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Friday, January 10, 2014

What Does 2014 Have in Store for Marketers?

... are still trying to figure out formats, ways to measure success, and how to automate delivery, he said. 2. Direct mail. Winterberry Group projects that direct mail spending will increase 1.1% in 2014, but the recent decision on exigency may ...

http://www.dmnews.com/what-does-2014-have-in-store-for-marketers/article/328948/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

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