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Thursday, January 23, 2014

Study: Programmatic Media Buying Being Held Back By Ad Creative

The results of an in-depth special report examining the critical need for an automated solution to the problems of scalability and lack of diversity in display ad creative chronicle the rise of programmatic, highlighting how it has enabled the media buying side of display to increase its operational efficiency and targeting accuracy.

http://ift.tt/1jEfxyp

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