Direct mail advertising services have a buyer power score of 4.3 out of 5, reflecting strong negotiating power for buyers in part because prices for direct mail advertising services have declined over the past three years as companies struggled to recover from the recessionary fallout and digital advertising solutions grew in popularity. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Direct Mail Advertising Services in its growing collection of procurement category market research reports.
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