DMALive: Social Advocacy and Attribution

During DMA 2014 , Direct Marketing News Editor-in-Chief Ginger Conlon spoke with Michael Fisher, president of Yes Lifecycle Marketing , the parent company of Yesmail. According to a recent Yesmail Interactive study that polled 500 active social media users, those polled are 23% more likely to make a purchase from an offer shared by a friend or family member than a sponsored brand post; respondents are 55% more likely to buy a recommended product than make a purchase in response to a display ad on a social media site.

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