Maintaining a Scientific Approach to Direct Marketing

As learned in any introductory college-level direct marketing course, leveraging a scientific approach to direct marketing campaigns is the "right" thing to do for direct marketers.

http://www.dmnews.com/maintaining-a-scientific-approach-to-direct-marketing/article/328279/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29