Segmenting and messaging to the specific needs of very specific customers is the cornerstone of direct marketing-and direct marketers absolutely cannot ignore social as a tool to tailor their strategies.
http://www.dmnews.com/moving-beyond-social-crm-to-crm-intelligence/article/313324/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29
http://www.dmnews.com/moving-beyond-social-crm-to-crm-intelligence/article/313324/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29
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