... until 1964. During its heyday, Time-Life Books sold tens of millions of copies of books marketed entirely via direct mail in series that ranged from Gunfighters of the Old West (its bestselling series, selling three million copies in the U.S. alone) ...
http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/60600-time-life-books-gets-set-for-a-return.html
http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/60600-time-life-books-gets-set-for-a-return.html
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