It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess. Excellence, direct mail, and excellence in direct mail were among the prevailing themes at the Direct Marketing Association convention yesterday: Teradata's Arthur is Marketer of the Year.
http://ift.tt/1056vpt
http://ift.tt/1056vpt
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