About three years ago our laboratory - Thayer Dental Lab in Mechanicsburg, PA - began to notice a sharp decline in the response rate to our direct mail efforts.
http://lmtmag.com/articles/how_to_maximize_your_website_email_and_online_advertising_efforts
http://lmtmag.com/articles/how_to_maximize_your_website_email_and_online_advertising_efforts
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