2015: The Year Of Disruption In Cable Television

Over-the-top services have already been announced by Sony, CBS and Dish and will be launched beginning early next year. This will provide everyone the option to pick and choose the broadcast and cable networks we want.

http://www.mediapost.com/publications/article/240773/2015-the-year-of-disruption-in-cable-television.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mediadailynews+%28MediaPost+%7C+MediaDailyNews%29

QUAD 20% Upside With A 5.2% Dividend Yield

QUAD is trading at a discount and this is a strategic entry point for capital appreciation and dividend income generation. Quad/Graphics, Inc. is a global provider of print and related multichannel solutions to over 8,000 customers generating $4.8B in sales in the last 12-months.

http://seekingalpha.com/article/2788315-quad-20-percent-upside-with-a-5_2-percent-dividend-yield?source=feed_tag_long_ideas

Quad Enhances Impact of Clients' Direct Marketing Campaigns with Addition of Print Technology

Quad/Graphics announced the installation of a Drent Goebel Vision offset printing press at its location in Westampton, NJ. The addition of the hybrid press at the company's high-volume Northeast region production center optimizes the company's direct mail production platform.

http://www.inkworldmagazine.com/contents/view_breaking-news/2014-12-29/quad-enhances-impact-of-clients-direct-marketing-campaigns-with-addition-of-print-technology/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%253A+InkWorldBreakingNews+%2528Ink+World+Magazine+Breaking+News%2529

True Incentive Announces Top Travel Destinations for 2014

LIGHTNING RELEASES: FORT LAUDERDALE, FL True Incentive, a Florida based company providing incentive based marketing solutions, has announced the most popular travel destinations booked by its service company, Customer Service Network Group . CSNG services incentive products for True Incentive, including travel-based land vacations, airfare combination vacations, cruise vacations, gift cards, cash back rebates and incentive based direct marketing solutions.

http://www.wireservice.co/2014/12/true-incentive-announces-top-travel-destinations-for-2014/

Cowboy marketers face record fines in the New Year

Current law Under EU Privacy and Electronic Communications Regulations , organisations and companies are prohibited from transmitting or instigating the transmission of unsolicited electronic communications to consumers for the purposes of direct marketing unless the person receiving those communications has provided prior consent for the messages to be sent. Companies also mustn't disguise or conceal their identity in the messages or use invalid addresses where recipients of the messages would send responses to ask for the messages to stop being sent.

http://guruinabottle.brandrepublic.com/2014/12/29/cowboy-marketers-face-record-fines-in-the-new-year/

Top 10 most-read Campaign news

A round-up of actor Jean Claude Van Damme's most epic ads is the most-read news story of 2014 on Campaign. We look at the top 10. This included "the baker" for GoDaddy, the web hosting company, which sees Van Damme appearing in different parts of a baker's kitchen playing various instruments such as the maracas and bongo drums.

http://ift.tt/1B4QzA4

Capitol City Group Release Guide to Tackling Small Talk

First impressions are very important in business because they can lead to important business relationships, valuable business connections and future job opportunities, as well as help to gain funding from investors. Things move very fast in the world of business so making a good first impression is vital to being given these opportunities and creating a good reputation in an industry.

http://ift.tt/1B4LTtY

A Radical Homemaker on How to De-Stress, Have Fun, and Stay Healthy This Christmas

... the power of suggestion from defining your Christmas plans and expectations. To start the process, go to the Direct Mail Marketing Association (this must be done every three years). That will be of some help. But I found calling each company that ...

http://ift.tt/1AYawbP

Premier Graphics Adds Two Xeikon Presses to Boost Production of...

... Xeikon presses will be used for, are health insurance ID cards, benefit booklets, letters, brochures and other direct mail. "To succeed as a marketing communications service provider today, you need technology that delivers unmatched print quality, ...

http://ift.tt/1AF44Ze

DMA's Chris Oswald on Direct Marketers' Historic Day in the Supreme Court

The association's VP of state affairs takes us behind the scenes of DMA v. Brohl and tells how the case could impact every American's right to redress in federal court.

http://ift.tt/1GUrewt

Premier Graphics Boosts Production with Xeikon 8500 and Xeikon 6000

... Xeikon presses will be used for, are health insurance ID cards, benefit booklets, letters, brochures and other direct mail. "To succeed as a marketing communications service provider today, you need technology that delivers unmatched print quality, ...

http://ift.tt/1AEkil7

Starting a Business? 4 Ways to Research Your Potential Customer.

... or freelancers through Odesk.com or another site to do it for you. If you want to survey a wider audience, direct mail can be just the ticket. Your survey can be as simple as a postcard or as elaborate as a cover letter, questionnaire and reply ...

http://ift.tt/1zu2kmz

New Market Research Report: Cabela's Incorporated - Strategy and SWOT Report

The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360deg view of the company.

http://ift.tt/1Hw87Y3

Monro Muffler: Long Term Growth Drivers Intact Notwithstanding Short Term Consumer Headwinds

... closest to them in its vicinity. Secondly, MNRO's focus on direct marketing efforts such as database mailing, direct mail, email, internet and mobile enabled it grow by re-investing a lower percentage of its sales in advertising efforts. Thirdly, ...

http://ift.tt/1t73DWN

Quad/Graphics Enhances Impact of Clients' Direct Marketing Campaigns...

Quad/Graphics , a leading direct marketing provider with expertise in the retail, healthcare, financial, and insurance verticals, today announced the installation of a Drent Global Vision offset printing press at its location in Westampton, N.J.. The addition of the hybrid press at the company's high-volume Northeast region production center optimizes the company's direct mail production platform.

http://ift.tt/1AAvlvO

Quad/Graphics Adds Offset Press from Drent Global Vision at NJ...

December 22, 2014 - Quad/Graphics, a leading direct marketing provider with expertise in the retail, healthcare, financial, and insurance verticals, today announced the installation of a Drent Global Vision offset printing press at its location in Westampton, NJ. The addition of the hybrid press at the company's high-volume Northeast region production center optimizes the company's direct mail production platform.

http://ift.tt/1wWG3LS

Now Hiring, Dec. 22: Jobs Recently Posted in and Around Cinnaminson

... Engineering Jobs NEW Contemporary Graphic Solutions - Merchantville, NJJob Description: Print/Packaging/Direct mail salesperson Help us revolutionize print and packaging, as part of the integrated communications mix. Through non-stop innovation, ...

http://ift.tt/1E3h4M0?

Cover Story : The Big Qs of 2015

... becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true.... (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

http://ift.tt/1CcO2Vw

There's a blacklist that rules $800 billion U.S. loan market

What do Highland Capital Management, Fortress Investment Group LLC and Cerberus Capital Management have in common? The firms, which manage some $110 billion among them, are on a list that says they can never invest in a $155 million loan that's trading in U.S. markets. RBS Holding Co., the owner of direct marketer Quadriga Art, banned the three firms and seven others last year from buying parts of the loan, according to two people with knowledge of the matter who asked not to be named because the decision was private.

http://ift.tt/1v7V3Cc

There's a Blacklist in the $800 Billion U.S. Loan Market and It's Not Illegal

Leveraged-loan investors can find themselves shut out of purchasing loans due to a blacklist restricting access tothe $800 billion loan market. Bloomberg's Nabila Ahmed explains how it works and why it's legal on "Market Makers."

http://ift.tt/1C0TVYI?

Geo-Information Services - AccuZIP Adds Personalized Maps

... services can supplement maps and images used in communications, enhance mailing lists, and improve efficiency of direct mail campaigns. Steve Belmonte, President and CEO of AccuZIP, says, "Marketers are increasingly looking for ways to increase both ...

http://ift.tt/1zFBVAU

There's a Blacklist That Rules $800 Billion U.S. Loan Market

RBS Holding Co., the owner of direct marketer Quadriga Art, banned the three firms and seven others last year from buying parts of the loan, according to two people with knowledge of the matter who asked not to be named because the decision was private. They were deemed, the people said, to be too demanding in debt restructurings, a fate that executives at RBS -- which has no relationship to the Scottish bank -- considered as Quadriga's business faltered.

http://ift.tt/1zBxF5D

The Future of Online Advertising - Are We There Yet?

... deserved the reward, but it wouldn't come easy. Why had she said she could double the response they got through direct mail? She had still been glowing after her big win with the bond-fund company. She had read the Wall Street Journal cover to cover ...

http://ift.tt/1r2qCAU

#Popular: Instagram Overtakes Twitter

... becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true.... (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

http://ift.tt/1C54s27

Infographic: Buyers on Tumblr

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

http://ift.tt/1z89egW

The Blacklist That Rules Wall Street's Loan Market

What do Highland Capital Management, Fortress Investment Group LLC and Cerberus Capital Management have in common? The firms, which manage some $110 billion among them, are on a list that says they can never invest in a $155 million loan that's trading in U.S. markets. RBS Holding Co., the owner of direct marketer Quadriga Art, banned the three firms and seven others last year from buying parts of the loan, according to two people with knowledge of the matter who asked not to be named because the decision was private.

http://ift.tt/1C0TVYI

Ending of Cuban Embargo 'Will Be Fantastic' for Cigar Fans

President Barack Obama's decision to resume full diplomatic relations with Cuba has made happy campers out of cigar retailers. Sales of Cuban cigars have been banned in the United States under the 50-year trade embargo.

http://ift.tt/1zuYrwk

Finance Sector Saves over 30% in 2014 with eLynxx Software

Increasing efficiency, reducing cost and getting the best return on investment are natural factors in the way organizations in the financial services sector do business. Faced with a highly competitive marketplace, the use of custom-printed direct mail, marketing and communication materials is crucial to the customer loyalty, branding and regulatory compliance efforts of financial service companies.

http://ift.tt/1wY8CKF

Exact Data Reaches High Point, Deploys Over 300 Million Emails in 2014

Chicago marketing firm Exact Data, a leader in email, postal, and phone list solutions, hit a new record in company history by sending over 300 million marketing emails in 2014. The fact is that email marketing works.

http://ift.tt/1BWbvgn

Just Say No.

... HackerAgency business model. It's changed a lot in the last 12 years.) Ninety percent of our profit came from direct mail. If a prospective client wasn't a major mailer, they didn't become a client. We would only do programs where we could make our ...

http://ift.tt/1A4TSZy

2014a s Most-Read Online Articles

Target Marketing readers are a discriminating lot. In 2014, the subjects they cared about most were copywriting, mobile email design, direct mail, LinkedIn, legal matters, and the relationship between print and digital marketing.

http://ift.tt/1wVNK74

The Junior League Of Philadelphia, Inc. Hosts Model Call For The American Girl Fashion ShowA

PRLog - Dec. 15, 2014 - ARDMORE, Pa. -- The Junior League of Philadelphia, Inc. invites local girls to attend their American Girl Fashion ShowA Model Call on January 10, 2015 from 11 a.m. to 2 p.m. at Dunwoody Village, 3500 West Chester Pike, Newtown Square.

http://ift.tt/1BPD7Uo

Managed Direct Response Sees Continued Positive Outlook for Direct Marketing in 2015

According to Statista , the revenue for direct mail advertising in the United States grew from $10.8 billion dollars in 2009 to $12 billion dollars in 2014. Although there is no doubt that marketing dollars have shifted towards digital in the last decade, most marketers conclude that with today's overly communicated consumer, an integrated marketing mix including direct mail is an optimum approach for lead generation, especially new customer acquisition.

http://ift.tt/1zopo3r

Todaself lets app developers launch and monitor ad campaigns with self-serve platform

Israeli mobile ad network Todacell has launched a self-serve mobile ad platform that allows app developers and advertisers to launch ad campaigns in a matter of minutes. They can also continuously monitor them and optimize the ads for audience and geography.

http://ift.tt/1GEwna0

Dave Lieber: Third-party subscription notices not to be trusted

... dog: Liberty Publishers Service and Orbital Publishing Group. The charges against her companies are violation of direct mail rules; using deceptive, untrue and misleading ads; and intentionally targeting the elderly. The bogus subscription forms ...

http://ift.tt/1A6Q7Rs

Infofree.com's Sales Leads Are Most Accurate According to Daniella Simon of Business Team Inc.

... sales leads' accurate contact information. She was able to use infofree.com's small business leads to complete a direct mail marketing campaign with only 1-2% return rates. Prior to using infofree.com, Simon used other lead generation services with ...

http://ift.tt/1IJVDzn

Vitamin Shoppe Receives Average Rating of "Buy" from Brokerages

Shares of Vitamin Shoppe have received a consensus rating of "Buy" from the fifteen brokerages that are presently covering the stock, AnalystRatingsNetwork.com reports . Seven equities research analysts have rated the stock with a hold rating and seven have assigned a buy rating to the company.

http://ift.tt/12WyU1X

Birmingham mail house Baker Godchild discuss the benefits of...

Near Field Communication is one of the hottest technology trends of the moment and is used for everything from cashless payments to secure PC logins. However more recently, tech-savvy marketers have also been integrating the technology with direct mail to achieve unprecedented results.

http://ift.tt/1x8MWeo

Just in Time for Playoffs, Exact Data Scores a Touchdown with Football Fan Records

With the Super Bowl creeping closer, Exact Data, a database marketing firm specializing in postal, email, and telephone list solutions, is sourcing new football fan records. For direct marketers looking to purchase ads on a performance basis, we'll upload your email list directly to Facebook and offer yet another opportunity to get in front of your target audience with guaranteed clicks and impressions.

http://ift.tt/12TGVot

True Incentive Brings Smiles to Travelers and Children

FORT LAUDERDALE, FL, December 09, 2014 /24-7PressRelease/ -- True Incentive, a Florida based company providing custom direct marketing solutions is becoming known for its targeted solutions based on clients' geographic, demographic and budget objectives. What many don't know about is the company's ongoing support of Operation Smile.

http://ift.tt/1zVYI9E

Bell and Howell Joins Universal Postal Union's Direct Marketing Advisory Board

... share from its extensive experience and innovative approaches to influence and promote global best practices in direct mail. Likewise, the company will benefit from the Board's access to and collaboration with leading direct mail experts, trade ...

http://ift.tt/1yWTvAa

IP Targeting and Data Modeling Unite

'IP targeting is the future of online advertising. In the past, companies relied on cookies to enhance their online advertising.

http://ift.tt/1qAX90O

Is It Time to Buy Avon?

In this article, let's take a look at Avon Products Inc. , a $4.4 billion market cap company that is the world's leading direct marketer of cosmetics, toiletries, fashion jewelry and fragrances, with about 6 million sales representatives worldwide. The company should take some actions immediately, like more investments in technology and infrastructure and make efforts to develop the portfolio.

http://ift.tt/1qAQ00v

Debbie_Headshot

This is the fourth question in the series.] While making an emotional connection with customers is becoming more important, most of the experts we interviewed for this article saw technology as part of the solution, not the problem. The trick is not just to have technology that works for you, but to be able to use technology as an extension of your marketing department.

http://ift.tt/1yVsuNl

Conservatives: Let's Primary Every GOP Boneless Wonder Who Votes For The CRomnibus

... of the conservative movement," transformed American politics in the 1960s and '70s by pioneering the use of direct mail as a means for conservatives to bypass the mainstream media. He serves as the chairman of http://ift.tt/1v8MfPg . The author of ...

http://ift.tt/1us9hh6

U.S. Supreme Court Hears Arguments in Sales Tax Reporting Case

On December 8, 2014, the United States Supreme Court heard oral arguments in the second of three state and local tax cases that it has accepted this term Direct Marketing Association v. Brohl to determine the reach of the federal Tax Injunction Act .

http://ift.tt/1zwIMfy

Clear the Marketing Clutter: Data-Driven Segmentation for Accurate Target Marketing

... ncy from online to offline communications, including social media channels, websites, text-based communications, direct mail and even a brand's call center.

http://ift.tt/1GhOgLr

Chicago Marketing Firm Exact Data Takes Extra Security Measures with...

Part of being a large data housing company is exercising responsible information sharing and following ethical procedures. The security system we have in place is improved to meet the high traffic we experience on a daily basis Exact Data creates extra security procedures to protect the data of individuals included in sensitive data cards.

http://ift.tt/1z4rbur

Ramesh Ratan

Appointed to the Universal Postal Union's Direct Mail Advisory Advisory Board. The UPU is an intergovernmental organization that regulates mail exchanges among its 192 member countries.

http://ift.tt/1B2Wczl

Com-Pak Services Completes 50,000-Square-Foot Expansion, Opens New Commingling Facility

... Service (USPS) postal statement and the ability to use a CAPS USPS account, a process unique to the growing direct mail firm. "Using our physical tray system, every piece of mail can be tracked down to its position in each tray. This gives our ...

http://ift.tt/1yySURa

Com-Pak Services Completes 50,000-Square-Foot Expansion, Opens New Commingling Facility

December 9, 2014 - Com-Pak Services, a leader in direct mail production and postal optimization, today announced the opening of its new commingling mail facility, a 50,000-square-foot expansion of its Moorestown location. The expanded facility will allow Com-Pak to increase its commingling capacity to over 600 million pieces annually.

http://ift.tt/1wc46oD

Fluent and Sailthru Partnership Creates Industry Leading Customer...

The combination of Fluent and Sailthru represents a union between leaders across the marketing lifecycle - from the top of the funnel all the way through to conversion and retention. Fluent , the industry leader in customer acquisition, today announced its integration with Sailthru , the leader in driving customer lifetime value through personalization.

http://ift.tt/1w98pC5

The MedHatter Site For Health and Beauty Just Launched

Along with expert opinions from health professionals on topics relating to wellness, the site is garnished with lifestyle articles. Content falls into 6 departments - Ask the Expert, Face & Body, Foodie, Escapes, In the Hat and MedHatter TV.

http://ift.tt/162pUKY

Mayor warns about direct mail packet

Village of Brocton Mayor Dave Hazelton addressed a particular piece of marketing directed at Brocton and Portland community members recently during the board of trustees meeting. The mayor advises community members, particularly those over the age 50, that the village of Brocton does not endorse and has not mailed out marketing information from HomeServe, which is advertising insurance for water lines and water line equipment.

http://ift.tt/1w7SLa8

Exact Data Releases New Social Media Package Prices for Facebook...

Recognizing the opportunity to reach targeted audiences online, we priced our new packages appropriately to reflect the power of guaranteed impressions and visitors Exact Data reveals its latest packages for Facebook advertising solutions, complete with incentives for contract pricing. The data company landed on the social media marketing scene less than a year ago, adding the digital branch to its mailing list services.

http://ift.tt/12GQpDq

Supreme Court Weighs Direct Marketers' Access to Federal Courts

The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers. Direct Marketing Association v.

http://ift.tt/1qmF32w

Brentwood Associates raises $688 mln for fifth fund

... in areas such as: specialty retail; branded consumer products; consumer services; direct marketing, including direct mail and e-commerce; education; health and wellness; and restaurants. Since 1984, Brentwood's dedicated private equity team has ...

http://ift.tt/1wUbMP7

Leo Burnett Change wins DMA Awards Grand Prix

... The creative director was Adam Tucker. In addition to the Grand Prix, "second chance" picked up gold in Best Direct Mail campaign, Best Use of Film and Best Writing in any Medium, as well as three silvers. OgilvyOne London one the most awards of any ...

http://ift.tt/12YQJ1i

Bell and Howell Joins Universal Postal Union's Direct Marketing Advisory Board

... share from its extensive experience and innovative approaches to influence and promote global best practices in direct mail. Likewise, the company will benefit from the Board's access to and collaboration with leading direct mail experts, trade ...

http://ift.tt/1ubRA4d

True Incentive Brings Smiles to Travelers and Children

PRLog - Dec. 7, 2014 - FORT LAUDERDALE, Fla. -- True Incentive, a Florida based company providing custom direct marketing solutions is becoming known for its targeted solutions based on clients' geographic, demographic and budget objectives.

http://ift.tt/1qeyuis

Direct marketing firm to sell Regal Ware in China

A century-old cookware manufacturer based in Kewaskum said it will sign a deal next week to sell products through a firm in China that does direct marketing to consumers, like Amway Corp. or Mary Kay Cosmetics in the United States. Regal Ware Inc. says its products will be sold through a network of 2 million sales consultants worldwide and 2,500 storefronts in China.

http://ift.tt/1wcweuH

White House Appoints Taub as Acting PRC Chairman

He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.

http://ift.tt/1voq7wC

Quad/Graphics Plans to Shutter Its Atlanta Direct Mail Facility by February

December 4, 2014-Quad/Graphics revealed that it is closing its direct mail facility on McCall Drive in Atlanta on or before Feb. 1, 2015. The move, announced by the printer in a letter to suppliers, will result in the loss of about 100 jobs.

http://ift.tt/12JwxQQ

New Report Available: The Reader's Digest Association, Inc. - Strategic SWOT Analysis Review

... magazines, books, recorded music collections and home video products. The company sells its merchandise through direct mail, internet, direct response television (DRTV), retail trade publishing, telemarketing, package inserts, freestanding inserts, ...

http://ift.tt/15SItRL

Why Leo Burnett won the DMA Grand Prix

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix. There's an intriguing irony about Leo Burnett's DMA Grand Prix-winning campaign on behalf of ex-offenders : It catches you red-handed and locks you in.

http://ift.tt/1FTgT1k

New ACA Consumer Survey from Media Logic Yields Strategic Insights for Health Insurance Marketers

... the direct marketing strategies of competitors. Competiscan and its powerful web-based search utility monitors direct mail, email, mobile, online banners, print and social networking communications targeted at consumers, businesses, financial ...

http://ift.tt/1I8EwXV

Why Leo Burnett won the DMA Grand Prix

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix. There's an intriguing irony about Leo Burnett's DMA Grand Prix-winning campaign on behalf of ex-offenders : It catches you red-handed and locks you in.

http://ift.tt/1I8wkXx

Director of Development - Roman Catholic Diocese of Alexandria in Louisiana

Scope of Position: The Director of Development will report to the Bishop of the Diocese of Alexandria and is responsible for leading and managing the fundraising efforts supporting the Diocese and its parishes and missions. He/she is accountable for successfully planning and implementing all areas of fundraising, including but not limited to direct mail campaigns; securing individual, corporate and major gifts; donor cultivation and relationship building activities; planning donor events; and identifying grant opportunities and working with Diocesan staff to write and submit grant applications.

http://ift.tt/1yXTBqI

Quad/Graphics Plans to Shutter Its Atlanta Direct Mail Facility by February

December 4, 2014 - Quad/Graphics revealed that it is closing its direct mail facility on McCall Drive in Atlanta on or before Feb. 1, 2015. The move, announced by the printer in a letter to suppliers, will result in the loss of about 100 jobs.

http://ift.tt/1tM4JSo

Return to Sender: NJ Poised to Crack Down on a oeJunka Mailing

Alright, direct mailers, admit it: At one point in your life, you've been frustrated by a piece of so-called "junk" mail. Nobody is just born understanding the crucial importance of a healthy direct mail campaign, and there are many consumers who never will.

http://ift.tt/1vQXddm

How to stop receiving junk mail or scam letters: An expert's...

... be http://ift.tt/1vPGyXH. Here's the story: the MPS is a free service set up 20 years ago and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the industry. The ...

http://ift.tt/1vPQ3EZ

Mobile Devices Are Re-Defining Cyber Monday Retailing, Says MarketLive

MarketLive, the leading Total Commerce platform for high-growth retailers, today released a new set of retail sales statistics that track shopper traffic and sales revenues coming from mobile devices. The data shows retail sales revenues from smartphones and tablets increased an average of 141 percent during the weekend following Thanksgiving through Cyber Monday.

http://ift.tt/1wv2GIt

It'll Be a Blue Mailbox Christmas

... scheduled package pickups at their homes, as well as delivery of free shipping boxes. It's being promoted with a direct mail blitz, print ads, and television spots-one of which features Donahoe rallying the troops for the holidays. "Football has a ...

http://ift.tt/1wl4nbd

DMAs: a vintage year for one-to-one marketing

... how valuable insight into human behaviour can be in communications. Consisting of an interactive film and direct mail content, this campaign was based around the simple truth that people judge those who have spent time in prison. The genius of this ...

http://ift.tt/1yluNJi

DMAs: a vintage year for one-to-one marketing

... how valuable insight into human behaviour can be in communications. Consisting of an interactive film and direct mail content, this campaign was based around the simple truth that people judge those who have spent time in prison. The genius of this ...

http://ift.tt/11TVV5i

Leo Burnett Change wins DMA Awards Grand Prix

... re confident and thanks them for watching. In addition to the Grand Prix, "second chance" picked up gold in Best Direct Mail campaign, Best Use of Film and Best Writing in any Medium, as well as three silvers.

http://ift.tt/1FM9DUU

Leo Burnett Change wins DMA Awards Grand Prix

... confident and thanks them for watching. In addition to the Grand Prix, "second chance" picked up gold in Best Direct Mail campaign, Best Use of Film and Best Writing in any Medium, as well as three silvers. If you see a comment you find offensive, ...

http://ift.tt/1yeRkc8

MarketLive's Thanksgiving Week Retail Analysis: Merchants' Strong...

MarketLive, the leading Total Commerce platform for high-growth merchants, today released retail performance statistics for its platform customers during the four-day shopping weekend starting at Thanksgiving. An analysis of industry statistics shows that MarketLive customers followed an industry trend of slower growth on Thanksgiving and Black Friday, but then increased revenue trends over the holiday weekend.

http://ift.tt/1tBvFnJ

MarketLive's Thanksgiving Week Retail Analysis: Merchants'...

An analysis of industry statistics shows that MarketLive customers followed an industry trend of slower growth on Thanksgiving and Black Friday, but then increased revenue trends over the holiday weekend. As shoppers have been trained to expect extended offers and promotions, beyond just those provided on Thanksgiving and Black Friday, the revenue gains for the weekend have spread over the four days.

http://ift.tt/1pPAQ7l

Google Exec Lays Out Strategy To Get More Brand Advertising

... which is still spent on non-digital media. That portion is even higher when including marketing channels such as direct mail and print directories, which Magna doesn't track. Mohan highlighted other Google initiatives that are key to grabbing brand ...

http://ift.tt/1pPkdbG

Google Exec Lays Out Strategy To Get More Brand Advertising

... which is still spent on non-digital media. That portion is even higher when including marketing channels such as direct mail and print directories, which Magna doesn't track. Mohan highlighted other Google initiatives that are key to grabbing brand ...

http://ift.tt/1AcQPgy

First-Time Franchisees Assume Ownership of Hawaii Valpak Territory

... business where he gained a wealth of experience in new product sales and marketing. A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets ...

http://ift.tt/1B71KLX

Job Training Grants Announced for 6 NH Companies

New Hampshire Governor Maggie Hassan announced job training grants for six New Hampshire companies in November. A press release says the job training grants total $66,460, with matching contributions from the companies brings the total amount for training to $132,920.

http://ift.tt/1rPUb3W

First-Time Franchisees Assume Ownership of Hawaii Valpak Territory

... business where he gained a wealth of experience in new product sales and marketing. A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets ...

http://ift.tt/1rPvULo

MSC Industrial Direct Co Sets New 52-Week Low at $76.01

MSC Industrial Direct Co reached a new 52-week low during trading on Monday , Analyst Ratings News reports. The stock traded as low as $76.01 and last traded at $76.60, with a volume of 226,081 shares.

http://ift.tt/1vCqcBy

Open Door Mission Houston Gives Fundraising Keys to Brewer Direct

... of record, Brewer Direct will assume management responsibilities for all individual donor fundraising, including direct mail, print and online. The integrated campaign rolls out in the spring of 2015. The Brewer Direct appointment represents the ...

http://ift.tt/1v600KD

Cox Media Group Memphis TV Names New General Manager for WHBQ-TV

Dec. 1, 2014 - Cox Media Group Memphis has named Paul Briggs, an 18-year CMG veteran, as its new Vice President and General Manager for WHBQ-TV FOX 13, effective immediately. "We are thrilled that we can tap such phenomenal internal talent like Paul for this important leadership position at one of our newest TV brands," said CMG's Executive VP of Television Jane Williams.

http://ift.tt/1rO1PBw

Facebook Feature Protects Marketers From Blunders

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

http://ift.tt/1yuQ02r

2015 Production Inkjet Market Trends

Simply put, the growth in the production color inkjet market over the last several years has been astounding. While production inkjet has been around since the mid-2000s, it was mainly confined to transactional printers and a few direct mailers.

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7 Musts for Online Behavioral Advertising

As I noted in last month's column , consumer trust is vital to the work we do as marketers. Without that trust, our industry would cease to exist.

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True Incentive Brings Smiles to Travelers and Children

Fort Lauderdale, FL, November 28, 2014 -- -- True Incentive, a Florida based company providing custom direct marketing solutions is becoming known for its targeted solutions based on clients' geographic, demographic and budget objectives. What many don't know about is the company's ongoing support of Operation Smile.

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Blitz Lead Manager and Best Rate Referrals Integrate, Merging Quality...

Leads from Best Rate Referrals can now drop into Blitz mortgage software automatically to streamline your sales and follow up process. Integrating with best Rate Referrals allows our mutual customers to respond faster to new inbound prospects, and saves them the time and hassle of manually distributing leads to sales producers.

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Global Graphics Software and Delphax Technologies Form Strategic Relationship

November 26, 2014 - Global Graphics, a developer of software platforms for digital printing, digital document and PDF applications, and Delphax Technologies, a global provider of high-speed digital printing equipment, has announced a strategic relationship under which Global Graphics' Harlequin technology will power Delphax's next generation of products, the first of which is the elan 500 cut-sheet inkjet press capable of printing at speeds of up to 500 A4/Letter images per minute. Steve Hubbard, vice president sales and marketing at Delphax, commented, "Delphax has a long and successful history of integrating Global Graphics RIP technology into our products.

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Junk mail ban would cost N.J. 'tens of thousands' of jobs, direct mailers claim

A new bill proposed by a South Jersey legislator would create a "do not mail" list so New Jersey residents can avoid having their mailboxes stuffed with junk mail. Industry groups are organizing to lobby against the bill, which has yet to be formally introduced in the state Assembly.

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True Incentive Brings Smiles to Travelers and Children

According to Christina Lopez, Director of B2B Marketing, "We believe that every child deserves access to safe, quality surgical care and a future filled with hope." True Incentive , a Florida based company providing custom direct marketing solutions is becoming known for its targeted solutions based on clients' geographic, demographic and budget objectives.

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Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try. Despite all their supposed paranoia over being tracked in retail locations via cell phones, some 60% of shoppers open and engage with beacon-triggered content in stores, according to a new study from Swirl Networks .

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Three trends driving IT sales at Tech Data for Christmas and beyond

With Black Friday and the holiday shopping season upon us, Bob Dutkowsky , CEO of Tech Data Corp., has some ideas about what's going to be flying off the shelves in the next few weeks. Tech products that can be used anywhere without being tied to a fixed location top his list, followed by devices that talk to each other and are part of the Internet of Things, and then by products that provide security for all the other devices.

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Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try. Despite all their supposed paranoia over being tracked in retail locations via cell phones, some 60% of shoppers open and engage with beacon-triggered content in stores, according to a new study from Swirl Networks .

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Fluent Survey: US Consumers Say They'll Spend Less This Holiday Season

Survey finds that consumers will spend less on gifts and travel; fewer than 10% say they'll shop on their mobile devices. Our survey findings suggest that there is still a lot of room for improvement when it comes to building mobile shopping experiences.

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USPS to Add to Direct Mail and Package Delivery Capabilities, Says New Postmaster

The U.S. Postal Service needs to compete to survive and that means acting more like a private business, says Megan J. Brennan . To that end, the USPS needs to concentrate on direct mail and package delivery, says the first female postmaster general who will take over after Patrick R. Donahoe retires on Feb. 1 .

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Can You Prove the Value of Marketing to the C-suite?

... marketing has always been that it's highly accountable. You spend the money to create a campaign (whether via direct mail, email, telephone, pay-per-click ads, or what have you), and you can see clearly how that converts and how those conversions ...

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Can You Move Beyond the Marketing Campaign?

This is the second question in the series.] Since the earliest days of direct marketing - and brand marketing, for that matter - efforts have been measured in the pseudo-military terminology of "the campaign." You have an objective, a plan, the resources to implement it, and you attack.

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If Online Marketing Isn't One of Your Priorities, Read This

I'm a tech, social media and environmental addict. I've also written for many major publishers such as National Geographic, Technorati and The Huffington Post.

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SeeThruEquity Issues Update on Youngevity International, Highlighting Record Revenues

NEW YORK, NY / ACCESSWIRE / November 25, 2014 / SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced that it has issued a 3Q14 update on Youngevity International, Inc. , a fast-growing, innovative, multi-dimensional company that is a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels. The update note is available here: YGYI 3Q14 Update .

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KREA Enhances Network Capabilities with Clavister

KREA is utilising two Clavister W3 appliances to create a fail-safe network structure in order to develop and support its patent pending rule based bulk e-mail sending algorithm over Software Defined Networks.

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KREA Enhances Network Capabilities with Clavister

KREA is utilising two Clavister W3 appliances to create a fail-safe network structure in order to develop and support its patent pending rule based bulk e-mail sending algorithm over Software Defined Networks. The deployment has enabled KREA to maximise network speed and availability, significantly reducing network outages, while also expanding its capabilities to support connection to over 300 IP addresses simultaneously with no impact on connection speed.

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Cabela's to Close Thanksgiving Day

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing and outdoor gear, will uphold the company's tradition of closing its U.S. retail stores and business offices on Thanksgiving Day. "It has been a long-standing tradition at Cabela's to respect the Thanksgiving holiday and ensure our employees can enjoy this time with their families," said Tommy Millner, Cabela's Chief Executive Officer.

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Cabela's Offering Black Friday Giveaways

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing and outdoor gear, will celebrate Black Friday by welcoming customers with games, entertainment, activities and more than $600,000 in giveaways across the company's participating U.S. retail locations. The first 600 customers, ages 18 and older, in line at a participating U.S. Cabela's store Friday morning will receive a mystery envelope containing information about their gift.

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Debbie Mayo-Smith: Is your marketing focus incorrect

... a website that is optimized for search engine ranking. Your staff networking; joining associations; sending out direct mail. I hope that you have a strategy in place that will ensure all this time, energy and money will pay off in the future if ...

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I Used to Write Off Wholesaling: Here's What Changed My Mind

... and they had a lot less risk. It takes a lot of work to wholesale that many properties. It takes a lot of direct mail, a lot of follow up, great staff working for you and a great system. The funny thing is, I have most of those things already in ...

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New Report Available: Interline Brands, Inc. - Strategy and SWOT Report

Interline Brands, Inc. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360deg view of the company.

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Limitless Communications: Cross-Channel Marketing Expected to Grow in 2015

... marketing in their business strategy by connecting with their consumers and clients through one-to-one meetings, direct mail and online communications. This helps Limitless Communications to offer a more personalised and supreme customer service. By ...

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SteelHouse Wins Two 2014 MarCom Gold Awards

Marketing technology company, SteelHousea has been selected to receive two MarCom Gold Awards for both the SteelHouse website launched in February of this year and Holiday Online Marketing Guide released in September. SteelHouse creates their Holiday Marketing Guide to help marketers maximize marketing performance during the holiday season.

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Marketing in 2014: Crisis or Breakthrough?

This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? I started out in the world of marketing more than 20 years ago.

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The 'Clairvoyance by Mail' Scam

Google any of the businesses and self-declared psychics named in a federal lawsuit Wednesday and you get a page full of warnings calling them scammers and charlatans. But then these frauds weren't targeting anyone as smart as you.

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Elena Scotti/The Daily BeastThe - Clairvoyance by Mail' ScamMeet the...

Google any of the businesses and self-declared psychics named in a federal lawsuit Wednesday and you get a page full of warnings calling them scammers and charlatans. But then these frauds weren't targeting anyone as smart as you.

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Baker Goodchild invests in new Bizhub Pro C6000L

Birmingham-based direct mail fulfilment and print management services provider, Baker Goodchild, has made further investment in additional new printing equipment, adding to its expanding plant list to meet the growing requirements and demands of its customer base. The latest purchase of an additional Konica Minolta Bizhub Pro C6000L, a second machine, joins an earlier investment in a Bizhub Pro C6000L, which was purchased in April this year, as Baker Goodchild continues to grow and expand.

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Arandell Chairman Don Treis Sells Company to President Brad Hoffman, Other Members of Management

... database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. ...

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DMA vs. Brohl path to SCOTUS

... a federal decision would supersede what many call " Amazon laws " enacted at the state level. (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

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Study Shows MCH Strategic Data Leads in K-12 Marketing Data

... a year, click here. MCH Strategic Data compiles comprehensive K-12 marketing databases, and provides email, direct mail, telemarketing, online, social media, and geospatial marketing solutions focused on more than 5 million K-12 educators. With the ...

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Big Data's Latest Conquest: Real Estate

... to let users-who also include brokers, investors, and attorneys-to increase targeting and response rates on direct mail campaigns, according to RealtyTrac. Information available includes property type, sales history, financing details, occupancy ...

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Psychic Mail Fraud Schemes Shut Down

According to the complaints, the defendants operate two mail fraud schemes in which they send solicitation letters purportedly written by world-renowned psychics to consumers through the U.S. mail. The first scheme, operated by Destiny Research Center and the Canadian company Infogest Direct Marketing, sends direct mail solicitations allegedly written by psychics Maria Duval and Patrick Guerin.

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Study Shows MCH Strategic Data Leads in K-12 Marketing Data

... About MCH Strategic Data MCH Strategic Data compiles comprehensive K-12 marketing databases, and provides email, direct mail, telemarketing, online, social media, and geospatial marketing solutions focused on more than 5 million K-12 educators. With ...

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Justice Department Files Enforcement Actions to Shut Down 'Psychic' Mail Fraud Schemes

... The first scheme, operated by Destiny Research Center and the Canadian company Infogest Direct Marketing, sends direct mail solicitations allegedly written by psychics Maria Duval and Patrick Guerin. The second scheme, operated by Christine Moussu ...

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Are Your Churn Metrics So 2002? Why Happy Customers Can Be Your Best Investment

Remember the flip phone you had back in the day? It was a revelation. It was also a single purpose tool for making and receiving calls.

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12 Ways to Get Leads

Small business owners who feel stuck when it comes to lead generation can use these 12 ideas to find new ways to get more clients. Sometimes it seems like you've tried everything and it's not enough.

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Attorney General warns of Super Bowl rental scams

Attorney General warns of Super Bowl rental scams PHOENIX -- Attorney General warns of Super Bowl rental scams Check out this story on azcentral.com: http://azc.cc/1uRcvhC Businesses are promising Arizona homeowners that they can make thousands of dollars renting their homes out during Super Bowl XLIX in Glendale Feb. 1. But the Arizona Attorney General's Office warned consumers Wednesday to be wary of rental scams and con artists looking to take advantage of eager renters. Authorities say advertisements are popping up on the internet, on street signs, in direct mailers and on flyers left at homes from businesses claiming they have tenants lining up to rent homes throughout Phoenix.

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Ways To Save Money In Your Direct Marketing Campaigns

There are various ways in which you can actually save up to 40% of your marketing expenditure and maintain or improve results. You need to take some time and think about what you can do to optimize direct marketing campaigns.

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Data Driven : 4 Key Elements Needed to Understand How Data Metrics Create Value

For many marketers reading this column, data is fun! We love the challenge of figuring out how to find and use data to solve problems and drive all kinds of marketing initiatives. However, we also operate in a business environment and have to ultimately answer the question of value.

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Dan Arel Joins Fluent as General Manager of CPG Channel Sales

Dan's creativity, problem solving, and experience managing performance-focused advertising programs for global brands will be a tremendous asset to our CPG channel growth strategy. Fluent, the industry leader in customer acquisition, today announced the appointment of Dan Arel as General Manager of CPG Channel Sales.

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Mailing Pros, Huntington Beach, CA, Meets the Demand of the Political ...

November 19, 2014 - MCS Inc. is pleased to announce that Mailing Pros of Huntington Beach, CA, has recently acquired the MCS Eagle FlexPrint inkjet printer. Mailing Pros is a full service mail house, providing design, database, lettershop, variable data printing, EDDM, fulfillment and other services.

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Macromark Inc., One of the Top Direct Mail and Targeted List Brokers...

Macromark Inc. , a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing its involvement with Li-Lac Chocolates in revamping their direct mail strategy for the upcoming holiday season. With three locations in Manhattan, NY, Li-Lac Chocolates is a premier retail gourmet chocolatier.

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Digital Planet wins E-commerce Leader Assegai Award

Digital Planet, South Africa's leading e-commerce and logistics solution partner, was honoured with the E-commerce Leader Award at the Assegai Awards last week. Presented at a Gala dinner held at Shine Studios in Braamfontein on 6th November, the event brought together the leading agencies and brands of South Africa.

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Exact Data Updates its Research Mailing Lists, Adds Records to Increase Deliverability

Research mailing lists are always in high demand ...more money has opened up to spend on various research efforts. We want to make sure our records are as plentiful as possible to offer an extensive list of qualified leads Exact Data finishes its latest round of database updates to add records to its Research Mailing Lists .

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US credit card issuers accelerate EMV chip promotion

The firm said it has observed dramatic increases in direct mail acquisition offers promoting microchip-enabled credit cards, known as EMV, since the beginning of 2014, and expects this trend to continue. Competiscan said that EMV mentions within direct mail acquisition pieces from issuers surged from under 3% of all credit card estimated mail volume in the first quarter of 2014 to more than 33% in the third quarter.

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VeraCore Software Solutions Appoints Erika Youmans Director of Client Services

VeraCore Software Solutions, Inc. is pleased to announce the appointment of Erika Youmans to the position of Director of Client Services. In this role, Ms.

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"I need you"

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project . But they're being corrupted by the ease of reach and the desire by some organizations to grow at all costs.

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Wilde Agency Honored with Silver Award at the DMA International Echo Awards

Wilde Agency won the Silver Award at the DMA International ECHO Awards this week in the Financial Products and Services category. The ECHO Awards honor exceptional creativity, marketing strategy, and response results.

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The Grizzled Pro Speaks

... were like an earthquake in the biz world: (1) If you had a pitch that worked to existing targeted lists (direct mail and magazine) you now could reach nearly every single prospect who existed, globally. Instead of only being able to reach those ...

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How To Spin Stories That Make Your Company Attractively Human

... in a willing suspension of disbelief. Over the years, we've learned that this approach works especially well in direct mail letters where you can use it to create a link between the reader and the ostensible writer of the letter. For example, in a ...

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Will beaconing go the way of QR codes?

... to use them. Advertisers stuck QR codes on locations that were next to impossible to scan - not only on ads and direct mail pieces, but on bumper stickers and the backs of moving buses, outdoor boards along the Interstates, on airborne banners - ...

http://ift.tt/1xFsWhN

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.

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New Market Report: Tech Data Corporation (TECD) - Financial and Strategic SWOT Analysis Review

The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

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Every reader can WIN cash prizes every week*

... from Sunday 23rd Saturday December. Bonus tokens are available, on the Independent.ie Facebook page or through a direct mail to previous promotion entrants of Independent Newspapers (Ireland) Ltd. Only official entry forms will be accepted. Each ...

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Donahoe Resigns; Brennan Tapped as First Woman Postmaster General

Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.

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Is your brand's email marketing campaign ready for the holidays?

... to specific personas, but save your dollars by using a similar design as your email template. Or, maybe it's a direct mail piece that points customers to a 2014 holiday landing page, the same one you're pairing with email, with altered messaging. ...

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True Incentive Executive Team Boasts High Client Retention Rates

FORT LAUDERDALE, FL, November 14, 2014 /24-7PressRelease/ -- True Incentive, a Florida based company providing custom direct marketing solutions is comprised of a seasoned team of leaders which boast high client retention rates. The company offers solutions based on clients' geographic, demographic and budget objectives.

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Helping without giving

... and overhead. So start compiling a master list of all the appeals you get between now and early January-by direct mail, by email, by phone. Next to the name of each organization, put a (1) beside all those you know you really believe in and are ...

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Press release distribution, EDGAR filing, XBRL, regulatory filings

Third Quarter 2014 Highlights Compa... )--eMagin Corporation , the leader in the development, design and manufacture of Active Matrix OLED microdisplays for high resolution imaging products,... )--Retrophin, Inc. today reported its financial results for the quarter ended September 30, 2014. "The successful re-launch of Thiola and accelerated uptake to... )--The Board of Directors of RenaissanceRe Holdings Ltd. announced today a quarterly dividend of $0.29 per common share.

http://ift.tt/1EIJKaa

Press release distribution, EDGAR filing, XBRL, regulatory filings

Third Quarter 2014 Highlights Compa... )--eMagin Corporation , the leader in the development, design and manufacture of Active Matrix OLED microdisplays for high resolution imaging products,... )--Retrophin, Inc. today reported its financial results for the quarter ended September 30, 2014. "The successful re-launch of Thiola and accelerated uptake to... )--The Board of Directors of RenaissanceRe Holdings Ltd. announced today a quarterly dividend of $0.29 per common share.

http://ift.tt/1xxjwnJ

Youngevity International, Inc. (YGYI) Reports Record Q3 2014 Revenues

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, today reported financial results for the third quarter of 2014. "We will continue to seek both organic and strategic investment opportunities and believe that these initiatives will provide sustainable long-term growth for the Company."

http://ift.tt/1xx6MgV

Waste Management to recycle campaign signs, mailers

Now that another political season has come to an end, Waste Management of Nevada encourages the community to recycle political signs, collateral materials, and direct mailings received throughout the campaign season. Waste Management will accept campaign signs at the Waste Management Recycling Center at 1100 E. Commercial Row in Reno, Monday through Friday, from 8 a.m. - 12 p.m. and 12:30 - 4:30 p.m. Before dropping the signage off at the Waste Management Recycling Center, please remove any posts, stakes, frames or backing materials, along with staples, nails and zip ties from the signage.

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Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

... to specific personas, but save your dollars by using a similar design as your email template. Or, maybe it's a direct mail piece that points customers to a 2014 holiday landing page, the same one you're pairing with email, with altered messaging. ...

http://ift.tt/14hEDkh

Credit Card Issuers Accelerate Promotion of EMV Chip Technology in...

With the October 2015 deadline for conversion to the EMV chip technology system less than a year away, banks and issuers are ratcheting up promotion of EMV enabled cards through enhanced customer communication and a shift in messaging within their credit card acquisition efforts. Chicago-based Competiscan has observed dramatic increases in direct mail acquisition offers promoting microchip-enabled credit cards, known as EMV, since the beginning of 2014, and expects this trend to continue.

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Where to Find Paid Writing Assignments

... channels (examples: e-newsletter, sign up for a free report followed by a series of emails, sales copy, direct mail, social media, etc.) And, if you're looking at magazines and associations in your niche, look for people advertising and exhibiting ...

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MarketLive and Berkshire Blanket Jointly Win 2014 WebAward for...

MarketLive, the leading Total Commerce platform for high-growth merchants, and Berkshire Blanket, the industry leader in textures and technologies for blanket and throw fabrics, were selected joint winners of the 2014 WebAward for Outstanding Achievement in Retail Web Development. The two companies were awarded the prize for their work in developing Berkshire Blanket's commerce website.

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True Incentive Executive Team Boasts High Client Retention Rates

PRLog - Nov. 13, 2014 - FORT LAUDERDALE, Fla. -- True Incentive, a Florida based company providing custom direct marketing solutions is comprised of a seasoned team of leaders which boast high client retention rates.

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Macromark Inc., One of the Top Direct Mail and Targeted List Brokers...

Macromark Inc. , a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing its involvement with Li-Lac Chocolates in revamping their direct mail strategy for the upcoming holiday season. Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U.S., Assists Li-Lac Chocolates with Holiday Season Direct Marketing We at Macromark encourage anyone in the Manhattan area for the holidays to stop by any of the three Li-Lac Chocolates locations.

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This Governor-Elect Got Direct

... but also to build an engaged audience that the campaign could call to action offline. One of the reasons that direct mail was downplayed in the campaign was that it's difficult to track resulting actions, or even individual voters, through the ...

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Exact Data Finalizes its Newest Upgrade to Append Pet Owner Mailing...

The data broker wraps up its latest database upgrade to increase number of records for its Pet Owner Mailing Lists. Pet owners are extremely loyal and prove to be great consumers when it comes to their pets.

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4INFO and Nielsen Collaborate to Launch 4INFO's TruViewa ...

... product - AdHaven Bullseye - enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to ...

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Mortimer Harvey reels in five Assegai Awards

... for Art Direction for an Absa Private Banking Employee campaign. The agency also achieved a Bronze Award in the Direct Mail: Addressed Campaigns category for the British Airways Credit Card launch and a Leader Award for the Virgin Money WTF (Why The ...

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Sirius Suffers Another Legal Setback

... see used cars coming in its more marketing treatments, right. It's how many e-mails you send out, it's how many direct mail pieces go out, it's how many outbound telemarketing calls go out and that gets captured our sales and marketing line. The ...

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Waste Management of Nevada Accepting Campaign Signage, Mailers for Recycling

From Waste Management of Nevada: As another political season comes to an end, Waste Management of Nevada encourages the community to recycle political signs, collateral materials and direct mailings received throughout the campaign season. "We encourage residents to recycle all of the political materials possible," said Sarah Polito, Waste Management of Nevada spokesperson.

http://ift.tt/10SyubU

Brewer Direct Goes Goodwill Hunting and Gets a Big One

The agency of record appointment consolidates all direct mail and digital fundraising responsibilities with the shop, whose client roster includes numerous charities across the United States. Brewer Direct will focus first-year efforts on new creative and media strategies to boost donor acquisition as well as cultivation.

http://ift.tt/1xIZcyP

Youngevity International (YGYI) Launches Global Banking Platform with ...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced that it has entered into a $2.5 million revolving line of credit agreement with Wells Fargo Bank, National Association, the Company's principal banking partner, to finance working capital. "We look forward to a fruitful banking partnership with Wells Fargo and believe the credit line will provide us with improved financial flexibility to support our various growth initiatives in international markets and strategic acquisitions."

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The study reveals that the ... )--Murad, Inc. announced today that Elizabeth Ashmun has joined the Murad Family as Chief Marketing Officer, overseeing all global marketing. )--LogicMonitor releases JMX Command Line Tools - for free.

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John T. Spitznagel Has Been Recognized by America's Registry of Outstanding Professionals

... 2005 and 2010, Top 50 Best Companies to Work For, 2004, ESP and Winner of the Direct Marketing Association Best Direct Mail Campaign. His leisure time is spent swimming, fishing and sailing. The Bio of the Year is awarded to the one individual who ...

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Kristi Boutique playing in the big leagues

That may not sound unusual since the American retail industry devotes millions of dollars, untold hours of employee time and all sorts of clever ideas to bring shoppers in on the day after Thanksgiving - or even on the holiday itself. But those crowds typically bypass small retailers and small businesses, to the point that when American Express began marketing the Saturday after Black Friday as "Small Business Saturday" in 2010, the idea was embraced enthusiastically and continues to pick up momentum.

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Two bad marketing decisions may have cost the Democrats Iowa

... invested media dollars to reach them through the wrong advertising medium. Specifically, they chose to use direct mail, which is much better at efficiency than effectiveness. While those two words sound similar, and both are good things to achieve, ...

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The Supply Side: Wal-Mart helps Nutrisystem push diabetic food box

Editor's note: The Supply Side section of The City Wire focuses on the companies, organizations, issues and individuals engaged in providing products and services to retailers. The Supply Side is managed by The City Wire and sponsored by Propak Logistics.

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Dell Leverages APIs to Create Cloud Marketplace

While most people think of Dell as a manufacturer of PCs and servers, it's also a direct marketer of a broad range of third-party products and services in competition with rivals such as CDW and PC Connections. Looking to take that competition to another level, Dell just announced it is beta testing a Dell Cloud Marketplace through which it is reselling infrastructure-as-a-service offerings from Amazon Web Services , Google and Joyent.

http://ift.tt/1tVz577

PR Communications Assistant: Training, Public Relations, Marketing

... in a friendly, courteous, and professional manner while responding to their questions or concerns. Unlike direct mail or telemarketing, our representatives will develop a rapport with a prospective customer and address their specific needs with the ...

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Is Your Marketing View too Narrow?

One aspect of keeping our readers updated on the latest in marketing is attending conferences. Lots of them.

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AdSoft Direct Releases Case Study to Show How Successful Banks Are...

... team, agents, franchises, or office locations. From product sheets personalized with local contact information, direct mail postcards and enveloped letters, to email blasts, corporate-approved social media posts and branded merchandise AdSoft Direct ...

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Director of Equipping and Membership Position

... to create future targeted marketing campaigns. The Director will strategize new and creative ideas within direct mail, social media and email to help IRFA achieve participation and financial goals. Ongoing duties will include fulfillment, marketing, ...

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AdSoft Direct Releases Case Study to Show How Successful Banks Are...

AdSoft Direct provides tools to create, manage and deliver engaging, 1-to-1 personalized marketing programs that deliver 2000:1 ROI. We take great care in managing prospect lists and cleansing data using our 12-step process to ensure industry-leading deliverability on direct mail campaigns.

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Vitamin Shoppe Downgraded by Goldman Sachs

They currently have a $48.00 price target on the stock, down from their previous price target of $49.00. Goldman Sachs' target price would suggest a potential upside of 2.92% from the company's current price.

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Exact Data Cleans its Retail Mailing Lists in Newest Data Hygiene Practice

The direct marketing firm finishes its most recent data update, cleaning its retail mailing list in time for the holidays. The holiday season is hands down the busiest time of year for the retail industry.

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Bill Yawman - Senior Director of Circulation and Audience Development

Bill Yawman joined the Los Angeles Times in 2010 and serves as Senior Director of Circulation and Audience Development. He is responsible for home delivery and paid digital subscription acquisition and retention, strategic business intelligence and sales channel marketing.

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Fosina Marketing Group 2014 Direct Marketing Club of NY 2014 Silver Apple Corporate Award Winners

PRLog - Nov. 7, 2014 - DANBURY, Conn. -- Fosina Marketing Group started to take shape as Jim Fosina, Founder and CEO began anticipating what would become a major shift in consumer purchase behavior as e-commerce made its debut.

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All the 2014 Assegai Awards winners

The Southern African Direct Marketing Association Assegai Awards is one of the highlights of the industry's calendar. Presented at Shine Studios in Braamfontein on 6 November at a gala dinner, the Assegai Awards celebrated and rewarded the innovation, creativity, strategy and return on investment within the direct marketing industry.

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A winning combination of Science and Art

On Thursday evening the Southern African Direct Marketing Association Assegai Awards took place at Shine Studios, celebrating integrated marketing excellence in the view of the Nelson Mandela Bridge and the City of Jo'burg. One of the big winners on the night was Lesoba Difference which won a number of awards, including three golds and the SAPO Nkosi Award for its Direct Mail: Addressed Campaigns: Nedbank Brighter Tomorrow Personal Loans Campaign.

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12 Ways to Get Leads

Small business owners who feel stuck when it comes to lead generation can use these 12 ideas to find new ways to get more clients. Sometimes it seems like you've tried everything and it's not enough.

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Why Is Data So Boring to Marketers?

Direct marketers have an advantage over many other marketers in that they know measurement matters. So why does data bore marketers, asks The Business of Database Marketing covers all the bases for the typical business reader.

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Hail a Package? Amazon Snubs USPS, Uber in Taxi-Delivery Test

... Insight economic model on the impact of direct marketing across all industries and sectors (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

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Toronto-Based Prospect Media and Stratafly Merge in Response to...

... online. Data includes top sales areas; coupon redemption rates; store locations; competitor locations; flyer, direct mail, door hang card coverage areas; and areas with the most sales potential for their business. "We custom-built Flytime for each ...

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All Republicans Ran and Won as Born-Again Conservatives

... of the conservative movement," transformed American politics in the 1960s and '70s by pioneering the use of direct mail as a means for conservatives to bypass the mainstream media. He serves as the chairman of http://ift.tt/1v8MfPg . The author of ...

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Press release distribution, EDGAR filing, XBRL, regulatory filings

Dolly Parton's holo... )--The Vermont Teddy Bear Company, the nation's largest producer of handcrafted teddy bears, is showing its patriotic colors with the introduction of a new line of limit... )--FUND A db x-trackers MSCI EM Asia Index UCITS ETF DEALING DATE A 4-Nov-14 NAV PER SHARE A USD40.6637 NUMBER OF SHARES IN ISSUE A 18,520,583 CODE A )--Research and Markets has announced the addition of the "China Geothermal Power - Market Analysis and Fo... )--FUND A db x-trackers MSCI Emerging Markets Index UCITS ETF DEALING DATE A 4-Nov-14 NAV PER SHARE A USD39.7969 NUMBER OF SHARES IN ISSUE A 70,979,771 CODE A )--FUND A db x-trackers MSCI USA Index UCITS ETF DEALING DATE A 4-Nov-14 NAV PER SHARE A USD50.5855 NUMBER OF SHARES IN ISSUE A 28,268,454 CODE A XMUS GR )--FUND A db x-trackers MSCI World Index UCITS ETF DEALING DATE A 4-Nov-14 NAV PER SHARE A USD44.3395 NUMBER OF SHARES IN ISSUE A ... (more)

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Valpak Print and Digital Expands in Dallas

... with the rest of our Valpak network. We are confident that he will take his expanded A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 ...

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The scope and breadt... )--Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of ... )--Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

Research and Markets: Global State of the LTE Advanced Market and Future Prospects Report 2014 with Free Copy of 5G Companies and Solutions: State of the Market and Technology 2014 )--Research and Markets has announced the addition of the "LTE Advanced 2014: State of the Market and Future P... )--BDO USA, LLP, one of the nation's leading professional service organizations, today announced a major expansion of its Midwest presence through the addition of more than 3... )--Stratasys Ltd. , a leading global provider of 3D printing and additive manufacturing solutions, today launched six PolyJet 3D printers w... )--At EuroMold 2014, Stratasys Ltd. will be launching an unprecedented 11 high-performance 3D printers and materials.

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Youngevity International (YGYI) Announces Official Grand Opening in Russia

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced the grand opening of its new distribution and sales support center in Moscow, Russia. A ribbon cutting celebratory event held on November 1, 2014 welcomed key leaders and distributors to inaugurate the opening of Youngevity's first office in Russia.

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Youngevity International (YGYI) Announces Official Grand Opening in Russia

A ribbon cutting celebratory event held on November 1, 2014 welcomed key leaders and distributors to inaugurate the opening of Youngevity's first office in Russia. In order to support this growing market, Youngevity's new office will provide a central location in Moscow that is fully equipped with a sales and distribution center to handle product ordering to delivery, a large conference room to hold distributor education and training sessions, customer service desks, and a product showroom.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The scope and breadt... )--Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of ... )--Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services.

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How the Lame Democrats Blew It

It's not that the Republicans won the Senate. The Democrats lost it, by being afraid to have a strong message and motivate their voters.

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Columbia voters reject Proposition 2

Columbia voters on Tuesday rejected a proposition that would have increased development fees in the city and tie them to the number of vehicle trips that developments create. Proposition 2 would have created different levels of fees for residential construction and for low-impact and high-impact commercial construction.

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Not Your Daddy's Database Manager: KBM Group Wants To Be A Strategic Partner

... to shift into a major ad tech player. As VP of Acxiom's global agency, he cut his teeth integrating email and direct mail into databases. "My responsibility at Acxiom was in the deployment of email and direct mail to the platform as well as ...

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Exact Data Updates its B2B Database, Adding Records to Government Mailing Lists

Updating our lists is a top priority, especially when the specific lists are growing in popularity. Government mailing lists are huge right now and we wanted to make sure we had premium information for our clients focusing on this group Exact Data finished its most recent database update, targeting its B2B Database and specifically focusing on its Government Mailing Lists .

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Qualifying Prospects With the MAD-FU Formula

As fond as I am of Denny, I must warn you to ignore this advice because, as it happens, every person who asks you for help is not a potential customer or client. In fact, very few of them are.

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DMA2014: E-commerce Is Moving Faster Than You Are a " Catch Up

It may have been too much for direct marketers to ingest at once - more of an entire pizza, instead of just a slice. At Slide 26 of 56 , out came the graphs and charts during " E-commerce: The Crucible of Customer Engagement ."

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Vitamin Shoppe Cut to Hold at Deutsche Bank

They currently have a $43.00 price objective on the stock, down from their previous price objective of $50.00. Deutsche Bank's price target suggests a potential downside of 5.97% from the company's current price.

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Get up. Get out. Election day.

To address the obvious reaction right off the bat yes. For the core audience of Hot Air, comprised of the kind of people who wake up in the morning and start their day by looking at web sites which traffic almost exclusively in politics, you don't need to be reminded to vote.

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Lessons Learned From 10 Terrific Tweets

Many brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media efforts.

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Maponics Introduces International Postal District Boundaries through TomTom Partnership

Easy to Use Product Provides Postal Boundaries for 39 Countries in Europe, South America, the Middle East, Africa, and Asia. "The partnership with TomTom allows Maponics to apply our market knowledge in mining TomTom's expertise in mapping to create application-ready products.

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5 Innovative and Effective Tools to Direct Marketing

This webinar presented the 5 key tools in developing and executing an effective direct mail marketing program through new interactive technologies.

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Early Voting Push Backfires on Co Dems

... According to reports filed with the Federal Election Commission, the Colorado Republican Committee paid direct mail vendor Majority Strategies more than $500,000 in the month of September to send out direct mailers to Republicans of all propensities ...

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Online marketers want business regulated [Egypt Independent]

A number of online marketers have demanded legislative regulation for their business, noting that Egypt remains among the Middle East's biggest five, and the world's biggest ten, markets. Haldon Aren, managing director at Malaysian online marketing group, Qnet, said that direct marketing companies have been seeking a legislative framework that governs their booming activities over the past years.

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Marketers' Greatest Big Government Threat: Being the Boogieman

... becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true.... (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

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Images Agency St Louis Hosts Acumen Entertainment Partners Saturday November 8th

Theo Swerissen is a manager for Acumen Entertainment Partners management company. Theo will address Images Agency in St Louis this Saturday, November 8th to offer advice and insights into the entertainment industry.

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Stretch The Boundaries Of The Mid-Funnel

... little could be done to engage with individual consumers as they moved through consideration and into decision. Direct mail was used to target individuals who we believed were in-market, but that medium is now in decline. Email and display were used ...

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Don't Bet On A Quick Rebound For Cabela's

Outdoor sporting goods retailer Cabela's has struggled to find profit growth in FY2014, hurt by a weak sales performance for its catalog/direct sales operation. With management recently lowering its profit forecast for the remainder of the current fiscal year, there is little momentum to drive a higher market valuation at Cabela's.

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Carper Says Postal Reform Can Be Passed in Lame Duck Session

The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent. In a podcast airing today on dmnews.com , Sen. Tom Carper said he thinks that it's eminently possible that the Postal Reform Act he coauthored with Sen.Tom Coburn can be passed in the lame duck Senate session that will commence following tomorrow's midterm elections.

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Sen. Tom Carper On Passing Postal Reform This Year

The co-author of the Postal Reform Act is gung-ho about passing the bill during the lame duck session. : Hello, everyone, and welcome to DC Direct, where we talk to movers and shakers in Washington about issues affecting direct marketers.

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