Direct Mail Roundup: October 2014

Friday, October 31, 2014

Leveraging Data for a More Personalized Experience

... becoming the expert, partnering selectively and selling actionable solutions, are key starting points, he said. "Direct mail is still effective, especially when combined with e-mail," he pointed out. "Online companies including Google and trunk Club ...

http://ift.tt/1tpuVUX

Thursday, October 30, 2014

Cabela's and Luke Bryan Announce New Clothing Line

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing and outdoor gear, in partnership with country music star Luke Bryan, today announced Bryan's new 32 Bridge line of clothing will be debuting exclusively at Cabela's on Saturday, Nov. 1. The exciting new 32 Bridge line will offer men's and women's apparel, including short-sleeve T-shirts, long-sleeve T-shirts and caps. Cabela's and Luke collaborated to design and create the 32 Bridge line that will appeal to country music fans and outdoor enthusiasts.

http://ift.tt/1tXg4Uv

DMALive: Getting to 360-Degree Insight

While attending DMA 2014 , Direct Marketing News Editor-in-C hief Ginger Conlon spoke with Mark Wright, president and CEO at data intelligence company Targetbase .

http://ift.tt/1whnQbg

DMALive: Social Advocacy and Attribution

During DMA 2014 , Direct Marketing News Editor-in-Chief Ginger Conlon spoke with Michael Fisher, president of Yes Lifecycle Marketing , the parent company of Yesmail. According to a recent Yesmail Interactive study that polled 500 active social media users, those polled are 23% more likely to make a purchase from an offer shared by a friend or family member than a sponsored brand post; respondents are 55% more likely to buy a recommended product than make a purchase in response to a display ad on a social media site.

http://ift.tt/1whnNw4

9 Search Marketing Secrets From the Ritz-Carlton

Digital marketing company The Search Agency announced the winners of its 2014 Stars of Search Award Monday evening at the Direct Marketing Association's DMA2014 conference in San Diego. The agency honored Louis Cohen , SVP and head of search, affiliate marketing, and lead generation for the North American division of Citibank ; Glenn Edelman, VP of e-commerce for Wine Enthusiast ; and Jeremy L. Wilbur, director of digital marketing for The Ritz-Carlton Hotel Company .

http://ift.tt/1whnKAo

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess. Excellence, direct mail, and excellence in direct mail were among the prevailing themes at the Direct Marketing Association convention yesterday: Teradata's Arthur is Marketer of the Year.

http://ift.tt/1056vpt

What Is Engagement? DMA14's VIP Roundtable

Understanding how to ignite customer engagement starts here in San Diego at DMA2014 with keynote presentations, advice from thought leaders, and insight from VIPs. "The central theme at DMA2014 is all about building and creating engagement," said DMA President .

http://ift.tt/103LivU

Traveling Vineyard Releases Second Charity Wine with Living Beyond Breast Cancer

Ipswich, MA October 30, 2014 Traveling Vineyard, a direct marketer of wines through in-home wine tasting events, released its second charity wine, the 2012 Rayado, Limari Valley Cabernet Sauvignon, Chile in partnership with Living Beyond Breast Cancer . LBBC is a non-profit that connects people with trusted breast cancer information and a community of support.

http://ift.tt/1rCcdW0

Shine at Assegai Awards

The 2014 Direct Marketing Association Assegai Awards and gala dinner will be held at the Shine Studios in Braamfontein on Thursday 6 November 2014. "As direct marketing becomes increasingly more strategic, and obtains better results for clients, we continue to experience growth.

http://ift.tt/1rCcdVS

Traveling Vineyard Releases Second Charity Wine with Living Beyond Breast Cancer

Traveling Vineyard, a direct marketer of wines through in-home wine tasting events, is pleased to announce that one dollar from the sale of every bottle of their new charity wine, the 2012 Rayado, Limari Valley Cabernet Sauvignon, Chile, will be donated to the non-profit Living Beyond Breast Cancer. Traveling Vineyard Wine Guides control their own schedules, their own income, and their own lives by coordinating relaxed but educational in home wine tastings.

http://ift.tt/1rCcdFA

Data Marketing Sales Leader Rich Barclay Joins BCC Software

BCC Software has been successfully supplying world class services and solutions to the direct marketing industry for over 25 years! I am fortunate and ecstatic to have the opportunity to join the industry leader in postal and marketing related services. Today, BCC Software, a leader in postal products and data marketing services, announced the addition of Rich Barclay as Vice President of Sales.

http://ift.tt/13i13RM

MSC Industrial Direct Co (MSM) Releases Quarterly Earnings Results

MSC Industrial Direct Co posted its quarterly earnings results on Tuesday. The company reported $1.02 earnings per share for the quarter, beating the analysts' consensus estimate of $1.01 by $0.01, American Banking & Market News reports.

http://ift.tt/1rCcdFi

Deutsche Bank Downgrades MSC Industrial Direct Co to Sell

They currently have a $73.00 price target on the stock, down from their previous price target of $92.00. Deutsche Bank's price target would indicate a potential downside of 9.03% from the company's current price.

http://ift.tt/1rUbNLO

MSC Industrial Direct Co Downgraded to "Equal Weight" at Stephens

They currently have a $87.00 target price on the stock, down from their previous target price of $105.00. Stephens' price target suggests a potential upside of 8.41% from the company's current price.

http://ift.tt/1rUbNLD

Wednesday, October 29, 2014

MSC Industrial Direct Co Earns "Equal Weight" Rating from Barclays

's stock had its "equal weight" rating reaffirmed by Barclays in a research note issued on Wednesday. They currently have a $87.00 price target on the stock, down from their previous price target of $88.00.

http://www.americanbankingnews.com/2014/10/29/msc-industrial-direct-co-earns-equal-weight-rating-from-barclays-msm/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AmericanBankingNews+%28American+Banking+News%29

Cabela's MT050 Whitetail Extreme GORE-TEX Realtree Xtra Camo Parka

Cabela's MT050 Whitetail Extreme GORE-TEX Parka provides warmth without the bulk thanks to Advanced Zone Insulation. Thinsulate Platinum Insulation is located in critical areas throughout the parka for ultimate warmth and mobility.

http://ift.tt/1rAELiE

sweetFrog Names Matt Smith Chief Marketing Officer

... Earlier roles have included marketing manager for Tuff Stuff Publications and direct marketing positions at Direct Mail Solutions and Mailing Services, Inc. "The sweetFrog brand has become synonymous with family fun and community involvement," said ...

http://www.prweb.com/releases/2014/10/prweb12286816.htm

eTargetMedia Announces 5 Email Tips that Can Help Boost Your Holiday...

For a Limited Time, eTargetMedia is offering a free consultation and 15% off holiday email list orders to customers who mention the tutorial eTargetMedia, a leading provider of Email Lists , Postal Lists, Data Append and Creative solutions, announced the 5 Email Tips that Can Help Boost Your Holiday Sales Tutorial, a presentation that helps marketers improve their holiday email list marketing campaigns and boost holiday sales. With the holidays quickly approaching, eTargetMedia felt it was the perfect time to offer clients a tutorial that includes tips on improving their email campaigns and launching new email campaigns targeting holiday offers.

http://ift.tt/1tD4nkn

MetaCommunications Announces Its New Automated Marketing Resource...

MetaCommunications will demonstrate its new Marketing Resource Management solution for Workgroups DaVinci 2015 at DMA 2014 in San Diego, California. Workgroups DaVinci now provides a solution that supercharges marketing teams ability to bring concepts and ideas to life in ways that help them win new business and outperform competitors.

http://ift.tt/100XjCa

New Company Formed to Motivate Customer Response

FORT LAUDERDALE, FL, October 29, 2014 /24-7PressRelease/ -- True Incentive and Customer Service Network Group, formed at the beginning of October by long-time incentive marketing experts Gary Baron and Taylor Billington to fill what they call a "vacuum in the industry." The seasoned leadership of True Incentive and Customer Service Network Group led the founders to embark on the creation of two companies instead of one.

http://ift.tt/100XjC1

Tuesday, October 28, 2014

Guns, guns, guns: Dems' ad, mail knocks Astorino on firearms

Guns, guns, guns: Dems' ad, mail knocks Astorino on firearms Check out this story on DemocratandChronicle.com: http://on.rocne.ws/1u3DKqI The state Democratic Committee is out with a new ad and a series of mailers attacking Republican gubernatorial candidate Rob Astorino's position on firearms, including his push to repeal the SAFE Act. While Astorino does support repealing the SAFE Act, it wouldn't completely eliminate background checks and an assault-weapon ban.

http://ift.tt/1wJ8kGu

Putting the a Magica in Marketing at DMA2014

Earvin "Magic" Johnson 's magnetic personality is something he begins cultivating when he wakes up at 4 a.m. each day. Speaking to direct marketers Monday at DMA2014 in San Diego , Johnson says he studies before every meeting in order to understand his audience and he's always "on time."

http://ift.tt/1u3p1vV

The Assegai Awards rewarding excellence

The DMASA Assegai Integrated Marketing Awards night celebrates the best direct marketing campaigns in the industry. This year the awards gala dinner promises to be a truly spectacular night hosted at The Museum of African Design, Maboneng Precinct in Johannesburg.

http://www.bizcommunity.com/Article/196/14/120669.html

Monday, October 27, 2014

Newest Monthly Database Update Cleans Exact Data's Subscriber Mailing Lists

... for each mailing list. Exact Data recognizes optimization via deliverability is a key measurement for direct mail campaigns. To learn more about the company, call (877) 440-3282 or email Exact Data at info(at)exactdata(dot)com. About Exact Data ...

http://ift.tt/12WlT9i

Suncraft Technologies Unveils New Variable Data Capabilities, Including Inkjet Imaging Technology

October 27, 2014 - Suncraft Technologies, a premier in-line direct mail provider for leading retailers and direct marketers, today announced the installation of a new mini-web in-line to its six-color Heidelberg Printstream 100 press, along with the introduction of a 600 dpi inkjet technology. The new equipment gives clients greater flexibility and personalization options with variable data printing for short-run and high volume direct mail applications.

http://ift.tt/1u0dUEa

MetaCommunications Announces its New Automated Marketing Resource...

Attendees of DMA 2014 will see how Workgroups DaVinci 2015 automates the management of campaigns, resources and marketing operations, allowing marketers to deliver exceptional results that are on budget and on time. MetaCommunications will demonstrate its new Marketing Resource Management solution for Workgroups DaVinci 2015 at DMA 2014 in San Diego, California.

http://ift.tt/1xwoxvo

Thanks for My Mail, USPS. May I Have Milk and Eggs With That?

... Insight economic model on the impact of direct marketing across all industries and sectors (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

http://ift.tt/1xwcI8v

Suncraft Technologies Unveils New Variable Data Printing Capabilities

Suncraft Technologies , a premier inline direct mail provider for leading retailers and direct marketers, today announced the installation of a new mini-web inline to its six-color Heidelberg Printstream 100 press, along with the introduction of a 600 dpi inkjet technology. The new equipment gives clients greater flexibility and personalization options with variable data printing for short-run and high volume direct mail applications.

http://ift.tt/1xvBci4

Montrose Travel Wins Three Magellan Awards

Travel Weekly has announced the winners of their annual Magellan Awards and Montrose Travel was bestowed the honor of not only one, but three awards in 2014. For the third year in a row, the Top 50 Travel Management Company received the Gold Award for Best Marketing Campaign, as well as a first-time Gold Award for Web Marketing and Silver Award for Best Promotional Video.

http://ift.tt/1rKYRrp

True Incentive and Customer Service Network Group Build on 25 Years of Success

FORT LAUDERDALE, FL, October 27, 2014 /24-7PressRelease/ -- True Incentive and Customer Service Network Group, two distinct entities have evolved from Spirit Incentives, a long time provider of results-focused incentives and benefits solutions. True Incentive, focusing on business-to-business interactions will continue to deliver incentives that drive prospects and existing customers to action.

http://ift.tt/1wAqcDt

Sunday, October 26, 2014

GbBIS Introduces Target Door Direct Mail (TDDM) at DMA 2014

GbBIS , an industry leader in business information solutions, today introduces Target Door Direct Mail at the Direct Marketing Association Annual Conference 2014. TDDM is the latest web application from GbBIS' selection of Direct Marketing and Mail Management Tools.

http://ift.tt/1zx0q5f

Friday, October 24, 2014

Exact Data Updates Its B2B Database, Adds Records to SIC Code Lookup...

... lists for all records categorized by SIC Code. Campaigns can be launched via email marketing, telemarketing or direct mail. To learn more about the company, call (877) 440-3282 or email Exact Data at info(at)exactdata(dot)com. About Exact Data Exact ...

http://ift.tt/1tkVmgO

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments. The Direct Marketing Association's Annual Conference that kicks off in San Diego this Sunday will be under the auspices of new leadership.

http://ift.tt/1xl5kwG

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company. When Todd Cullen left Acxiom as VP of Global Data Products a year ago to become the first chief digital officer of Ogilvy & Mather , he told Direct Marketing News that his chief mission was to help marketers find the right needles in the Big Data haystack.

http://ift.tt/1sYicZ9

Quad to Spotlight Proven Marketing Strategies at 2014 Direct Marketing Association Annual Conference

Quad/Graphics , a leading direct marketing provider with expertise in the retail, healthcare, financial, and insurance verticals, announced today it will offer unique expert insights on direct mail and digital integration during its "Take Ten" Speaker Series at the Direct Marketing Association's DMA2014 Conference & Exhibition . DMA2014, a worldwide event that assembles marketers to discuss solutions and best practices to achieve optimal channel mix and real-time customer engagement, will take place Oct. 25-30, 2014, at the San Diego Convention Center in San Diego, Calif.

http://ift.tt/1tshwg7

Quad/Graphics to Spotlight Proven Marketing Strategies at 2014 Direct ...

Cabelas (CAB) Stock Downgraded at DA Davison

The firm said it lowered its rating on the specialty retailer and direct marketer of hunting, fishing, camping, and other outdoor merchandise, following the company's "disappointing" 2014 third quarter earnings results . DA Davidson cut its full year 2014 earnings per share estimate on Cabelas to $3.15 per share, from $3.63 per share, and reduced its full year 2015 EPS forecast to $3.52 per share, from $4.21 per share.

http://ift.tt/ZLHZcd

RR Donnelley to Showcase Innovative Solutions for Direct Marketing...

... must work together. Does the inbox connect with the mailbox? Does the brochure advance the brand? Does the direct mail piece match the mobile message? At RR Donnelley, we know that the opportunity to create a powerful connected experience with your ...

http://ift.tt/1rrZxlv

GbBIS Showcases its Direct Mail Management Tools at DMA 2014

GbBIS an industry leader in business information solutions for 28 years, announced today that the company will showcase its extensive collection of Direct Marketing and Mail Management tools at the Direct Marketing Association Annual Conference 2014.These marketing tools include Web Applications and GbBIS's latest innovation: Target Door Direct Mail , an enhanced EDDM. TDDM offers a comprehensive service for targeted direct mail using the most accurate carrier routes.

http://ift.tt/1wtdFy4

Thursday, October 23, 2014

Hard Work: From Kentucky Tomatoes to Conservative Politics

... law school at the end of one summer. They asked me to take his job." "We started to become aware that targeted direct mail letters could be used to find new supporters," said Rob. "We started experimenting, as I had no formal training." Rob's ...

http://www.leadershipinstitute.org/news/?NR=10869

Viguerie's New Video Focuses on Women Voters and National Security

... of the conservative movement," transformed American politics in the 1960s and '70s by pioneering the use of direct mail as a means for conservatives to bypass the mainstream media. He serves as the chairman of http://ift.tt/1v8MfPg. The author of a ...

http://ift.tt/1ozbwC4

Exact Data Practices Routine Data Hygiene, Cleans Community Organization Mailing Lists

... may no longer be active. In doing so, deliverability increases for all mailing lists including email, phone, and direct mail. Community Organization Mailing Lists consist of various types of groups that can be segmented based on location, age, ...

http://ift.tt/1oyFF4H

Hearst Magazines Deepens Relationship With Acxiom And Moves To Cloud

... current system. "If a customer engages with us in one channel, we can bring that into another channel. We can do direct mail with email follow-up, or take the fact that you're a digital subscriber and bring that in," explained Charlie Swift, VP of ...

http://ift.tt/1vSuWCL

Persado Receives Prestigious Industry Awards, Selected as a Company...

Persado, the global leader in Marketing Language Engineering, was recently selected as the winner of DMA's 2014 Innovation Awards for digital technology and was also included in The 2014 OnMedia 50 Companies to Watch by AlwaysOn. Both awards recognize companies that industry experts believe are significantly disrupting markets and challenging existing players.

http://www.businesswire.com/news/topix/20141023005767/en

Sensitive Health Information: Protected and Not For Sale

... and choices. In fact, the DMA has developed DMAChoice.org , which allows customers to opt-out of future direct mail offers specifically, to give consumers more options. Protecting health information by organizations and their third parties is a ...

http://ift.tt/1wf2psz

CLR Roasters, LLC (YGYI) Inks New Contract for its Green Coffee Distribution Business

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and vertically integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that the Green Coffee Sales Division of its wholly owned subsidiary, CLR Roasters, has procured a new contract for its strictly shade grown, high grown, certified organic, Arabica Green Coffee, which is expected to generate $800 thousand dollars in gross revenue for the company's recently launched, Green Coffee distribution business.

http://ift.tt/12ifGEb

CLR Roasters, LLC (YGYI) Inks New Contract for its Green Coffee Distribution Business

CLR Roasters recently acquired its own plantation in Nicaragua, gaining access to 900-acres of a prime coffee growing region of Central America that is Rainforest Alliance Certifieda and Fair Trade Certifieda . Additionally, it acquired an 18-acre green coffee processing plant in Matagalpa, Nicaragua.

http://ift.tt/1teVH4F

Direct Mail Advertising Services Procurement Category Market Research ...

Direct mail advertising services have a buyer power score of 4.3 out of 5, reflecting strong negotiating power for buyers in part because prices for direct mail advertising services have declined over the past three years as companies struggled to recover from the recessionary fallout and digital advertising solutions grew in popularity. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Direct Mail Advertising Services in its growing collection of procurement category market research reports.

http://ift.tt/1uIUNsJ

Wednesday, October 22, 2014

Millenial Horror Story: Snapchat Introduces "Non-Creepy" Ads

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

http://ift.tt/1vPOIyQ

Exact Data Appends its Veterans Mailing Lists in Latest Data Update

... says CEO Larry Organ. The company offers mailing lists that can be used for email marketing, telemarketing and direct mail marketing. Each update adds records to all three forms of mailing lists. To learn more about the company's veterans mailing ...

http://www.prweb.com/releases/exact-data/veterans-mailing-lists/prweb12270496.htm

Continuity Programs Adds Online Surveys for Real Estate Industry

... contractors and banks as well. . It provides a variety of customizable turn-key systems, including personalized direct mail and e-mail campaigns, customer satisfaction surveys and intelligent database marketing. Continuity Programs works with ...

http://ift.tt/1DBpzdI

This Week's Top Ten: Influencing Donorsa Gut Reactions to Solicitations

... 7. Direct Mail: 5 Copy Approaches to Influence Gut Reaction (Target Marketing) : We all know that people often make decisions based on their gut reactions, and studies suggest that gut reactions often are wrong. How can you get prospective donors to ...

http://ift.tt/1yklZS5

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers...

Macromark Inc., a progressive direct mail company specializing in acquisition, retention and monetization, is announcing its Age-Astonish Beauty buyers list, a recent addition to its catalogue and a great business opportunity for marketing. Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U.S., Announces Age-Astonish Beauty Buyers List We implemented this Age-Astonish Beauty buyers list at the start of this year and are excited by the early response.

http://ift.tt/10mN7VE

Emotional Fulfillment, Not Technology, Will Be the Stand-Out Offering of a Winning Brand

The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price smart and conscious of the impact of having a good reputation. Technology has reset the value equation across the spectrum of audience engagement.

http://ift.tt/1s7ghgS

Firstlogic Solutions Exhibits at 2014 Direct Marketing Association...

DMA Attendees and Exhibitors explore the SAP Data Services and Firstlogic Data Quality solutions uniquely focused on direct marketers. Firstlogic Solutions will be exhibiting at the upcoming 2014 Direct Marketing Association Conference from October 25-30, 2014 in San Diego, CA.

http://ift.tt/1FAT0hZ

New Company Formed to Motivate Customer Response

"Our incentives are designed for all stages of the customer cycle from lead generation to acquisition to gift with purchase. Our commitment is to help our clients in the process so that they achieve the desired results."

http://ift.tt/1FAiOuB

Tuesday, October 21, 2014

Stamps.com Acquires E-commerce Software Company

National University Marketing Professor Receives National Award

Michael Becker, a Professor of Mobile Marketing at National University , has been named the 2014 recipient of the Marketing Edge Edward N. Mayer Jr. Education Leadership Award. Becker was recognized for his instrumental role in the growth of the mobile marketing field and for his tireless efforts educating students, professionals and consumers on marketing best practices.

http://ift.tt/1wn1jaK?

RedPoint Global Takes the Stage to Launch Modern Marketing Architecture at DMA 2014

They came to maturity when direct mail was the mainstay and both email and websites were siloed marketing components. That's why at DMA 2014 in San Diego, RedPoint Global is announcing the Modern Marketing Architecture, an architecture designed with current and future omnichannel challenges at its heart.

http://ift.tt/1rb90xo

National University Marketing Professor Michael Becker Receives...

Mr. Becker, Co-Founder and Managing Partner for Global Mobile Strategy and Education Marketing Company, mCordis, and Professor of Mobile Marketing at National University, Is Being Recognized for Leadership as Entrepreneur, Evangelist and Educator Michael Becker, a Professor of Mobile Marketing at National University , has been named the 2014 recipient of the Marketing Edge Edward N. Mayer Jr. Education Leadership Award. Mr. Becker was recognized for his instrumental role in the growth of the mobile marketing field and for his tireless efforts educating students, professionals and consumers on marketing best practices.

http://ift.tt/1rb90gL

For Rent Media Solutionsa Sponsors Multifamilypro's Brainstorming Sessions in Puerto Rico

The Brainstorming event is an opportunity for us to sit alongside customers and create solutions to overcome their everyday challenges. For Rent Media Solutionsa , leading multifamily marketing resource providing solutions for customers nationwide, will sponsor the Multifamilypro's 2014 Brainstorming Sessions .

http://ift.tt/1s3TToy

Advice for Future Marketers From the 2014 Direct Marketer of the Year

"I've spent a lot of time telling young adults that I mentor not to worry if they don't know what they want to be," says , CEO of Nutrisystem and Target Marketing's 2014 Direct Marketer of the Year. "It will all fall into place.

http://ift.tt/1yfGsYd

House race turns nasty in final weeks of campaign

... employee of the Legislative Research Commission in Frankfort. Residents in the 6th District have also received direct mail materials from the Republican State Leadership Committee, a Washington, D.C.-based group focused on electing Republican state ...

http://ift.tt/1sKJWAl

GreatNuts.com Releases Statement on Best Practice for Gourmet Gift...

With the holiday gift giving season quickly approaching, the company released a set of guidelines to use when gifting gourmet gift sets. GreatNuts.com , the retail division of GNS Foods, Inc., issued a statement today advising consumers about gourmet gift giving during this holiday season.

http://ift.tt/10gTObQ

Why Content Marketers Need Intelligent Content

One of the challenges inherent in presenting large quantities of content is the great disparity in how users like to consume it-not to the mention the expanding list of content types. While you may not be able to please all of your users all of the time, there are some rules and trends that can help you create navigable, engaging, and beautiful apps that help spread your content to the mobile masses.

http://ift.tt/121Au2I

Monday, October 20, 2014

Exact Data Restores Renewable Energy Mailing Lists, Adds Lengthy List of Records

The data firm performs its regularly scheduled data updates and adds hundreds of records to its renewable energy mailing lists. Exact Data has completed it routine data updates in a monthly data hygiene practice.

http://ift.tt/1uwpLEc

#PumpkinSpiceMarketing: Holiday Trends

... becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true.... (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

http://ift.tt/1rnfZlO

Sunday, October 19, 2014

True Incentive and Customer Service Network Group Build on 25 Years of Success

PRLog - Oct. 19, 2014 - FORT LAUDERDALE, Fla. -- True Incentive and Customer Service Network Group, two distinct entities have evolved from Spirit Incentives, a long time provider of results-focused incentives and benefits solutions.

http://ift.tt/1yPKsSo

Saturday, October 18, 2014

Vitamin Shoppe Lifted to "Buy" at TheStreet

A number of other firms have also recently commented on VSI. Analysts at Zacks upgraded shares of Vitamin Shoppe from an "underperform" rating to a "neutral" rating in a research note on Tuesday, October 7th.

http://ift.tt/1vrZiMn

Announcing a New Real Estate Software for Those That Need to Find Cash...

Cameron Dunlap has released his latest real estate software, Cash Buyer Data Feed. Real estate investors can find cash buyers now using this software, quickly and easily.

http://ift.tt/Zz02Cu

Friday, October 17, 2014

Local St. Louis Family Assumes Ownership of Valpak Territory

... and we're confident that they will successfully serve the community for years to come.' A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 ...

http://ift.tt/11Gn0ZX

Local St. Louis Family Assumes Ownership of Valpak Territory

... and we're confident that they will successfully serve the community for years to come." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 ...

http://ift.tt/1Cx3v1t

Exact Data Refines its Software Developers Mailing Lists in Newest Data Hygiene Sweep

The direct marketing firm performs its latest round of database cleanses, targeting mailing lists of software developers and adding hundreds of records. Monthly updates give us the chance to increase our number of records and offer clients a bigger selection of potential clients to choose from.

http://ift.tt/1qInkgr

Thursday, October 16, 2014

TLA Video Ready for Season with Migration to Ability OMS

... movie websites in the United States. TLA Entertainment Group operates two of the largest and most successful direct mail DVD catalogs in the United States. About Ability Commerce Ability Commerce is the leading provider of direct commerce software, ...

http://ift.tt/1rBBSxK

Subscription scam hits Chronicle, other newspapersvisit|article-5826897|river-40364-1col-hp-3|1

The Chronicle is warning subscribers about fake notices asking them to pay inflated renewal fees, a scam that has targeted newspapers across the country. Some of the mailings are from "Associated Publishers Network" and offer a year's subscription to the "San Francisco Chronical" for $799.95, much higher than the usual rate.

http://ift.tt/1F4SQPE

"What's the Deal With Advertising?"a "Jerry Seinfeld Receives Honorary Clio Award

Editor's Notes : Acting on Innovation

Every month or so, we meet here in the pages of this magazine and talk about all the great things direct marketers can do with today's marketing technology. There's a lot of innovation going on.

http://www.targetmarketingmag.com/article/marketing-innovation-making-good-ideas-happen/1

Exact Data Builds Automotive Mailing Lists, Increases Number of Records

By adding more records for our clients to choose from we are increasing the efficiency of campaigns. The more prospective clients in a highly targeted segment, the better the results.

http://ift.tt/1rzQeyK

What Top Marketers Read to Get Inspired

... six tips [for] how people are influenced. You can use ita in marketing to write better landing page copy, better direct mail copy, [or] better email copy-just to understand what turns people on. For the basics, Al Ries' [and Laura Ries'] The 22 ...

http://ift.tt/1ryQhe3

Wednesday, October 15, 2014

Leader in Direct Mail Fuels the Coupon Craze in Glenview

According to an Epsilon Research Preference Study , direct mail remains the No. 1 choice by consumers for receipt of information.

http://ift.tt/1obzmnm?

GMC Launches Inspire Messenger, a Cloud-Based Service for Highly Personalized E-mails and SMS Texts

October 15, 2014 - GMC Software Technology has launched Inspire Messenger. Part of the GMC Inspire platform, Inspire Messenger is GMC's latest cloud service that lets print service providers and service bureaus create fully automated, one to one personalized e-mails and SMS texts directly.

http://ift.tt/1pcJBTi

N Brown cuts direct mail spending by 24%

B2B e-commerce is larger than retail e-commerce in transaction volume. Read key data on industry sales, trends in marketing and web content, technology investment, and more.

http://ift.tt/1wImFzl

The impact of the Internet on print [TradeArabia]

... digital channels. Yet print can add huge value to multichannel campaigns. The average response rate for standard direct mail is reported at 3.4 per cent, compared with 0.12 per cent for email. So direct mail that drives consumers to a digital ...

http://ift.tt/1sQiOCm

Attitude Adjustment: Using Behavioral Data to Boost Direct Mail Response

Since the dawn of direct marketing, companies have tried to determine what will entice prospects to buy. While demographic and financial data have been a trusted resource, behavioral data is taking direct mail to new heights.

http://ift.tt/1sLGKXA

What Color Is Your Brand?

While it's nice to think that we base our purchasing decisions on intellectual reason, research, practicality, and responsibility, this simply is not so. The more that scientists study the human brain, behavior, and purchasing processes, the more consumers have to accept reality: Most of what we think and do is driven by our unconscious minds' reaction to stimuli around us.

http://ift.tt/1wFK8kz

McClatchy Announces Debt Tender Offer at Par for 2022 Notes

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the (Fort Worth) Star-Telegram, The Sacramento Bee, The Kansas City Star, the Miami ...

http://ift.tt/1rtPLxO

Tuesday, October 14, 2014

Brentwood Associates Partners with Multi-Channel Specialty Retailer Z ...

... in areas such as: specialty retail; branded consumer products; consumer services; direct marketing, including direct mail and e-commerce; education; health and wellness; and restaurants. Since 1984, Brentwood's dedicated private equity team has ...

http://ift.tt/1tsjpLx

GMC Launches Entry Level Highly Personalized Email and SMS Solution: Inspire Messenger

October 14, 2014 - www.gmc.net : GMC Software Technology , the award-winning leader in Customer Communications Management and output management, launches Inspire Messenger. Part of the GMC Inspire platform, Inspire Mssenger is GMC's latest cloud service that lets print service providers and service bureaus create fully automated, one to one personalized emails and SMS texts directly.

http://ift.tt/1rsTFHg

C3: Seth Godin on appealing to the weirdos

... they had a massive audience they didn't need to buy air-time to capture their attention on or stamps to deliver direct mail to. And that's how spam, display ads, pop-up ads, black hat SEO and all the other things you hate about the internet sprang ...

http://ift.tt/1u0yCh7?

Brentwood Associates Partners with Multi-Channel Specialty Retailer Z ...

Bill McCammon, former Alameda County fire chief, one-time political contender, dies

Bill McCammon, a former chief of Alameda County Fire Department and a one-time contender for the state Assembly, died Monday, according to the department. He was 61. McCammon led the Alameda County Fire Department for 13 years, where he implemented water rescue, a paramedic program and a hazardous materials response team to provide mutual aid to surrounding agencies.

http://ift.tt/1wxJXrJ

Monday, October 13, 2014

Exact Data Adds Records to Entertainment Mailing Lists in Recent Data Update

The data broker grows its entertainment mailing lists in most recent routine data update. The compilation of updated mailing lists now contains over 1 million records.

http://ift.tt/1qX7Fcz

Marketing Copywriter

... and skills as part of a collaborative team. Projects include product sell sheets, catalog copy, brochures, direct mail, email, newsletters, discussion guides, digital and print ads, promotions, web copy, event/tradeshow materials, social media ...

http://ift.tt/1qkQlib

Opposites Attract Positives in Direct Mail

... without gimmicks or gifts. In other words, the opposite of what other non-profits are relying on in their direct mail to build membership and acquire donors. This isn't all that new - Oxfam America has had an appeal in the mail for over 10 years, ...

http://ift.tt/1qjY2oK

Saturday, October 11, 2014

True Incentive and Customer Service Network Group Build on 25 Years of Succes

Fort Lauderdale, FL, October 11, 2014 -- -- True Incentive and Customer Service Network Group, two distinct entities have evolved from Spirit Incentives, a long time provider of results-focused incentives and benefits solutions. True Incentive, focusing on business-to-business interactions will continue to deliver incentives that drive prospects and existing customers to action.

http://ift.tt/1yYk5uz

Friday, October 10, 2014

Los Angeles - Entry Level Sales and Marketing

... job involves one on one sales interaction with customers. Pay based upon performance. (NO telemarketing - NO direct mail) Candidates with the following experiences are encouraged to apply: entry level sales rep, entry level sales and marketing, team ...

http://ift.tt/1qAFOi5?

Leader in Direct Mail Celebrates 35th Anniversary

Founded in 1979, the company has expanded to a nationwide network of nearly 200 franchise owners who work with small businesses every day. For 35 years, Money Mailer's Red, White, and Blue envelope has been a proven Direct Mail method for local businesses to gain customers, and a reliable source of local savings for consumers.

http://ift.tt/1oYSC22

Exact Data Performs Comprehensive Data Hygiene Procedure, Updates Insurance Agents Lists

... that are inactive. The measures are taken to ensure deliverability across the board whether it be through email, direct mail, or telemarketing. The multi-channel marketing company possesses over one million records for insurance agent email ...

http://ift.tt/1qAnTIh

When Direct Mail Meets Mobile

October 10, 2014 - In the "Mail Meets Mobile: Combining Physical and Digital to Deliver Better Results for Your Customers" Webinar, recently presented by Printing Impressions and In-plant Graphics and sponsored by Pitney Bowes, Barb Pellow, group director at InfoTrends; and Victoria Stephen, director of mailing service for the U.S. Postal Service , discussed how mobile technology can be blended with print to deliver more effective direct marketing campaigns. The panelists discussed how firms are using QR codes, NFC , Intelligent Mail barcodes , and Augmented Reality , and how they are leveraging USPS price incentives to reduce the overall costs of mailing printed direct mail pieces that incorporate interactive technologies.

http://ift.tt/1smErtN

Delphax Technologies Sells First elan 500 to CompuMail Inc.

October 10, 2014 - Delphax Technologies, a global provider of high-speed digital printing equipment, has launched its new elan digital color print system with the inaugural sale of an elan 500 to one of the nation's premier direct mail companies, CompuMail Inc. Powered by Memjet, the elan 500, which combines major advances in inkjet and paper-handling technologies, is a robust production class sheet-fed system offering full color and 1600 dpi print quality at speeds of up to 500 impressions per minute. The sale follows a beta test by CompuMail that included production of more than 15 million letter-sized images, 24-hour client turnaround and two to three shifts per day during peak production.

http://ift.tt/1vXoVV2

80 USPS Mail Processing Centers to Close, But Path Ahead Unclear

Thursday, October 9, 2014

Why Realtors should think like hackers

... Take marketing, for example. Make a list of all of your marketing channels from Internet advertising to direct mail. Then note the performance associated with each channel - what's the response rate on those direct mails or the conversion rate on ...

http://ift.tt/1pXeHhH

McClatchy to Webcast Third Quarter 2014 Earnings Conference Call

Exact Data Enhances Propensity Mailing Lists, Adds Hundreds of New Selects

The Chicago direct-marketing firm increases its number of searchable propensity selects in recent database upgrade; brings total to over 4,000 different propensity lists. Propensity mailing lists are extremely useful for businesses targeting very particular audiences.

http://ift.tt/1sjUtor

AIM Marketing Acquisitions: Why Direct Marketing is Still Relevant in a Digital Age

... and this means they can offer a more personalized service through techniques such as face-to-face marketing and direct mail. AIM Marketing Acquisitions believes that direct marketing still stands out amongst digital competitors for these reasons: ...

http://ift.tt/1BYGlRa

Going to DMA2014? See You There

Conferences are all about sharing insight. And that's exactly what the Direct Marketing News team is planning to do at DMA2014 .

http://ift.tt/1sgzf9K

Delphax Technologies Announces First Sale Of elan(TM) 500

Delphax Technologies Inc. , a global provider of high-speed digital printing equipment, announced today that it has launched its new elan digital color print system with the inaugural sale of an elan 500 to one of the nation's premier direct mail companies, CompuMail Inc. Powered by Memjet, the elan 500 , which combines major advances in inkjet and paper-handling technologies, is a robust production class sheet-fed system offering full color and 1600 dpi print quality at speeds of up to 500 impressions per minute. The sale follows a beta test by CompuMail that included production of more than 15 million letter-sized images, 24-hour client turnaround and two to three shifts per day during peak production.

http://ift.tt/1tGv9nR

Cover Story : Direct Marketer of the Year: Dawn Zier

So far, that mentality is serving her and the company she heads well. Zier, the president and CEO of Fort Washington, Penn.-based weight loss meal plan provider Nutrisystem, is largely credited with turning the fortunes of her company around.

http://ift.tt/1rj228e

MarketLive Reveals Consumer Buying Trends for 2014 Online Shopping Season

MarketLive, the leading Total Commerce technology platform for fast-growing retailers, today released results from its annual online shopper survey for the 2014 holiday retail season. The survey data highlights key buying trends for the upcoming holiday season and provides merchants with a roadmap for engaging shoppers during the next few months.

http://ift.tt/1v6qbqi

Did 55% of Canadians Really Re-up on Marketing Emails?

Inertia rules, so there's no way most Canadian email recipients took action to continue receiving marketing emails, claims Ken Magill of The Magill Report . The email marketing thought leader was opining about survey results released on Tuesday by the Canadian Internet Registration Authority and Ipsos Reid .

http://ift.tt/1uEj1rI

Wednesday, October 8, 2014

Exact Data Improves Marketing Managers Lists in Monthly Data Hygiene...

In its most recent mailing list cleanse, the Chicago-based direct marketing firm optimizes its marketing managers mailing lists to ensure deliverability. Keeping our lists up-to-date and omitting data that negatively affects deliverability helps us ensure that the right message is getting to the right audience.

http://ift.tt/1tCVSSl

Specialty Print Communications Adds 100 Jobs and Expands with New Lettershop Facility in Niles, IL

October 8, 2014 - Specialty Print Communications , a national, single-source solution provider of direct mail, announces a significant expansion of its lettershop services here. The new facility will more than double its current size and employ 300 workers.

http://ift.tt/1vWHUgk

Does using Gmail put attorney-client privilege at risk?

Imagine that a direct marketer has offered a lawyer free services, such as photocopying, in exchange for being allowed to scan client files for research purposes. The answers to those questions are obvious, and it is nearly as clear that lawyers may be taking a risk by using Gmail and Google Apps for Business, attorney Chris Castle writes in a recent Texas Lawyer column.

http://ift.tt/1y7pNc1?

Arvato Services Develops Its Direct Marketing Offering with Xeikon

... triggers a fully automated Print On Demand production process, using our digital presses, after which our direct mail services are set in motion," explains Montigny. Last year, Arvato decided to invest in a web-fed Xeikon 8500 system with online ...

http://ift.tt/1sdvEuj

Casa Colina Centers for Rehabilitation launches Nurse Recruitment...

... their 8+ million licensed healthcare database, to engage qualified talent via live phone calls, personalized direct mail, customized voice messages, and customized emails. Traditional Healthcare staffing methods such as job boards and social media ...

http://ift.tt/1sd22gx

Macromark, One of the Top Direct Mail and Targeted List Brokers in...

Macromark , a progressive direct mail company specializing in acquisition, retention and monetization, is announcing the success of its PRO+PLUS supplements list, which has been part of its portfolio since 2010. Macromark, One of the Top Direct Mail and Targeted List Brokers in the U.S., Announces Success of PRO+PLUS Supplements List With a strong average order value of $120, this targeted direct mail list is a must-test for all herbal supplement, men's health, sports, music, cigars, and catalogue and insurance mailers.

http://ift.tt/1uAAAsB

Why Realtors should think like hackers

Insurance Affinity Direct Marketing Decline Continues in 2014 [EMBIN...

... this space but the least amount of EMV. Comparatively, the same period in 2014 showed fewer players but greater direct mail volume. aa A'Based on the cyclical nature of business, some financial affinity players have shown signs of coming back even ...

http://ift.tt/1vPsjkX

Tuesday, October 7, 2014

Exact Data Adds to Education Seekers Mailing Lists in Recent Data Update

The direct marketing firm grows its mailing list of education seekers in recent database update. The company now has over 20 million education seekers available.

http://ift.tt/1ty2GAD

True Incentive and Customer Service Network Group Launched

The migration to two entities will allow us to connect with existing and prospective clients in ways that might not be of interest or beneficial to the end users of our products. True Incentive and Customer Service Network Group , two distinct entities have evolved from Spirit Incentives, a long time provider of results-focused incentives and benefits solutions.

http://ift.tt/1y3NrX1

Insurance Affinity Direct Marketing Decline Continues in 2014

... this space but the least amount of EMV. Comparatively, the same period in 2014 showed fewer players but greater direct mail volume. "Based on the cyclical nature of business, some financial affinity players have shown signs of coming back even in ...

http://ift.tt/1rfEQYB

Insurance Affinity Direct Marketing Decline Continues in 2014

Vitamin Shoppe Upgraded by Zacks to Neutral

The firm currently has a $44.70 price target on the stock. Zacks 's price target would suggest a potential upside of 2.34% from the company's current price.

http://ift.tt/1sash6c

IWCO Direct Adds New Digital Inkjet Equipment to Meet Growing Demand...

To meet growing demand for highly personalized direct mail campaigns, IWCO Direct, a leading provider of direct marketing solutions, has expanded its industry-leading digital platform with the addition of OcA ColorStreamA 3900 digital inkjet presses at its facilities in Chanhassen, Minn. and Hamburg, Pa.

http://ift.tt/1vP2mjl

MSC Industrial Direct Co Receives Average Recommendation of "Buy" from Analysts

Shares of MSC Industrial Direct Co have received a consensus recommendation of "Buy" from the nine brokerages that are currently covering the stock, StockRatingsNetwork.com reports . Four investment analysts have rated the stock with a hold recommendation and four have issued a buy recommendation on the company.

http://www.americanbankingnews.com/2014/10/07/msc-industrial-direct-co-receives-average-recommendation-of-buy-from-analysts-nysemsm/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AmericanBankingNews+%28American+Banking+News%29

Onerous POPI requirements could affect direct marketers

The requirements of Protection of Personal Information Act are more onerous than the Consumer Protection Act , which only requires that the consumer be given an option to opt out. According to POPI, even once the consumer has 'opted-in', he/she must still be given the option to opt out at the time of each marketing communication.

http://ift.tt/1s83gtn

DirectMail.com Showcases Latest Visual Analytics and Data Solutions...

From October 26-30, 2014, experts from DirectMail.com will be participating in the DMA Annual Conference in San Diego, California. They will be joining the conversation about the challenges faced by direct and interactive marketers today and present "Marketing Solutions that Hit Home."

http://ift.tt/1s4x48Y

PacNet Services to Attend 2014 OLA Conference

PacNet Services, a Vancouver-based company that offers inbound and outbound payment processing services to companies around the globe, today announced that it will attend the Online Lenders Alliance Fall Leadership + Innovation Conference, running October 15 -17 in New Orleans. PacNet Services, a Vancouver-based company that offers inbound and outbound payment processing services to companies around the globe, today announced that it will attend the Online Lenders Alliance Fall Leadership + Innovation Conference, running October 15 -17 in New Orleans.

http://ift.tt/1s6Ab1n

LSC/LSC Digital Launches New Website

List Services Corporation announced today the launch of its newly designed website http://ift.tt/1nPsHit . The new site has extensive content for client solution driven products in Data, Media and Technology.

http://ift.tt/1s6A8CH

Monday, October 6, 2014

MSC Industrial Direct Co Rating Reiterated by Barclays

's stock had its "equal weight" rating reiterated by research analysts at Barclays in a report released on Monday. They currently have a $88.00 target price on the stock, down from their previous target price of $89.00.

http://ift.tt/1uSRuEc

Valpak Print and Digital Expands in Connecticut

... are thrilled with the expansion of their territory and anticipate continued success in A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 ...

http://ift.tt/1uSha3S

Direct Response Marketing Expert, Andrew Cass Suggests a Trio of Communication Tools

PRLog - Oct. 6, 2014 - MIAMI -- Andrew Cass, Co-founder and President of RemarkaMobile, says businesses need to emphasize SMS Text Marketing communications but not to the exclusion of direct mail and email campaigns. Miami, FL, October 6, 2014: Co-founder and President of RemarkaMobile, Andrew Cass, nationally recognized expert on Direct Response Marketing, has posted a new blog on the RemarkaMobile website entitled, Think of Your Communications Program As a Three-way Conversation.

http://ift.tt/1s4IHNq

Welcomemat Services Adds Offering to Build Loyalty Among Service...

By helping local businesses turn new movers into long-term customers, Welcomemat Services has reshaped the customer-loyalty industry. Now Welcomemat Services is expanding its offering by introducing the Welcomemat Home Collection program.

http://ift.tt/1uRKDee

Valpak Print and Digital Expands in Connecticut

... territory and anticipate continued success in Hartford and the Connecticut Shoreline.' A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 ...

http://ift.tt/1s3Fizo

How the Postal Service put your change-of-address information at risk

With breaches of personal data being a top concern for federal agencies, the U.S. Postal Service faces a huge security risk of its own: It has jeopardized 13 million addresses of customers who are forwarding mail to their new homes. That's the alarming conclusion of an audit by the Postal Service inspector general's office, which found that hundreds of companies with access to change-of-address records have little oversight by postal officials and porous security controls.

http://ift.tt/1vGEBds

Sunday, October 5, 2014

'I'm Mad as Hell...': My Top Email Marketing Pet Peeves

So, email marketers, I'm begging you to fix your email-marketing programs. Get your act together so I can enjoy my morning coffee without spitting it out in disgust.

http://ift.tt/1rMNJO7

One of the largest attractions in Nebraska: Cabela's in Sidney

Travel with Bennett-Watt and learn about the city of Sidney, Nebraska, in which Cabela's outdoor gear retail store became the hub of the community and its main source of employment. It's hard to believe that one of the largest attractions in Nebraska is a retail store located out in the middle of nowhere.

http://ift.tt/1pEhH2u

Obamacare Enrollment: Too Complicated for Its Own Good?

Ready or not, annual enrollment in the Affordable Care Act, which most consumers know best as Obamacare, is set to kick off in just a few weeks. Last year, Obamacare's enrollment shocked both skeptics and optimists by vastly underperforming because of IT-architecture issues during the first two months, then roaring back in a big way in March as procrastinators piled onto the marketplace exchanges.

http://ift.tt/1vE24fa

Friday, October 3, 2014

Tyra Banks Invents More Words

Tyra Banks , fearless writer and originator of the smize, is enriching the dictionary once more. With the launch of her eponymous cosmetics line , which includes lipstick, mascara, eye shadow, and blush, she's debuting fancy new Tyra words such as: An individual " who will be rackin' up them bank signs.

http://ift.tt/1rGFlB0

Do or Die: 3 Ways Marketers Can Tell the C-suite Theya re Worth It

The One Mistake That's Killing Your Business

... you money and not earn you sales, and worse, may make you look bad to potential customers. When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter. The most effective direct mail ...

http://ift.tt/1rStiQd

Thursday, October 2, 2014

Exact Data Cleans Income-based Mailing Lists in Routine Data Hygiene Practice

Income and Net Worth-filtered mailing lists are currently in high demand. The direct marketing firm exercises data hygiene to improve its lists and heighten deliverability.

http://ift.tt/ZxWhhH

Marketing Manager

BASIC FUNCTION Manages direct marketing activities for the Brookings Institution Press and distributed presses, including: 1) conceiving ,producing, and writing copy for catalogs, flyers, brochures, and other promotional materials; 2) implementing course adoption promotions; and 3) acquiring and managing mailing lists. Coordinates advertising and co-op marketing initiatives.

http://ift.tt/1ugYWYh

LIDMA Presents Genworth With Inaugural Pacesetter Award

Genworth was the first recipient of the award which recognizes carrier and direct marketer innovation and leadership in adoption of key aspects of the LIDMA eProcess. "We at LIDMA wanted to applaud the efforts of the carriers and direct marketers in our space that have taken the lead to implement our process improvement initiatives.

http://ift.tt/1mVvVA7

Congress's Research Arm Cites Retiree Fund as USPS's Undoing

Only 5% went to the arts. Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

http://ift.tt/1rIb9UN

Public Opposition Forces High Electricity Prices in Hawaii

In 1993 the Puna Geothermal Venture power plant opened in the state of Hawaii and established the state as a leader in geothermal technology as an early adopter. The plant is designed to take advantage of the incredible heat generated by the largest volcano on earth, Mauna Loa.

http://ift.tt/ZvwUNo

Viguerie: Priebus Speech a Victory for Conservatives

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

... make an argument to consider themselves rock stars. But whether it's video, digital display, TV, or print ads or direct mail, all marketing exists for one abiding reason: to get people to buy stuff. Still, you won't see sessions on direct mail or ...

http://ift.tt/1rLWlEQ

LSC/LSC Digital Launches New Website

Targus Secures Patents Covering VersaVua 360 Rotational Screen

Targus Group International, Inc., trusted maker of quality mobile cases and accessories, today announced that the United States Patent and Trademark Office has awarded Targus utility patents with claims covering its revolutionary VersaVua 360 tablet case. "Our customers love the 360A rotation feature.

http://ift.tt/1pHFjlS

Wednesday, October 1, 2014

Hamilton man instrumental in passage of Wilderness Act fifty years ago

... to go get some help from a Madison Avenue consulting firm. They did and the result was a massive and successful direct mail campaign. So when it came to pushing the Wilderness Act through Congress, they took that lesson to heart. Zahniser went ...

http://ift.tt/1vwaoh6

Cabelaa s Inc. Announces Earnings Date for Third Quarter Fiscal 2014 Financial Results

Cabela's Incorporated announced today it is scheduled to release third quarter 2014 financial results before the market opens on Thursday, October 23, 2014. A conference call to discuss the results will be held at 11:00 a.m. ET that same morning.

http://ift.tt/1vvCwRD

Congress's Research Arm Cites Retiree Fund as USPS's Undoing

It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency. In a succinct portrait of the U.S. Postal Service's decline since 2007, the Congressional Research Service cites the Retiree Health Benefits Fund as the chief culprit and cast bulk mailers as the heroes that could save the faltering agency.

http://ift.tt/1vxNDv3

Vitamin Shoppe's "Buy" Rating Reiterated at Bank of America

's stock had its "buy" rating reaffirmed by analysts at Bank of America in a research report issued to clients and investors on Wednesday. They currently have a $49.00 price target on the stock, up from their previous price target of $45.00.

http://ift.tt/1rI94rZ

Vitamin Shoppe Receives Consensus Recommendation of "Buy" from Analysts

Vitamin Shoppe has received an average recommendation of "Buy" from the thirteen brokerages that are covering the company, AnalystRatings.NET reports . One investment analyst has rated the stock with a sell recommendation, four have given a hold recommendation and seven have given a buy recommendation to the company.

http://ift.tt/1uBsod1

Analytics vs. Instincts

On one side, there's analytics. In today's data-driven environment consumers are leaving a data trail with information about almost all of the choices that they make and actions that they take.

http://ift.tt/1xATH8l

Ricoh Launches 1to1 Create Marketing Services to Empower Small to...

... work for them, particularly as they look to create new revenue opportunities. 45 templates, including direct mail pieces such as post cards, tri-fold brochures, flyers, counter cards, landing pages and email blasts and much more. Free case studies ...

http://ift.tt/1ppyTIS