When Direct Mail Meets Mobile

October 10, 2014 - In the "Mail Meets Mobile: Combining Physical and Digital to Deliver Better Results for Your Customers" Webinar, recently presented by Printing Impressions and In-plant Graphics and sponsored by Pitney Bowes, Barb Pellow, group director at InfoTrends; and Victoria Stephen, director of mailing service for the U.S. Postal Service , discussed how mobile technology can be blended with print to deliver more effective direct marketing campaigns. The panelists discussed how firms are using QR codes, NFC , Intelligent Mail barcodes , and Augmented Reality , and how they are leveraging USPS price incentives to reduce the overall costs of mailing printed direct mail pieces that incorporate interactive technologies.

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