The three Rs of monthly giving: Recruitment, retention and renewal

... helpful tips: 1) The best success comes from campaign integration or a two-step approach. The most common is direct mail followed by phone or a warm lead generated by an on-line community or referral system such as Care2 or Change.org followed by ...

http://www.philanthropyjournal.org/resources/three-rs-monthly-giving-recruitment-retention-and-renewal