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Friday, October 24, 2014

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company. When Todd Cullen left Acxiom as VP of Global Data Products a year ago to become the first chief digital officer of Ogilvy & Mather , he told Direct Marketing News that his chief mission was to help marketers find the right needles in the Big Data haystack.

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