... then testing the resulting creative for effectiveness, just as advertisers have traditionally done for print, direct mail and other types of collateral. Fortunately, the cost barriers to video production are falling as the demand for customized ...
http://www.adotas.com/2014/01/using-video-to-compete-and-win-in-the-niche-market-space/
http://www.adotas.com/2014/01/using-video-to-compete-and-win-in-the-niche-market-space/
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