" Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
http://www.adexchanger.com/data-driven-thinking/why-the-transactional-rfp-business-is-dying/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ad-exchange-news+%28AdExchanger.com%3A+Exchanging+Ideas+On+Digital+Media+Optimization%29
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