Port Washington, NY, is a multi-channel direct marketer of value-based merchandise, magazines and promotional offers and a leading provider of digital "play and win" entertainment.

http://ift.tt/1eh1soy

ER Interactive Announces Launch of Proprietary Email Marketing...

... CAN-Spam Compliant. ER Interactive specializes in permission based Highly Targeted Email Marketing, as well as Direct Mail Postal Data. ER Interactive's over 200 million name database offers targeting by age, geo, gender, race, income, credit, ...

http://ift.tt/1jjZNCW

Cabela's Announces Opening Date of Augusta, Ga., Outpost Store

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing and outdoor gear, will officially open the doors to its Augusta, Ga., Cabela's Outpost store at 11 a.m. Thursday, March 20. A ribbon-cutting ceremony hosted by Cabela's executives and special guests will begin at 10:45 a.m. The 42,000-square-foot Augusta location is Cabela's ... (more)

http://ift.tt/1bJGRtg

New market study, "2014 Worldwide Direct Mail Advertising Industry -...

2014-01-17 11:58:47 - Recently published research from Barnes Reports, "2014 Worldwide Direct Mail Advertising Industry - Industry & Market Report", is now available at Fast Market Research The 2014 Worldwide Direct Mail Advertising Industry-Industry ...

http://ift.tt/1cO7F7D

Anchor Computer Announces Complimentary NCOALink Processing

... process is one of the key elements of any address hygiene solution, including other steps will ensure more direct mail reaches its intended target and the cost of sending undeliverable mail is saved. As an incentive we will provide the NCOALink ...

http://ift.tt/1kRAoSR

Duplo USA Launches the DC-646 Slitter/Cutter/CreaserFrom: Duplo USA Corp.

Duplo USA has released the DC-646 Slitter/Cutter/Creaser and it is now available in the United States, Canada and Latin America.

http://ift.tt/LJg1b9

ProfNet Experts Available on Price Transparency, Direct Marketing, More

... Simpson Owner Simpson Direct, Inc. "Google is ranked among the top ten direct marketers for 2013. Their use of direct mail shows that even large online companies have found direct mail to be extremely effective. Even those companies that promote ...

http://ift.tt/1kRbfYD

Upfront

... in digital printing technology, which provides customers with additional resources to create high-volume direct mail campaigns. CHICAGO - The waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired, paving the way ...

http://ift.tt/1mlGExM

Denny's Daily Zinger: Ted Kikoler's Cover-Up Grabber

He accomplished it using direct mail. Now he has adapted direct mail know-how into a powerful Internet pitch.

http://ift.tt/1mvzcTD

How to resist the Wasp sting

In October I asked the major networks what they were doing to protect their subscribers' pre-paid airtime and bills from being "attacked" by Wasps wireless application service providers who trade in monthly subscriptions for "content", which is mostly frivolous extras, from ringtones to adult content.

http://ift.tt/KpObzD

What's News

A second Chinese agency said it would probe U.S.-based Nu Skin, showing the difficult environment direct marketers face in China.

http://ift.tt/KnkwqI

Nu Skin Faces New Pressure in China

A second Chinese agency said it would probe critical reports by the Communist Party's main propaganda organ against Nu Skin, illustrating the difficult environment direct marketers face in China.

http://ift.tt/Km7nOL

Grieving dad shocked by 'dead daughter' letter

A FATHER has posted a series of hilarious and brutally honest post-it notes that reveal just how daunting it can be when you're the one looking after the kids at home.

http://ift.tt/KrOmKa

Nu Skin Still Under Pressure in China

A second Chinese agency said it would probe critical reports by the Communist Party's main propaganda organ against Nu Skin Enterprises Inc., illustrating the difficult environment that direct marketers face in an increasingly important market.

http://ift.tt/1dA5ZSJ

Nu Skin Still Under Pressure in China

A second Chinese agency said it would probe critical reports by the Communist Party's main propaganda organ against Nu Skin, illustrating the difficult environment direct marketers face in China.

http://ift.tt/1mce7KW

In a Revised Senate Postal Bill, Exigency Is Forever

... rate-setting guidelines would punish mailers to the point that they would have no alternative but to decrease direct mail and invest more in digital marketing. "If you're a business person, you have to have predictability of costs. If you're dealing ...

http://ift.tt/1kHBYXk

Nu Skin Remains Under Pressure in China

A second Chinese agency said it would probe critical reports by the Communist Party's main propaganda organ against Nu Skin Enterprises Inc., illustrating the difficult environment that direct marketers face in an increasingly important market.

http://ift.tt/1b4R1nW

PCM Open House! - Come meet the recruiting team on January 22, 2014

PCM, a direct marketer of technology products, services and solutions, is expanding and looking to add dynamic, professional, and goal-oriented Account Executives to our team.

http://ift.tt/1i5Zrjb

Youngevity enters apparel market with Marisa Kenson

Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced the formation of MK Collaborative, a wholly owned subsidiary of Youngevity International, Inc. This new venture uniquely positions ... (more)

http://ift.tt/1dBeIGy

Technology Leader, DME, Launches Redesigned Website

... marketing solutions. It also offers services ranging from data management, print fulfillment and warehousing to direct mail and email campaigns, digital media services and telecommunications. DME boasts variable-data printing capabilities, and ...

http://ift.tt/1cycQIH

Strategies to Get Your E-Mail Delivered

... font tags to increase font size. Review subject lines and content. Copywriters need to be creative and apply direct mail concepts to e-mail, but with different words. The most common problems are words and characters such as Free, Hello, Guarantee, ...

http://ift.tt/1dzzGUP

Direct Marketing IQ and Target Marketing Announce Fourth Annual Virtual Conference and Expo

The teams at Direct Marketing IQ and Target Marketing are proud to present the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo , happening live and online on March 13, from 10 a.m. EST - 5 p.m. EST.

http://ift.tt/1dzF63G

5 Trends in Direct Mail Fundraising for 2014

I often get asked about what's trending in direct mail these days, and so I thought I would give you some ideas of what we have been seeing during the past year.

http://ift.tt/1dUUfHM

On Being Published for Business

... Since we already had many articles written and published we created a compilation into a "how to" booklet, Direct Mail from the Practical Side. With that booklet, we stuck a pin in the map and said we're here, we're the experts and we can help. It ...

http://ift.tt/1fCTREx

MSC Industrial Direct Chairman Unloads $327,491 in Stock

MSC Industrial Direct Chairman David Sandler sold 3,727 shares of the stock in a transaction that occurred on Wednesday, January 15th.

http://ift.tt/1mcPiBj

Can Manufacturers Institute Wins Gold in Association TRENDS' 2013 All-Media Contest

... reasons for packaging professionals, brand owners, retailers and consumers to choose cans. The dimensional direct mail piece, sent to 25,000 food and beverage packaging professionals, featured a custom can illustration and summarized the key content ...

http://ift.tt/1j20kqv

MSC Industrial Direct Co. Reaches New 12-Month High at $88.17

MSC Industrial Direct 's share price reached a new 52-week high during trading hours on Wednesday, Stock Ratings News reports.

http://ift.tt/1dx7CCY

Top 50 Minnesota RV Dealership Doubles Contact Base With Ids CRM and...

... up with our contacts more consistently, I feel like we're getting an even greater response from email than direct mail and we're seeing more success because of it," added Mike. "IDS CRM and the mobile app are proving to be very effective for our ...

http://ift.tt/1eTFNSc

MSC Industrial Direct Chairman Unloads $1,727,194 in Stock

MSC Industrial Direct Chairman David Sandler sold 19,933 shares of the stock in a transaction dated Tuesday, January 14th.

http://www.americanbankingnews.com/2014/01/15/msc-industrial-direct-chairman-unloads-1727194-in-stock-msm/

PRC's Goldway Tells What Was Behind the Exigency Decision

On December 24, 2013, the Postal Regulatory Commission approved an exigent increase that shot postal rates up 6% and sent direct mail marketers and their accountants back to their strategic models and financial forecasts to remake plans for 2014.

http://ift.tt/LfyJqs

Cabelaa s Inc. Announces Earnings Date for Fourth Quarter and Full Fiscal Year 2013 Financial Results

Cabela's Incorporated announced today it is scheduled to release fourth quarter and full fiscal year 2013 financial results before the market opens on Thursday, February 13, 2014.

http://www.businesswire.com/news/topix/20140115005047/en

DirectMail.com Signs HealthMedia Concepts as Customer

... wholesalers and manufacturers. Under the terms of the agreement, DirectMail.com is providing an end-to-end direct mail solution that leverages GeoInsight, its proprietary real-time database analytics and list-building tool; DirectMail.com's recently ...

http://ift.tt/1dwpf5P

Youngevity International (YGYI) Aligns with Celebrity Fashion...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the formation of MK Collaborative, a wholly owned subsidiary of Youngevity International, Inc. This new venture uniquely ... (more)

http://ift.tt/1eJGI9G

Youngevity International (YGYI) Aligns with Celebrity Fashion...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the formation of MK Collaborative, a wholly owned subsidiary of Youngevity International, Inc. This new venture uniquely ... (more)

http://ift.tt/1d6pUF5

Youngevity International (YGYI) Aligns with Celebrity Fashion...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the formation of MK Collaborative, a wholly owned subsidiary of Youngevity International, Inc. This new venture uniquely ... (more)

http://ift.tt/1eSvTjO

DirectMail.com Signs HealthMedia Concepts

... wholesalers and manufacturers. Under the terms of the agreement, DirectMail.com is providing an end-to-end direct mail solution that leverages GeoInsighta , its proprietary real-time database analytics and list-building tool; DirectMail.com's ...

http://ift.tt/1anjlyf

Com-Pak Services Names Clif McDougall Vice President of Marketing and Business Development

... industry expertise and passion for excellence. Com-Pak Services, located in Moorestown, New Jersey, provides direct mail, print, fulfillment and postal solutions. Com-Pak is a state-of-the-art, 125,000-square-foot facility with an on-site postal ...

http://ift.tt/L7foIe

Insider Selling: Anthony N. Truesdale Unloads 35,000 Shares of Vitamin Shoppe Stock

Vitamin Shoppe CEO Anthony N. Truesdale unloaded 35,000 shares of the stock in a transaction that occurred on Friday, January 10th.

http://ift.tt/1ajZYsU

2014 Is All About the Benjamins, Forecast Shows

... a quick recap of 2013. Biegel's picks for top 2014 trends are: content marketing, postal price hikes threatening direct mail, increased programmatic display ad buying, enhanced attribution driving more "digital spend," social targeting with customer ...

http://www.targetmarketingmag.com/article/direct-marketing-2014-is-all-about-benjamins-forecast-shows/1

PCM Evp Sells $202,400 in Stock

PCM EVP Robert I. Newton sold 20,000 shares of the stock on the open market in a transaction dated Friday, January 10th.

http://ift.tt/1hlaIsX

MSC Industrial Direct CEO Erik Gershwind Sells 20,334 Shares

MSC Industrial Direct CEO Erik Gershwind sold 20,334 shares of the stock on the open market in a transaction dated Friday, January 10th.

http://ift.tt/1dreodr

Cutting the losses: Details of the Valassis sale

The answers to why Livonia-based direct-marketing and newspaper coupon giant Valassis Communications Inc. - a profitable company with $2 billion in annual revenue - chose to put itself up for sale can be found buried in a labyrinth of public disclosure documents.

http://ift.tt/1ceprjT

Technology Leader, DME, Launches Redesigned Website

... marketing solutions. It also offers services ranging from data management, print fulfillment and warehousing to direct mail and email campaigns, digital media services and telecommunications. DME boasts variable-data printing capabilities, and ...

http://ift.tt/1lVp8ms

Curry-Nation reaches out to underprivileged kids

MUMBAI: Curry-Nation founder Priti Nair has been involved with various charity organizations and NGOs for nearly two decades now; one of them being Masoom, which is run by her cousin and works for night schools for the underprivileged.

http://www.indiantelevision.com/mam/media-and-advertising/ad-agencies/curry-nation-reaches-out-to-underprivileged-kids-140113

Youngevity International (YGYI) Announces Successful Completion of...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the successful completion of its pilot study conducted at the Richardson Center for Functional Foods and Nutraceuticals at ... (more)

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20140113005205&newsLang=en&ndmConfigId=1000639&vnsId=41

Is Inbound Marketing Right for B2B?

... leads? In our experience a' nothing. And not to sound ironic, but the very techniques for example telemarketing, direct mail and direct sales that you use to convert inbound leads are the exact same ones you would use to generate leads if you had an ...

http://www.salesandmarketing.com/content/inbound-marketing-right-b2b

Americalist Changes Name to Haines Direct

Americalist, the direct mail division of parent company Haines & Company, Inc. in North Canton, OH, has officially changed its name to Haines Direct.

http://www.prweb.com/releases/2014/01/prweb11477869.htm

Atlas Outsourcing Ltd: The 11 Best Resources for Direct Marketers

READING, ENGLAND, January 13, 2014 /24-7PressRelease/ -- Atlas Outsourcing Ltd, an ambitious start-up firm in Reading, UK, have compiled a list of 11 resources which they believe are the most useful for those working in the direct marketing industry.

http://www.24-7pressrelease.com/press-release-rss/atlas-outsourcing-ltd-the-11-best-resources-for-direct-marketers-373756.php

Laboratory Digital Marketing Snapshot

About three years ago our laboratory - Thayer Dental Lab in Mechanicsburg, PA - began to notice a sharp decline in the response rate to our direct mail efforts.

http://lmtmag.com/articles/how_to_maximize_your_website_email_and_online_advertising_efforts

New book teaches entrepreneurs how to embrace risk

... The Risk Advantage , Panaggio tells the story of how he and his business partners built two thriving companies: Direct Mail Express (which now employs over 400 people and is a leading direct marketing company) and Response Mail Express (which was ...

http://www.examiner.com/article/new-book-teaches-entrepreneurs-how-to-embrace-risk

Time-Life Books Gets Set for a Return

... until 1964. During its heyday, Time-Life Books sold tens of millions of copies of books marketed entirely via direct mail in series that ranged from Gunfighters of the Old West (its bestselling series, selling three million copies in the U.S. alone) ...

http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/60600-time-life-books-gets-set-for-a-return.html

Get Lucky at Skymall

GET LUCKY AT SKYMALL LIGHTNING RELEASES: Phoenix AZ - Have you ever imagined what it would be like to win a $100,000 Shopping Spree? One lucky person is going to find out how it feels to be the grand prize winner in SkyMall's premier... LIGHTNING RELEASES: Phoenix AZ - Have you ever imagined what it would be like to win a $100,000 Shopping Spree? ... (more)

http://www.wireservice.co/2014/01/get-lucky-at-skymall/

MSC Industrial Direct VP Unloads $205,989 in Stock

MSC Industrial Direct VP Christopher Davanzo sold 2,434 shares of the stock on the open market in a transaction dated Thursday, January 9th.

http://www.americanbankingnews.com/2014/01/10/msc-industrial-direct-vp-unloads-205989-in-stock-msm/

What Does 2014 Have in Store for Marketers?

... are still trying to figure out formats, ways to measure success, and how to automate delivery, he said. 2. Direct mail. Winterberry Group projects that direct mail spending will increase 1.1% in 2014, but the recent decision on exigency may ...

http://www.dmnews.com/what-does-2014-have-in-store-for-marketers/article/328948/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Outlook 2014: Marketing Spending to Rise

... and services (50.0%) spiked. Traditional direct channels also grew in 2013, albeit minimally; for example, direct mail saw a 1.2% increase. "About 20 to 23 percent of marketing spending overall is digital spend," he said. "It's still lagging, but ...

http://www.dmnews.com/outlook-2014-marketing-spending-to-rise/article/328925/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

They Got Those Post-Exigency Postal Blues

... fewer orders and less customer retention." Paul Ercolino, president of US Monitor, which tracks and measures direct mail campaigns for large mailers and fundraisers, sees this becoming an industry-wide dynamic. "You're not going to prospect as much ...

http://www.dmnews.com/they-got-those-post-exigency-postal-blues/article/328744/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Wunderman takes second in Germany, ninth worldwide: Directory Magazine

Wunderman Germany made Directory Magazine's list of top direct marketing agencies in their annual Big Won Rankings 2013 , finishing second in Germany and ninth globally.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20140109006370&newsLang=en&ndmConfigId=1000639&vnsId=41

Using Video to Compete and Win in the Niche Market Space

... then testing the resulting creative for effectiveness, just as advertisers have traditionally done for print, direct mail and other types of collateral. Fortunately, the cost barriers to video production are falling as the demand for customized ...

http://www.adotas.com/2014/01/using-video-to-compete-and-win-in-the-niche-market-space/

The three Rs of monthly giving: Recruitment, retention and renewal

... helpful tips: 1) The best success comes from campaign integration or a two-step approach. The most common is direct mail followed by phone or a warm lead generated by an on-line community or referral system such as Care2 or Change.org followed by ...

http://www.philanthropyjournal.org/resources/three-rs-monthly-giving-recruitment-retention-and-renewal

Markit Media is an Expert Service Provider for Every Door Direct Mail

Markit Media, a small business serving the greater Phoenix area, is now offering Every Door Direct Mail printing and preparation.

http://www.prweb.com/releases/2014/01/prweb11470854.htm

eTargetMedia's Automobile Email Marketing Campaigns Produce...

"Our automobile email campaigns surpass industry averages for click through rates, open rates, acquisitions and conversions," stated Harris Kreichman, Managing Partner of eTargetMedia.

http://www.prweb.com/releases/2014/01/prweb11466022.htm

PCM Evp Unloads $301,200 in Stock

PCM EVP Robert Newton unloaded 30,000 shares of the company's stock in a transaction dated Wednesday, January 8th.

http://www.americanbankingnews.com/2014/01/08/pcm-evp-unloads-301200-in-stock-pcmi/

8 New Year's Resolutions Every Ecommerce Entrepreneur Should Make

... If you take a moment to reflect, you'll end up realizing that doing so is probably no better than sending out a direct mail campaign and gauging success based on how many coupons were used or how many surveys were filled out. That's just not going ...

http://www.shopify.com/blog/11388825-8-new-years-resolutions-every-ecommerce-entrepreneur-should-make

California Appeals Court Holds Injury Required For Standing Under State Shine The Light Law

Boorstein v. CBS Interactive, Inc . , No. B247472, 2013 WL 6680796 . The SLA requires businesses that collect California residents' personal data and then share that data for marketing purposes to disclose or allow consumers to opt out of that sharing.

http://www.jdsupra.com/legalnews/california-appeals-court-holds-injury-re-82210/

Talking Innovation With the Usps Cmo

... weren't the top customers, some of maybe-I talk to a lot of digital people, a lot of e-coms that don't even use direct mail. Did you find any interest on that-in that arena? Manabe: Oh, absolutely. But of course, the first thing I think is they're ...

http://www.dmnews.com/talking-innovation-with-the-usps-cmo/article/327370/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

3 Game Changing Direct Marketing Trends for 2014

... suggests that not all marketing automation software is well-suited for traditional direct marketers who use direct mail. As customers are savvier today than ever about sales messaging, it's no longer enough to sell , based on features and benefits ...

http://www.targetmarketingmag.com/blog/3-game-changing-direct-marketing-trends-2014

The Real Reason Hillary Rented Her Email List: To Get It Back

... Federal election law prohibits campaigns and super PACs from coordinating on expenditures - television ads, direct mail, and the like. But there is nothing stopping them from sharing mailing lists or volunteer rolls, as long as they are compensated ...

http://swampland.time.com/2014/01/07/the-real-reason-hillary-rented-her-email-list-to-get-it-back/

Survey says...Newspaper given high marks

... consider the newspaper to be sometimes or always timely and informative. Those were the top two results from a direct mail survey/cover letter mailed in November to a sample of 1,000 households, randomly selected out of the total subscriber list of ...

http://www.catholicglobe.org/Joanne12.19.13.a.html

DS Management Group Celebrates A Successful 2013

Jan. 7, 2014 - DURHAM, N.C. -- DURHAM, NC -- DS Management Group, leading direct marketer for today's cosmetics, home cleaning, automotive care, gourmet food, and entertainment products, has enjoyed a highly successful year in 2013.Now, the firm is looking toward trends in the market as they move into the holiday season and look forward to an even ... (more)

http://www.prlog.org/12264558-ds-management-group-celebrates-successful-2013.html

Strategic Direct Marketer Reignites Client's Enrollment Campaign,...

SeQuel Response's creative vision helps international life insurance provider persuade its most reluctant members to take advantage of benefits.

http://www.prweb.com/releases/2014/01/prweb11465997.htm

Maintaining a Scientific Approach to Direct Marketing

As learned in any introductory college-level direct marketing course, leveraging a scientific approach to direct marketing campaigns is the "right" thing to do for direct marketers.

http://www.dmnews.com/maintaining-a-scientific-approach-to-direct-marketing/article/328279/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

MSC Industrial Direct (MSM) to Release Quarterly Earnings on Wednesday

MSC Industrial Direct is scheduled to issue its Q1 quarterly earnings data before the market opens on Wednesday, January 8th.

http://www.americanbankingnews.com/2014/01/07/msc-industrial-direct-msm-to-release-quarterly-earnings-on-wednesday/

The danger of subjective opinion

... don't have to leave it to opinion. One client, the marketing director of a software company, had a rule for the direct mail packages we produced. She said, "Always have a picture of a bearded programmer on page one of the letter." This, however, was ...

http://bly.com/blog/general/the-danger-of-subjective-opinion/

The Inspector General's Top 10 Postal Stories of 2013

... an exigency rate increase of 4.3%, but only until it recoups losses due to the Great Recession. ( "The Demise of Direct Mail? PRC Approves 4.3% Exigent Increase" )

http://www.dmnews.com/the-inspector-generals-top-10-postal-stories-of-2013/article/328102/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Innovative Marketing Agency moddern marketing Debuts

Industry Veterans David Adelman and Nader Ashway Join With Direct Marketing Leader Mark Kolier to Form New Integrated Data Driven Agency Model moddern marketing is not simply an advertising agency, but rather, an integrated marketing services company that aims to provide its clients with strategic customer-focused thinking at every level.

http://www.prweb.com/releases/Debut/12014/prweb11462249.htm

Property Academy's Peter Knight reveals 3 strategies for keeping...

... to get information. In fact, video emails have much higher open and response rates, especially as compared to direct mail pieces. To illustrate this point, The Direct Marketing Association reports that 82 percent of the direct marketing mail pieces ...

http://www.inman.com/2014/01/06/property-academys-peter-knight-reveals-3-strategies-for-keeping-past-real-estate-clients-coming-back-for-more/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reindustrynews+%28Inman+News+Industry+News%29

Does Direct Mail Have a Future?

Is direct mail a dinosaur? Direct mail marketing has been around for a long time.

http://www.targetmarketingmag.com/article/does-direct-mail-have-future/1

Market Report, "Data Group, Inc. (DGI) - Financial and Strategic SWOT Analysis Review", published

... Income Fund, engages in offering a wide variety of print and electronic products and related services, including direct mail products, traditional business forms, labels, security documents, commercial print, and facility and print management. The ...

http://reports.pr-inside.com/market-report-data-group-inc-dgi-r3892866.htm

Youngevity Creator of Tangy Tangerine Announces Launch of Imortaliuma

Jan. 5, 2014 - WESTMINSTER, Colo. -- Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and in addition a vertically-integrated producer of gourmet coffees to the commercial, retail and direct sales channels, announces the launch associated with an advanced anti-aging supplement, Imortaliuma into our ... (more)

http://www.prlog.org/12263468-youngevity-creator-of-tangy-tangerine-announces-launch-of-imortalium.html

Curtis Mock Explains a Gym Promotion Idea to Make 2014 a Banner Year for Gyms

... of his clients. "Fitness Giftcards are a powerful way to market your fitness business, without the expense of direct mail or advertising," says Mock. "It requires a little bit of legwork for distribution, but it's a much better way to target your ...

http://www.i-newswire.com/curtis-mock-explains-a-gym-promotion/256152

European Union Laws Force Marketers to Accept Greater Burden of Responsibility

Please read this if you are conducting "direct" sales and marketing in the UK or Europe! New legislation is coming into force THIS YEAR and sooner than I expected.

http://www.websitebabble.com/general-promotion-topics/32302-european-union-laws-force-marketers-accept-greater-burden-responsibility.html

Havas Worldwide Dusseldorf Gets the Nod for Berlitz Account

As agency of record, Havas Worldwide will work with Berlitz to develop the company from a language school into a modern global education enterprise.

http://www.sys-con.com/node/2913154

Mercury Media Welcomes DRTV Veteran, Ruben Hernandez, as President of Long Form DRTV

... two decades of expertise spans multiple media disciplines including television, digital, mobile, radio, print, direct mail and out-of-home. At Mercury Media, Hernandez will oversee all Long Form media, new business development, client services and ...

http://www.pr-inside.com/mercury-media-welcomes-drtv-veteran-ruben-r3882656.htm

Cabelaa s Inc. to Present at the 16th Annual ICR XChange Conference

Cabela's Incorporated announced today that management will present on Monday, January 13, 2014, at the 16th Annual ICR XChange Conference at the Grand Lakes Orlando Resort in Orlando, Florida.

http://www.businesswire.com/news/topix/20140102005885/en

Stocks Under Bearish Claws - Jos. A. Bank Clothiers Inc(NASDAQ:JOSB), ...

At winstonsmallcap.com we focus on undervalued companies trading under $5. Right now the markets are surging and we are seeing an opportunity in micro-cap companies like we have never seen before.

http://www.sbwire.com/press-releases/stocks-under-bearish-claws-jos-a-bank-clothiers-incnasdaqjosb-mack-cali-realty-corpnysecli-crocs-incnasdaqcrox-kandi-technologies-group-incnasdaqkndi-424380.htm

Strategies to Get Your E-Mail Delivered

... font tags to increase font size. Review subject lines and content. Copywriters need to be creative and apply direct mail concepts to e-mail, but with different words. The most common problems are words and characters such as Free, Hello, Guarantee, ...

http://www.redfusionmedia.com/news/strategies-to-get-your-e-mail-delivered/

Youngevity International (YGYI) Announces Launch of Imortaliuma Into Global Direct Sales Channel

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announces the launch of an advanced anti-aging supplement, Imortaliuma into our global direct sales channel.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20140102005326&newsLang=en&ndmConfigId=1000639&vnsId=41

Anderson Direct Marketing Named Top Workplace in San Diego

... strategy and development, creative, media and lists, database, data processing, e-marketing, SEO and SEM, direct mail and collateral production, digital and offset printing, lettershop, response capture and ROI analysis. ADM is ranked as one of the ...

http://www.prweb.com/releases/2014/01/prweb11455493.htm

Why The Transactional RFP Business Is Dying

" Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

http://www.adexchanger.com/data-driven-thinking/why-the-transactional-rfp-business-is-dying/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ad-exchange-news+%28AdExchanger.com%3A+Exchanging+Ideas+On+Digital+Media+Optimization%29

MSC Industrial Direct Upgraded to Neutral by Zacks

The firm currently has a $81.90 price objective on the stock. Zacks ' price target indicates a potential upside of 1.27% from the stock's previous close.

http://www.americanbankingnews.com/2014/01/01/msc-industrial-direct-upgraded-to-neutral-by-zacks-msm/

Jobs in and Around Southeast

... team. Responsibilities include creation of client and corporate print and electronic materials, including direct mail pieces, print ads, and internal print collateral. The ideal candidate will have a minimum of 1-2 years design experience and ...

http://southeast.patch.com/groups/business-news/p/jobs-in-and-around-southeast_2152bbfe

Delivered: Thanksgiving Day Sales emails

... via MLB's mobile site. Black Market 's email design is simple and elegant, consistent with its catalogs and direct mail pieces. The main image gives the reader the gist of the sale-25% off the entire purchase on Thanksgiving Day, while Black Book ...

http://www.dmnews.com/delivered-thanksgiving-day-sales-emails/article/326501/