... suggests that not all marketing automation software is well-suited for traditional direct marketers who use direct mail. As customers are savvier today than ever about sales messaging, it's no longer enough to sell , based on features and benefits ...
http://www.targetmarketingmag.com/blog/3-game-changing-direct-marketing-trends-2014
http://www.targetmarketingmag.com/blog/3-game-changing-direct-marketing-trends-2014
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